Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. For example, in its early days, Userpilot tried a number of different marketing strategies. Start by creating frictionless sign-up flows so that users can get inside the product as soon as possible.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. a marketing person to generate leads, customer service people to support customers, etc.)? Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. How do you know when you’ve reached Product-Market Fit? Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. How do you know when you’ve reached Product-Market Fit? Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SmartKarrot

NOVEMBER 22, 2022

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. You can show them that you are the right person for the job and build trust in your brand by doing excellent work on a small project. It is also known as the “seed and grow” strategy.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

SaaStr

JULY 8, 2020

Personally, our team has been holding back a little bit. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Are you more excited about eCommerce?

Investment 160

Investment Technical Review Part-Time VPE Development Team Review 160

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

FastSpring

FEBRUARY 23, 2023

Michael goes into a lot more detail about identifying new international markets to expand into around 14:30. Global SEO: The First Thing You Need to Verify One of the first things that Michael checks when he’s working with a new client that has a website translated into multiple languages is their hreflang tags.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126