SaaStr

MARCH 7, 2021

5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Hire a VP of Corporate Marketing and then yes, a CMO.

Part-Time VPE 280

Part-Time VPE Sales Recruiting Sales Hiring Scale 280

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured? Bret was formerly the CTO at Facebook. Sam Taylor: And so, I met Bret.

Scale 182

Scale Sales Hiring Sales Recruiting Sales 182

SaaSHolic

MAY 5, 2023

The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3. apareceu primeiro em SaaSholic.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SmartKarrot

FEBRUARY 16, 2022

One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. He is a speaker in top communities on inbound marketing, startups, SaaS companies, etc. Hiten Shah is a popular entrepreneur in the SaaS and digital marketing space. He also featured in The New York Times and CB Insights. Dharmesh Shah.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Outseta

NOVEMBER 19, 2019

That’s pretty wild if you think about it, but the source of the problem is quite clear to me: CMOs are failing to build trust with their CEOs and leadership teams. Salespeople constantly talk about the importance of building trust with buyers, and marketers reflect often on the importance of social proof and building a trustworthy brand.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Upscope

JANUARY 5, 2020

April Dunford's definition: " In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers. through the marketing mix. " Is sending and receiving mails a new shiny technology?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. So first, if you take a step back, I think that marketing is really a practitioner discipline. We also did a lot of co-marketing. And then lastly, we also had a lot of thought leadership content.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199