Incredo

JULY 22, 2019

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results.

Content Marketing 250

Content Marketing Trends Marketing 250

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Social Media 145

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Marketing by accident. Ideally, this wouldn’t be a conflict. Don’t be afraid to try something different.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Trujay

OCTOBER 22, 2021

Content marketing involves telling a story to capture an audience’s attention and compel them to take desirable actions. As Business owners create new websites and ways to communicate online, content marketing becomes more and more competitive. So how do you succeed in this sometimes crowded space?

Content Marketing 76

Content Marketing Marketing Communication Strategy 76

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase.

Content Marketing 98

Content Marketing B2B Marketing Business 98

Entrepreneur - SaaS

JULY 18, 2023

Boost the performance of your B2B SaaS content marketing using these five strategies.

Content Marketing 84

Content Marketing B2B Marketing SaaS 84

Sparktoro

AUGUST 20, 2023

Many of us know the classic content marketing strategy to a tee.

Content Marketing 75

Content Marketing Marketing Strategy Startup 75

CloseSaaS

JULY 24, 2023

But how should content marketers be using it? Here are 6 tips to help you optimize your AI content marketing process. These days, AI is all the rage.

Content Marketing 52

Content Marketing AI Marketing 52

Kalungi

JULY 24, 2023

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable.

Content Marketing 40

Content Marketing B2B Marketing SaaS 40

Tom Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

Content Marketing 159

Content Marketing Marketing Banking Investment 159

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Dubb

MAY 14, 2022

Here’s the transcript: Email marketing is still a huge tool to have in your toolbox hammer in your garden. I'm getting into some strategies for email marketing. The post Types of Video Content Marketing for Business Growth appeared first on Dubb Blog. That doesn't make sense. First of all, you gotta be real, be real.

Content Marketing 52

Content Marketing Marketing Business Strategy 52

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. I asked her. The TV networks.” Which personas matter?

Content Marketing 112

Content Marketing Marketing Entertainment Acquisition 112

Sparktoro

APRIL 3, 2024

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

Content Marketing 110

Content Marketing Marketing Data 110

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now.

Content Marketing 105

Content Marketing Marketing Data SaaS 105

Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." There's a reason it's sometimes called "inbound marketing." It actually works.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How do they differ from classic machine learning?

Marketing 207

Marketing Outsourced Development Machine Learning Artificial Intelligence 207

Neil Patel

JUNE 11, 2019

So, head on over and try the new Content Ideas report. What do you think about the content ideas report? The Ultimate Content Marketing Tool appeared first on Neil Patel. This report will help you find a balance so that you can get both short-term traffic and consistent traffic over the long-haul.

Content Marketing 112

Content Marketing Marketing Engineering Data 112

CloseSaaS

JULY 28, 2022

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.

Content Marketing 52

Content Marketing B2B Strategy Marketing 52

Neil Patel

OCTOBER 29, 2019

If you haven’t used it yet, you can type in a keyword like “marketing” and it will show you the search volume as well as give you thousands (if not millions) of keyword variations. In the last 30 days, 4,721,534 keyword queries were performed on Ubersuggest by 694,284 marketers. It all starts with Ubersuggest.

Content Marketing 112

Content Marketing Marketing Travel Strategy 112

SaaStr

FEBRUARY 20, 2023

Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Event Marketing. Drip Marketing. Growth Hacking.

Growth Hacking 282

Growth Hacking Marketing Content Marketing Data 282

Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

Nimble - Sales

APRIL 8, 2020

Content marketing is an effective method of promoting a business on the network. The post 8 Must-Have Tools and Services for Content Marketers appeared first on Nimble Blog. The post 8 Must-Have Tools and Services for Content Marketers appeared first on Nimble Blog. In this article, we will […].

Content Marketing 110

Content Marketing Marketing Business 110

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly. But they are the best marketers of all. Do more customer marketing. It’s not marketing.

Scale 338

Scale Startup Marketing SaaS 338

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

SaaStr

AUGUST 5, 2023

It’s to turn your drip campaigns to prospects into an incredible weekly set of industry-leading content. Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. Most don’t even do that in their longer-term marketing to prospects.

Outsourcing Services 211

Outsourcing Services Strategy Marketing Content Marketing 211

Nimble - Sales

FEBRUARY 26, 2020

It’s easy to figure out what makes content creation such a critical marketing concept. It costs 62% less than traditional marketing, but it drives three times as many leads. The post Top 7 Content Marketing Trends For 2020 appeared first on Nimble Blog. On the other hand, it’s not so easy […].

Content Marketing 87

Content Marketing Trends Marketing Business 87

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? Marketing: Hiring too junior of a marketing person as your first marketer. Hiring a brand marketing firm. Get rid of this marketer. Outsourced content marketing.

Sales Hiring 240

Sales Hiring Scale Startup Marketing 240

The Daily Egg

MAY 20, 2021

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it.

Marketing 312

Marketing Content Marketing 312

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 289

Marketing Scale Content Marketing Consulting 289

Tom Tunguz

JANUARY 17, 2017

I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. Since the chats are not public, readers cannot comment on each other’s ideas.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” So, how do we go about identifying the types of search queries being used that would signal to us as marketers that: The prospect is currently in the research phase of the buying process. From Gartner.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Nimble - Sales

AUGUST 28, 2019

First established in 2011, Content Marketing World is the world’s largest content marketing-focused conference. With so many attendees, CMWorld offers community members more opportunities than ever before to network and cultivate relationships with ambitious and accomplished content marketers.

Content Marketing 82

Content Marketing Marketing 82

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Market places cater to buyers and sellers. The content a startup produces must resonate with these target segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100