30 Day Leadership

MARCH 7, 2023

In a leadership position, what you say matters… Not just some of the time, all of the time. It is for this reason that any leadership position needs to be treated with the highest level of respect. 1:28 - Inclusive leadership - How does this play a role in receiving benefits at work?

Leadership 52

Leadership B2B Content Marketing Management 52

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to do initial content marketing. You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else. You’ll figure out how to manage a small team of engineers. The early phase 1 stuff you’ll be terrible at, but you’ll figure it out, albeit painfully.

Scale 248

Scale Interviewing Engineering Content Marketing 248

Buffer Resources

APRIL 22, 2024

If and when you venture into paid marketing, this platform is probably worth an experiment. Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thought leadership and growing your business reputation.

Social Media 94

Social Media Scale Growth Hacking Headcount 94

SaaStr

JULY 29, 2023

Are you doing strong content marketing? There are 100,000+ SaaS apps out there. It may well be no one needs your product. But what are you doing to get attention? Are you getting PR? In TechCrunch, or wherever? This takes time, but it can work. Are you listed in all marketplaces you could be?

Development 180

Development SaaS Sales Content Marketing 180

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Neil Patel

SEPTEMBER 1, 2020

Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). 1 Neil Patel Digital – Best For SEO Content Marketing. The 5 Top SEO Companies in The World.

Outsourcing Services 137

Outsourcing Services Outsourced Development Sales Hiring Software Review 137

SaaStr

DECEMBER 30, 2022

Content Marketing? If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever. We all get the first customers differently, based on who we are and what our app does. Try it all — and lean in on what you are good at. Just get the First 10 however, whenever, wherever.

SaaS 235

SaaS Market Research Interviewing Content Marketing 235

SaaStr

NOVEMBER 18, 2020

Imagine that Director of VP of Marketing gets you just 2 more customers at $30k each. She’ll have more than paid for her salary difference right there, over than junior content marketer that can’t own anything. And remember — salary vests. It’s to help backfill the areas they are a little weaker in.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

SaaStr

JUNE 27, 2022

So, Shippo needed to create content marketing to educate non-developers on how an API can help them achieve their goals. . They target Opps teams with lots of SEO-driven content marketing and onboarding education, while they rely on the superiority of the product to continue to attract the developers. .

Sales Hiring 190

Sales Hiring Startup Scale Content Marketing 190

SaaStr

JUNE 22, 2023

At content marketing? App don’t sell — or market — themselves. How will you get anyone to know about your app? You need at least to have a real plan that matches your, and your app’s, strengths. Are you good at outbound? At events? At integrations? At partnerships? Other than the most viral of them.

SMB 220

SMB SaaS B2C Interviewing 220

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Use YouTube marketing to reach relevant audiences Develop informative and engaging videos related to your product or industry. This article shows you how.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

FEBRUARY 4, 2021

The content was valuable, but many business owners didn’t have time or the right talent on their teams to implement all the advice Neil provided. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Team and Leadership at NP Digital. Team and Leadership at NP Digital Small Business.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

SaaStr

FEBRUARY 19, 2021

Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. And our thesis was really obvious in that retrospect, that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium, to get to these people.

Social Media 272

Social Media Content Marketing Enterprise Retention 272

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. You may not necessarily see each other in every deal, but you are in a very real sense competing for thought leadership. Do I need to build a team to take on a CATEGORY X program?

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

Sales Hacker

APRIL 9, 2020

But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. It’s the act of generating business results through content, community, and conversation in the digital space. Data science.

Engagement 79

Engagement Social Media Leadership Technical Review 79

Buffer Resources

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.

Branding 89

Branding Social Media Consulting Content Marketing 89

Buffer Resources

NOVEMBER 12, 2021

Building Thought Leadership While other social channels are typically reserved for building your company’s brand, LinkedIn provides a unique opportunity for you to grow a personal following—that can, in turn, support your brand’s recognition. It won't take much time and it can go a long way!

Sales Recruiting 82

Sales Recruiting Social Media Business Marketplace as a Service 82

Kellblog

SEPTEMBER 14, 2020

Content marketing emerged to supplement declining traditional public relations. If yesterday’s marketing was leaflets dropped from airplanes, today’s was A/B-tested, laser-guided, call-to-action missiles. There’s no one better to write this book than the leadership team at Plannuh, Peter, Scott, and Dan. accountable.

Artificial Intelligence 98

Artificial Intelligence Marketing AI Search Social Media 98

SaaStr

JULY 6, 2022

When content marketing is done well, it can be the primary driver of sign-ups for your business and lead to sales down the road. . Transparency is vitally important in startups, though things like salaries should be kept private. If you move your business to another country, start thinking about visas as early as possible.

Enterprise 204

Enterprise Sales Hiring Social Media Communication 204

Neil Patel

MARCH 22, 2021

Or you can watch this… Spend 10% of your time creating advanced content. Think of advanced content as anything that an industry expert, or a speaker would discuss. Think thought leadership. Spend 30% of your time marketing your content. Don’t forget the “marketing” in content marketing.

Systems Review 145

Systems Review Engineering Content Marketing Trends 145

Buffer Resources

NOVEMBER 28, 2023

Despite its informational value, forward-looking thought leadership often overwhelms or loses portions of audiences. This trend recurred throughout the week, with practical skill-building content significantly outperforming sophisticated but more passive consumption pieces.

AI 112

AI Social Media ChatGPT Engagement 112

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Development Team Review 105

Development Team Review Acquisition Content Marketing Outsourced Development 105

OpenView Labs

APRIL 28, 2021

Content marketing, in its simplest form, is creating and distributing content in order to build awareness about a product or service. And generally speaking, content in content marketing refers to written content published in the form of blog posts. Now, it’s no secret that content marketing works.

Data 55

Data Marketing Content Marketing Software Review 55

Intercom, Inc.

DECEMBER 16, 2019

It’s important to note that ABM and traditional demand generation tactics, such as paid ads and content marketing, are complementary rather than mutually exclusively. 4 benefits of account-based marketing. Source: ITSMA and ABM Leadership Alliance ). Customer-centric approach to growing revenue.

Scale 189

Scale Marketing Business B2B 189

Buffer Resources

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

Leadership 126

Leadership Social Media Sales Hiring Trends 126

Buffer Resources

MARCH 9, 2023

Engage with the group by participating in discussions and sharing relevant content. I’m part of several remote work and content marketing communities which allows me to stay on top of what my colleagues in those industries are thinking and doing. Sound like a lot? Not if you have Buffer in your toolkit!

Branding 115

Branding Social Media Interviewing Engagement 115

SaaStr

NOVEMBER 21, 2020

Zero content marketing. Yes, some demand gen efforts take time, no doubt. But when your VPM joins, like the VPS, she’ll have some raw materials to work with. A broken Hubspot implementation. No one using Intercom. No structured communication with the prospects you do have, no matter how few.

Sales Hiring 352

Sales Hiring Scale Sales Recruiting Engineering 352

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. One of the Amazon Leadership Principles , “Have Backbone; Disagree and Commit” does just that. Invent and Simplify This mental model is also part of the Amazon Leadership Principles.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Brooke Weller.

Marketing 122

Marketing Business Sales Consulting 122

Sales Hacker

NOVEMBER 25, 2020

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. Content didn’t make this deal happen. Product launches.

Content Marketing 84

Content Marketing Marketing Sales Leadership 84

SaaStr

JUNE 14, 2020

Your marketing team will need not just a VP, but a head of demand gen, a head of content marketing, a head of field (such as it is now), and even marketing ops. You’ll need 5 folks in marketing at $10m+ ARR, not 1. You can’t scale after that without one. as you race past $10m+ in ARR.

Sales Hiring 221

Sales Hiring Scale Sales Recruiting SaaS 221

ProfitWell

MAY 11, 2020

The everlasting magic of content. A golden rule I stand behind: Nailing it in the B2B content marketing space has everything to do with quality. And I found a blog post by Tracey Wallace that celebrates just that (and it plays by the rules, because it's one of the best marketing blog posts I’ve seen to date).

Scale 52

Scale Content Marketing Subscription Payment Features 52

Intercom, Inc.

MAY 8, 2019

These changes mean marketers need to constantly rethink how they bring in new customers. Instead of keeping the content marketing team as one, her response has been to split their content marketing efforts in two. One of the biggest shifts that Meghan has made is to the way her team is organized.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

The Marketing & Growth Hacking Publication

APRIL 3, 2019

Continue reading on Marketing And Growth Hacking ». It’s probably not what you’re thinking.

Growth Hacking 40

Growth Hacking Leadership Marketing Content Marketing 40

Neil Patel

NOVEMBER 7, 2020

And looking out for this portfolio-displaying characteristic in top email marketing also does you good. Thought Leadership. In its 40 years of existence, email marketing has evolved tremendously. Thought-leadership is how the top email marketing brands keep such needed pace with the industry. Well, you shouldn’t.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

ProfitWell

OCTOBER 10, 2019

And they mention advice for decision-makers, like better defining PM roles and giving these marketers a seat at the leadership table. I think it'd go a long way for decision-makers and leadership to start hiring product marketing earlier. What’s something you’d personally advise in this realm? "I

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

FastSpring

SEPTEMBER 21, 2018

– How are they moved through the marketing funnel and ultimately become a prospect for sales? Tip #2: Leverage content marketing to build brand awareness. Content is a free discovery tool. With content marketing, your business is able to: Attract organic traffic.

Social Media 66

Social Media Sales Funnel Marketing SaaS 66