Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Economic slumps and declines are difficult enough to navigate as it is.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

OCTOBER 13, 2023

If the answer’s no, is it still worth investing in at the expense of profitability? Now, let’s look at some tried and true strategies that worked for Expensify, and maybe they’ll show you that you can have your cake and eat it, too. Sometimes… It may be a better strategy to use an outsourced team. Is it a positive ROI?

Outsourcing Services 247

Outsourcing Services Sales Hiring Scale SaaS 247

SaaStr

JUNE 23, 2023

Your distribution strategy may be leaning into the viral nature of your product, but ultimately, if you’re in the early stages, you truly only have time for one channel that directly aligns with your company as much as possible. And then your team mindset and cultural values end up being unbelievably important.

Startup 203

Startup Company Culture Marketing Communication 203

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. This promotes success for your company as well as your customers. Automate your customer success strategy with customer success software. Prioritize a Culture of Customer Success. Incorporate customer feedback.

Scale 87

Scale Customer Success Retention Strategy 87

SaaStr

AUGUST 8, 2021

It’s important to have a strong culture. Your company culture is similar to your brand. They’re interested in increasing usage first, but also implementing things like getting members set up with IRAs and investments. It’s the foundation of how you show up and what you’re going to produce and why.

Banking 266

Banking Social Media Company Culture Innovation 266

Intercom, Inc.

OCTOBER 22, 2020

Paul Hagen, a former CX Analyst at Forrester, says that a breakdown in CX often occurs for one of two reasons – a lack of strategy or poor execution that fails to close the loop from customer feedback to action. Strategy and leadership. By investing in proactive support, you can erase common issues altogether.

Leadership 218

Leadership AI Scaling Engineering 218

SaaStr

MAY 10, 2022

He highlights the three key strategies that helped TripActions scale and boost their revenue. Your mission and vision should be embedded into the culture and practices of your organization, centering everyone around the same long-term goals. Lean into your vision, mission, and culture. Develop a well-defined vision.

Travel 207

Travel Revenue Underperforming Technical Team Scale 207

SaaStr

JANUARY 30, 2023

She shares the challenges faced at critical stages of the company’s growth journey, the lessons learned, and how they grew to $100 million ARR in just 20 months. Without headcount planning for the support team, the company’s response time and customer satisfaction scores dipped. And on to almost $300m ARR today!

Sales Hiring 233

Sales Hiring Payment Services SaaS Payments Scale 233

SaaStr

SEPTEMBER 24, 2019

If you told me there was an employment strategy that would improve my company’s employee retention, hiring, and productivity — yet I ignored it — I bet you’d question my leadership. . Hiring is expensive, and there’s nothing worse than losing an employee prior to seeing the impact of your investment come through. .

Business 160

Business Software Engineering Company Culture Retention 160

Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. One of our core company values is that “we obsess over our customers’ success” and this post by Hayley Camille Morgan is a true reflection of that. We hit a huge milestone as our ARR grew well past $200M. Anna Murphy , Editor.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

Totango

JUNE 10, 2022

Most organizations are active on LinkedIn beyond marketing activities to promote hiring, share tidbits of company culture externally and to collaborate. I would start with liking other company posts, re-posting where appropriate and sharing your thoughts on them. When you first got your CS roles, was the strategy already there?

Customer Success 104

Customer Success Scale Sales Hiring Leadership 104

SaaStr

APRIL 20, 2022

Key strategies to attract, nurture, and retain sales talent. Invest in your team’s development. Be intentional about the culture you want to build. “How you make people feel is the key to building a successful organizational culture.” Implement systems to attract great talent.

Sales Hiring 218

Sales Hiring Scale Retention Sales 218

Buffer Resources

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. Here is their advice for someone looking to grow in the field.

Social Media 108

Social Media Sales Hiring Branding Technical Review 108

FastSpring

APRIL 19, 2019

Starting with the investment from Accel-KKR then expanding into a second office in Santa Barbara, opening a new office in Amsterdam, bringing on 30 new hires, and most recently, welcoming our new CEO David Nachman. It is something our People and Culture team is constantly working on through a variety of initiatives.

Scaling 84

Scaling Company Culture Leadership Education 84

SaaStr

AUGUST 15, 2022

Sometimes you find that the customer is fond of your product while investors don’t want to invest because they don’t believe in it. That means that you have to find an investor who truly understands your business model and your challenges, supports you, and has invested in other companies in the same industry. .

Scale 193

Scale Marketing Scaling Communication 193

SaaStr

NOVEMBER 14, 2022

Fortunately, there are strategies you can implement to ensure that your workforce is engaged, happy, and driving the business forward. Start by defining the following: Vision: Compelling company vision that inspires employees, investors, customers, and partners to join you on the journey.

Retention 130

Retention Leadership Compensation Communication 130

SaaStr

SEPTEMBER 14, 2022

Also, as Peter Drucker has said : “Culture eats strategy for breakfast.” If you establish the culture early—by choosing the right partners to start with, it will make your work much easier further down the line. UserZoom invested in a model where they didn’t just provide software, but services, in a model known as SaaS++.

Scale 211

Scale Venture Capital Sales Hiring SMB 211

Neil Patel

NOVEMBER 5, 2020

Do they have a great company culture? Most companies omit this characteristic when ticking the criteria for choosing an agency of any kind. It is important that you work with an agency whose company culture aligns with your business values, as most marketing automation partnerships are usually long-term.

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Social Media 145

Social Media Marketing Advertising Content Marketing 145

SaaStr

FEBRUARY 22, 2019

We invest all over the country and very much in Europe as well including Paris. And the first person doing that was actually Jason Lemkin which was when we grew up we Jason invested and he said no guys now you need to go and do things properly like find the V.P. So traditional companies train people yearly or quarterly.

Sales Hiring 118

Sales Hiring Scale Sales Recruiting Company Culture 118

Valuize Consulting

NOVEMBER 3, 2021

Investing in Employee Experience results in higher employee retention and increased performance. In fact, companies that prioritized Employee Experience achieved 1.8 Fortunately, investing in your Employee Experience also has a far-reaching impact on your Customer Experience motion. Exceptional EX Drives Exceptional CX.

Underperforming Technical Team 52

Underperforming Technical Team Sales Recruiting Data Sales Hiring 52

Sales Hacker

DECEMBER 19, 2022

As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy , sales processes, and sales execution to drive growth, I’ve seen how job hopping can affect otherwise stable sales teams. According to MarketSource, leaders consistently struggle with developing a sales culture.

Sales Hiring 80

Sales Hiring Underperforming Technical Team Sales Recruiting Compensation 80

Neil Patel

NOVEMBER 18, 2020

You’d likely jot down a few lines discussing strategies, costs, and methods behind the steps you would take to achieve those goals. An e-commerce business plan is a strategy for how your business will work, how you’ll fund it, who your audience will be, and how you plan to succeed. It Helps with Funding. Part 1: Executive Summary.

Business 133

Business Social Media Revenue Company Culture 133

OpenView Labs

DECEMBER 22, 2021

We spoke to, Francesca Krihely, Senior Director of Developer Experience at Snyk, who knows all about what marketing strategies are landing with the developer community. . If you don’t invest in your docs, you’re cutting your growth. Key takeaway: Empathy is the best way for software companies to grow trust with their customers.

Scale 73

Scale Entrepreneurship Cybersecurity PayPal 73

SaaStr

NOVEMBER 25, 2023

If someone is working hard but isn’t working out, invest in them and see if you can get them into the high-performing category. Differentiation and creativity in outreach strategies are emphasized. Others are doing little work and not working out.

Sales Hiring 207

Sales Hiring Underperforming Technical Team Revenue Sales 207

Buffer Resources

SEPTEMBER 11, 2023

This can be considered a cause marketing strategy , and can help you stand out in the sea of clutter. Being genuine during the sales process is said to be one of the most important parts of modern selling strategies. Regularly update your page with news, achievements, and insights about your company.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Social Media 132

ChurnZero

SEPTEMBER 28, 2022

But the paradox in this is that Customer Success teams are absolutely vital for companies today because they help reduce customer churn, boost retention, and contribute to business profitability and success. 5: Customer Success team training is important for company culture.

Customer Success 94

Customer Success Sales Hiring Onboarding Investment 94

Buffer Resources

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. Here is their advice for someone looking to grow in the field.

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

OpenView Labs

MARCH 24, 2021

Your company culture is created and reinforced by the words you use and your actions that back them up. Sitting down with your mis-hire is a powerful way to create an exit strategy that works well for everyone. “Your company culture is created and reinforced by the words you use and your actions that back them up.”

Sales Hiring 56

Sales Hiring Underperforming Technical Team Company Culture Interviewing 56

FastSpring

MAY 20, 2019

Making the “right” decision will depend on your particular setup, as well as your company culture and your anticipated growth in the future. Having an in-house solution means your company invests resources into building an ecommerce solution for use exclusively within your organization. In-House Ecommerce Solution.

Outsourcing Services 82

Outsourcing Services Payment Methods Payment Solutions Outsourced Development 82

Totango

JANUARY 28, 2020

Optimizing customer retention depends on your company’s ability to consistently provide both a quality experience and offerings that keep customers coming back. Customer retention management is about keeping customers interested and invested in what your enterprise has to offer. What is Customer Retention Management?

Retention 87

Retention Management Technical Review Software Review 87

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. You joined the company at a pretty interesting time. The company historically has been very successful in paid acquisition, demand gen activities.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Sales Hacker

JUNE 10, 2021

Leadership/Strategy – Do they have any entrepreneurial experience? Ambition – Do they ask questions about growth within the company? An influential (I-yellow) person will be interested in company culture and team-building activities. Either on the company, job requirements, or expectations.

Sales Hiring 105

Sales Hiring Sales Recruiting Sales Interviewing 105

Totango

JANUARY 28, 2020

Optimizing customer retention depends on your company’s ability to consistently provide both a quality experience and offerings that keep customers coming back. Customer retention management is about keeping customers interested and invested in what your enterprise has to offer. What is Customer Retention Management?

Retention 85

Retention Management Technical Review Software Review 85

ChurnZero

APRIL 8, 2020

Once you have this ingrained in your company culture, you are already on your way to creating customer advocates. Community as an advocacy strategy. Communities also achieve amazing SEO results, which adds another string to your “using customer advocates as a marketing strategy” bow.

Retention 81

Retention Software Review Customer Success Churn 81

OPEXEngine

JANUARY 13, 2021

Large tech companies are expected to be very active in M&A in 2021, as they build out SaaS offerings and platform strategies, especially given high stock prices. From the middle: traditional tech companies, even hardware companies, are entering SaaS markets with new offerings and models.

Sales Recruiting 52

Sales Recruiting Sales Hiring SaaS Benchmarks 52

Intercom, Inc.

APRIL 19, 2018

That includes all of our cloud strategy, cloud operations, backend engineering, IT and security. Prior to Intercom I spent about 10 years working for big tech companies. We actually made a strategic decision, we invested in it, and very quickly over the subsequent three to six months we really saw that decision pay off.

Outsourcing Services 192

Outsourcing Services Part-Time VPE Software AWS 192