Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. This felt like a missed opportunity.

Outsourcing Services 113

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 113

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 82

Product Marketing Scale Sales Hiring Sales Recruiting 82

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. Sometimes they do so intentionally because they feel pressure to get to market faster.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. Sometimes they do so intentionally because they feel pressure to get to market faster.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

Practical Advice on SaaS marketing

OCTOBER 8, 2013

I assume "The Bulkhead Man" could probably handle a lot of other construction projects around the house: build a deck, hang new cabinets, replace siding, whatever. But that would be a bad idea. If you think about it carefully, you may find other ways to identify your particular market segment. Contact me if you need help.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. While the way they get there might be different, the goals of each team are ultimately the same.

Marketing 71

Marketing Sales Underperforming Technical Team Social Media 71

TrackStreet

JULY 20, 2023

Successful Online Sales Strategy When a brick-and-mortar retailer considers opening a new store, that company has to weigh the significant capital and operating expenses (mortgage, construction, employees, etc.) against the new location’s potential to generate revenue. Not all online marketplaces have relationships with all shipping carriers.

Scale 52

Scale Strategy Sales Underperforming Technical Team 52

OpenView Labs

JANUARY 8, 2021

What’s your biggest weakness? Whether the role is in Product, Sales, Marketing, or even Support, a candidate should be able to answer this. ” –Jason Garoutte, VP Growth & Marketing Operations at Twilio. Many team members struggle to think ahead about scaling challenges and what to do next. I have two: 1.

Interviewing 75

Interviewing Underperforming Technical Team SaaS Scale 75

InsightSquared

MARCH 8, 2021

To me, choosing to challenge means that you have to choose to withstand passive aggression and constructively challenge traditional concepts of hierarchy to make real improvements. Focus on the things that you can control and work to win, understanding as you engage with your team, or anyone really.

Technical Review 62

Technical Review Development Team Review Underperforming Technical Team Systems Review 62

Andreessen Horowitz

FEBRUARY 12, 2024

Getting executives out of the 1:1 interview process and into a whiteboard session can help you assess their core competencies and how they’ll work with your team. Retaining great talent in a tight market. How can we help the team get calibrated on the role? Then that next ring out is a lot of go-to-market.

Sales Recruiting 90

Sales Recruiting Technical Advisors Sales Hiring Underperforming Technical Team 90

Incredo

OCTOBER 17, 2019

or “how long should I spend on developing my software ?”. To answer your questions correctly, we need to ask for clarification and more details about your software, its complexity and company goals. If you search on Google, Youtube or Quora, answers will tell you that 7%, 9%, 10% or more is the common approach.

SaaS Payments 150

SaaS Payments Compensation Payment Services Sales Recruiting 150

Incredo

OCTOBER 17, 2019

or “how long should I spend on developing my software ?”. To answer your questions correctly, we need to ask for clarification and more details about your software, its complexity and company goals. If you search on Google, Youtube or Quora, answers will tell you that 7%, 9%, 10% or more is the common approach.

SaaS Payments 144

SaaS Payments Compensation Payment Services Sales Recruiting 144

Intercom, Inc.

FEBRUARY 18, 2020

Frameworks have drastically improved the capabilities of small teams to produce amazing experiences for people in very short periods of time. We have a small but really great infrastructure team who help maintain fast development environments. ” That doesn’t make for a very good marketing story.

Construction 221

Construction Engineering Underperforming Technical Team Benchmarks 221

User Pilot

JANUARY 10, 2024

Book a demo to discuss your needs with our team and get tailored solutions. It’s a critical part of the product development process that helps inform design decisions and ensure the final product aligns with user expectations. It’s like trying to construct a bridge without ever stepping onto the riverbank. What is user research?

User Experience 95

User Experience Interviewing SaaS Underperforming Technical Team 95

A Smart Bear

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Andreessen Horowitz

OCTOBER 16, 2023

How can we operationalize a good decision process and decision hygiene into our teams and organizations? They begin by quickly covering common pitfalls in decision-making, then share specific tools not to do and to do, including how to operationalize good decision hygiene into teams. Good decision, bad outcome — that would be bad luck.

Underperforming Technical Team 82

Underperforming Technical Team Investment Scale Sales Hiring 82

Sales Hacker

APRIL 5, 2022

Good companies vs. bad companies [22:48]. Outreach allows you to commit to accurate sales forecasting, replace manual process with real time guidance, and unlock actionable customer intelligence that guides you and your team to win more often. Well, if you haven’t, your sales team should be in one soon. Ask questions.

Scale 78

Scale Sales Underperforming Technical Team Compensation 78

ChurnZero

FEBRUARY 2, 2021

To end the cycle of terrible, horrible, no good, very bad meetings, try out these approaches designed to ensure everyone has the chance to be heard and make better use of the time we’re given. Provides a forum for cross-team collaboration and rapport building. Best Fit: Team development. The Round-Robin Meeting. “In

Underperforming Technical Team 40

Underperforming Technical Team Technical Review Construction Compensation 40

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Startup 178

Startup Sales SaaS Systems Review 178

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. Subscribe to the Sales Hacker Podcast.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

FastSpring

JANUARY 26, 2024

How CS impacts your ARR, product value, and marketing. But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” Product teams can better improve and develop products when customer success has helped identify what customers need.

Customer Success 144

Customer Success VP of Engineering Payments Payment Methods 144

Baremetrics

DECEMBER 12, 2019

Growth marketing. Executives’ jobs are highly focused on motivating their team members to be as growth-minded as possible. One of their key goals is “dependent upon the collective energy, intelligence, and contributions of all of our team members.”. At Venngage, we believe in winning and losing together, as a team.

Social Media 96

Social Media Construction Growth Hacking Underperforming Technical Team 96

Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Let’s start off with the basics.

Underperforming Technical Team 145

Underperforming Technical Team Content Marketing Advertising Construction 145

Audacix

JULY 18, 2022

Whether you're about to implement DevOps or searching for ways to make it work better for your team, you must remember that DevOps is all about discipline. DevOps best practices that will help you to run your software development projects smoothly. But the list of best practices varies from expert to expert. Fail often, fail fast.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. How does Krish think about purely serving the SMB market? First, what is continuous customer development? Does one have to move to enterprise?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Backlinkfy

JULY 10, 2019

Digital marketing has vastly improved advertising and catching your target audience. Lead generation technically falls within the second phase of the inbound marketing process. This means that you may need to refund your clients for bad leads. There are also a lot of niches that you can choose to focus on.

Technical Review 40

Technical Review Development Team Review Software Review Marketing 40

Sales Hacker

MARCH 30, 2021

How to build a winning sales team. Developing A Winning Sales Team [16:24]. We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies.

Scale 102

Scale Payments Technical Advisors Sales Recruiting 102

SaaStr

DECEMBER 31, 2019

Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. Please welcome Invision Studio VP of Product, Ciara Peter , Box Product Management, Senior Director Bela Stepanova , Google Maps Design Director Craig Villamor , and Crunchbase Head of Marketing and Growth. So Bela, you founded the growth team. FULL TRANSCRIPT BELOW.

Enterprise 132

Enterprise Underperforming Technical Team Scale B2B 132

SaaStr

JUNE 14, 2019

Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. Does Dave agree that if the money is on the table founding teams should take it? What are the clear differences between a good book and a bad book? 242: It’s the employees’ market.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How important is it to own the entire customer journey? Kind of solve the problem.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

JULY 1, 2021

PlanGrid builds beautiful, simple software for the construction industry. The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Getting the team right is so key here.

VP of Engineering 260

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 260

Upscope

JUNE 9, 2021

Working at a market research (surveys) call center was the most draining job I've ever had, I still remember a lady from Ghirardelli made me cry, now I refuse to buy their chocolate. :) "I gotta say, my issues within a call centre don't come from my customers half the time. A couple of them our team did. I feel so alone I need help!

Payment Methods 52

Payment Methods Management Underperforming Technical Team Sales Hiring 52

SaaStr

DECEMBER 5, 2019

Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called. To get that distribution all over the world in different market segments.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Engagement 145

Intercom, Inc.

OCTOBER 10, 2019

We will work with you over months iteratively to develop that idea. I didn’t know if I wanted to be a librarian, but I wanted to bring librarianship to new settings, like this big information world we were constructing out of digital stuff. We will work with you over months iteratively to develop the idea.

Technology 168

Technology Underperforming Technical Team Social Media Outsourced Development 168

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118