OpenView Labs

FEBRUARY 2, 2021

It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

FEBRUARY 22, 2022

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. 90% of marketers haven’t. From $1k-$3k ACV, marketing is growth hacking.

Sales Hiring 268

Sales Hiring Growth Hacking B2C SMB 268

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 147

Content Marketing Growth Marketing SaaS Marketing 147

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question. My name is Hopeful Employee , and I came across your email marketing product on LinkedIn.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers?

Growth Marketing 97

Growth Marketing Software Marketing SaaS 97

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. But what did we learn? You can find new channels in the same medium.

Cloud 153

Cloud Social Media Content Marketing Engagement 153

The Marketing & Growth Hacking Publication

FEBRUARY 8, 2019

A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies. And the strategy is… Indirect Content Marketing ! The answer is yes.

Strategy 40

Strategy Marketing Growth Hacking Advertising 40

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. 10 Current Trends in Content Marketing.

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

Intercom, Inc.

DECEMBER 21, 2020

Thank you for reading throughout the year, we hope you’ve learned from and enjoyed our content. From all of us here on the Intercom Content team, we wish you a very peaceful and safe holiday season. The art of marketing in a crisis. John Collins, Director of Content. Evelyn Clinton, Senior Content Marketing Manager.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Let’s dive in.

Strategy 153

Strategy B2B Sales Enablement Advertising 153

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. We’re not promoting sleazy marketing here.). Contact Fields.

Marketing 69

Marketing Social Media B2B Onboarding 69

SaaStock

JANUARY 29, 2019

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question. Hey Lavender Team, I’m interested in your open marketing role.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. We’re not promoting sleazy marketing here.). Contact Fields.

Marketing 52

Marketing Social Media B2B Onboarding 52

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

SaaStr

NOVEMBER 4, 2019

Because you’ve won the market, but haven’t grown it enough. Most markets you start with on Day 1 aren’t $100m ARR markets, the segment you initially go after. in ARR … that the organic, unpaid, magical in-bound leads still come in, but the growth rate stays flat. It’s consistent. Plan for It.

Scale 172

Scale Sales Hiring Branding Revenue 172

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? ChartMogul’s content coup that every marketer should steal. I had a lot of fun chatting with Abishek about the content strategy at ChartMogul! Find out here. Listen to the episode.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 179

SMB Scale Startup Marketplace as a Service 179

OpenView Labs

DECEMBER 21, 2020

Ryan Dunagan, VP of Marketing at Spotio. The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. ” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. But what drives this way of thinking, and should we really still be using email walls in SaaS marketing? Why does gated content exist in SaaS? marketing-funnel/).

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 101

Marketing Underperforming Technical Team Onboarding Metrics 101

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 92

B2B Marketing Sales Hiring Social Media 92

Sylvia Ng

JANUARY 10, 2016

Quality content with personal anecdotes, case studies, visuals and a mix of media that’ll satisfy your need for thought provoking reads. 11 Serious Growth Hacking / Marketing Blogs to Follow. Aaron Ginn , Growth Product Manager @Everlane. Andrew Chen , Supply Growth @Uber. Brian Balfour , VP Growth @Hubspot.

Growth Hacking 58

Growth Hacking Engineering Content Marketing Startup 58

SmartKarrot

FEBRUARY 12, 2021

The blog has multiple listicles that can help marketers and SaaS enthusiasts make better decisions. The blog focuses on marketing, branding, conversion, and copywriting. His immense information about SaaS businesses and their growth strategies has been helpful for readers. HubSpot blog is a haven for all marketers.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Sylvia Ng

FEBRUARY 17, 2016

What’s clear is that a growth engineer’s personality and attitude toward growth – be it company, team, or personal growth – matters just as much, if not more than, technical experience. Job Requirements – Marketing Experience. Marketing or related field a plus. BA / BS required.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 105

Scale Software Review SaaS Technical Review 105

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Naturally, I went to town as a marketer. It’s the Content Reusage Framework from Aleyda Solis.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Incredo

DECEMBER 12, 2019

Good reviews help you increase your brand reputation and close more sales. #2 Let your users write your marketing copy I am sure that your marketing team members have already researched your niche, have analyzed your competitors and prospects. And you know why people are subscribing to your software.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

FEBRUARY 15, 2022

Temkin has expertise in customer service, marketing, interaction design, and leadership strategies. Des Traynor has co-founded the platform Intercom, which facilitates customer interaction needs, starting from marketing to product development support. Pete Abilla is a well-known growth marketing leader. Carla Johnson.

Social Media 10

Social Media Consulting Artificial Intelligence Technical Review 10

Intercom, Inc.

APRIL 12, 2018

Zack began his career as a product designer before moving into product management and then growth roles. Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com. Previously I was at Hired.com and Creative Market before that.

Business 215

Business Branding Startup Leadership 215

FastSpring

MARCH 11, 2021

This article was originally published by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. What’s in these marketing Slack channels for you? of the vote below: What is the best Slack community for SEOs and marketers? CRO Growth Hacks. Visit [link] to learn more.

Growth Hacking 139

Growth Hacking Marketing Sales Hiring Social Media 139

Incredo

MAY 14, 2019

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for. Small team, but rapidly growing.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. Reuben Yonatan, CEO, GetVoIP.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. You’re a marketer.

Growth Marketing 141

Growth Marketing Marketing Scale Payment Features 141