User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail. Webinar in Userpilot.

B2B 97

B2B Marketing Sales Hiring Social Media 97

User Pilot

NOVEMBER 2, 2023

Sales-led growth , on the other hand, is built around the traditional sales process and tactics like trade shows or demos. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 142

Content Marketing Growth Marketing SaaS Marketing 142

SaaStr

AUGUST 5, 2023

And I”m bonded to those vendors through that epic weekly content. Don’t save all your best content and content marketing to acquire your prospects. In a way where I’d just forget about them, and perhaps move on to a competitor, otherwise. That’s part of the error. Just not interested … right now.

Outsourcing Services 188

Outsourcing Services Strategy Marketing Content Marketing 188

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 105

Scale Software Review SaaS Technical Review 105

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I am a content marketer (based in coolplace ) who loves to write and make content in the B2B space.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

SaaStr

FEBRUARY 22, 2022

Marketing here needs to know this playbook. How to do the right types of lead capture and content marketing. It starts to become really important here that marketing knows how to get to the right prospects. From $100k+ ACV, marketing runs the enterprise playbook. How to target the right accounts.

Sales Hiring 256

Sales Hiring Growth Hacking B2C SMB 256

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. But what did we learn? You can find new channels in the same medium.

Cloud 149

Cloud Social Media Content Marketing Engagement 149

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? Why SaaS content marketing sucks: Straight from the mouth of a SaaS content marketer. Read the full post. Margaret Kelsey, AppCues.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. My best skills are the following: marketing strategy, content marketing, email marketing, community building & PR.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

Intercom, Inc.

DECEMBER 21, 2020

Evelyn Clinton, Senior Content Marketing Manager. Graham Ó Maonaigh, Senior Growth Marketing Manager. The subtle nuances of remote communication. If any post was most useful for me this year, it was Jack’s post on remote communication, Working across land and sea: Tips for remote communication.

Healthcare 232

Healthcare Technical Review Communication Innovation 232

OpenView Labs

FEBRUARY 2, 2021

You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing. And that takes us to the next marketing trend… 2. Content marketing will drive user acquisition. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStock

JANUARY 29, 2019

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. That lasted for a few years until in 2017 it hit a plateau.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Influencer Marketing. Your Best Options For SaaS Marketing in 2021. Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

MARCH 31, 2021

Automate dynamic nurture emails with marketing automation integrations . The impact of content marketing cannot be overstated—but only if the right content gets to the right account at the right stage of the funnel. This can only be achieved when you’re aware of the prospect’s position and what they’re looking for.

Strategy 149

Strategy B2B Sales Enablement Advertising 149

SaaSHolic

FEBRUARY 23, 2022

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

SaaSHolic

FEBRUARY 6, 2023

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaStr

NOVEMBER 4, 2019

Then, through content marketing, sheer hustle, PR, light virality whatever … you start to get a very small, but steady stream of inbound, organic leads. Like this: What happens is this, generally, for most SaaS start-ups: First, you have no leads. You are new and no one has ever heard of you or even knows to search for you.

Scale 163

Scale Sales Hiring Branding Revenue 163

OpenView Labs

DECEMBER 21, 2020

” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

FastSpring

MARCH 11, 2021

The community has gathered amazing professionals in different spheres of social media marketing, content marketing, video creation, developing, blogging, entrepreneurship, etc. Some of the latest ones included DevriX’s Mario Peshev , and Louis Grenier , a host of Everyone Hates Marketers podcast series. Members : 4,600+.

Growth Hacking 143

Growth Hacking Marketing Sales Hiring Social Media 143

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Related posts: Using Content as a tool for better Customer Success.

Scale 45

Scale Content Marketing Social Media Subscription 45

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

Buffer Resources

SEPTEMBER 21, 2023

How Matt uses the ICE framework to create content How do you consistently discover ideas and produce content? If you’re like Matt, you use the ICE framework , which stands for Impact, Confidence, and Ease, and is a method used by growth marketers to prioritize tasks and projects.

Social Media 109

Social Media Scale Engagement Trends 109

Chart Mogul

JANUARY 8, 2020

Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Incredo

MAY 14, 2019

mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for. Maybe one day Incredo will branch off into marketing Armenian apricots as well (California has nothing on Armenia when it comes to apricots!),

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Before VenturePact Randy held roles at Ampush and then on the investor side at Silver Lake.

Scale 182

Scale Sales Hiring Mobile Marketplace as a Service 182

User Pilot

SEPTEMBER 27, 2023

Finally, marketing-led growth hinges on traditional marketing tactics to acquire and engage new customers. To attract new customers, it uses such promotional processes as SEO content marketing or email campaigns. Which of the companies are you? The odds are that you’re probably a mix of all of them.

Software 105

Software Scale Acquisition Onboarding 105

SaaSHolic

MAY 5, 2023

The session also mentions the importance of building trust with customers and using content marketing for SaaS solutions. The role of trust, credibility, and social media in brand growth was highlighted, along with the need to balance organic and paid marketing channels.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

The Marketing & Growth Hacking Publication

FEBRUARY 8, 2019

And the strategy is… Indirect Content Marketing ! If yes, it’s due to successful indirect content marketing! Tobacco companies can promote their products by paying content writers (who are smokers) for their story or opinion. I’m pretty sure content marketing can bring in a lot of new customers.

Strategy 40

Strategy Marketing Growth Hacking Advertising 40

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 173

SMB Scale Startup Marketplace as a Service 173

Chart Mogul

JANUARY 8, 2020

Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

OpenView Labs

JANUARY 14, 2020

Fast forward a few years and the late 2000s saw the rise of marketing-led sales, driven by content marketing, social selling, and automation. The next frontier of go-to-market is Product Led Growth (PLG). Product Led Growth Market Map. Or are you looking for a PLG role model in your industry?

Scale 62

Scale Benchmarks User Experience B2B 62

Chart Mogul

FEBRUARY 4, 2020

About the Author: Adrienne is a B2B SaaS content marketer at Demio and ANB SaaS Consulting and Content Marketing. Activation and Retention: Share upcoming launches and promote integrations with your customers. Use webinars to discuss topics that interest them most, with speakers they would love to hear. .

Marketing 69

Marketing Social Media B2B Onboarding 69