SaaStr

AUGUST 28, 2023

How To Create Values For Your Startup For purpose-driven founders, how you live and honor your values when building and running a unicorn is powerful, not only for your company culture but also for the success of your business. Founders can use the strategies that make sense for them to develop their own set of company values.

Company Culture 202

Company Culture Scaling Interviewing Startup 202

SaaStr

FEBRUARY 27, 2023

Hiring a global team to achieve the vision What do you do when your company’s location limits your access to talent? This was Storyblok’s strategy when it started expanding its team. To create a strong company culture in a remote work environment, Storyblok focused on its employee benefits early on. “We

Scale 195

Scale Sales Hiring Sales Recruiting Scaling 195

SaaStr

AUGUST 10, 2022

Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity. So they shifted their strategy to become more B2B and, in doing so, realized that they could tap into an even more thriving market. Learning Through Changes.

Sales Hiring 207

Sales Hiring Scale Company Culture Leadership 207

SaaStr

MARCH 29, 2023

The challenges businesses face at each growth stage, from a $1M company through $100M and beyond, are quite different. Xero’s Global Chief Strategy Officer, Damien Tampling, takes a philosophical look at some aspects and nuances to consider wherever your business is on this journey. Find what metrics matter most.

Sales Hiring 178

Sales Hiring Scale Strategy Metrics 178

SaaStr

AUGUST 21, 2021

Devoting resources to customer-centric strategy results in happier customers and higher revenue, even through periods of growth. The Art: The art side involves the company culture which goes beyond initiatives. Is customer-centricity a part of your company’s DNA? Align your entire company behind solving for the customer.

Scaling 257

Scaling Enterprise Company Culture Interviewing 257

Valuize Consulting

MARCH 18, 2020

There’s no question that company culture is still top dog among the forces that drive sustainable growth in your business. However, in today’s subscription economy, the prioritization of strategies that support this growth have fundamentally shifted. Customer success strategy eats all other strategies for breakfast.

Customer Success 52

Customer Success Strategy Company Culture Sales 52

Neil Patel

FEBRUARY 13, 2023

I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. First, let’s discuss some of the information you should keep in mind when developing your recession marketing strategy. Economic slumps and declines are difficult enough to navigate as it is.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

NOVEMBER 18, 2021

Takeaway: The best habits are ultimately specific to the individual leader and their company. Video: #2 – Building Cultures That Scale. As shown by his biography on the Sequoia website, his investment approach prioritizes company culture and values. Video: #8 – How To Convince VCs About Your Story.

Scale 301

Scale Company Culture Interviewing Finance 301

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. So how did PayFit achieve such explosive growth?

SMB 189

SMB Sales Hiring Scale B2C 189

SaaStr

NOVEMBER 8, 2022

As someone who grew Snowflake by 300% in the previous two years with a 0% turnover, you’ll want to hear his tactical strategies for those in leadership roles. . A company’s core strategy needs to focus on its customers and its people throughout the entire life cycle of each. . turnover rate. According to the U.S.

Underperforming Technical Team 216

Underperforming Technical Team Technical Review Acquisition Company Culture 216

Totango

FEBRUARY 10, 2021

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. This promotes success for your company as well as your customers. Automate your customer success strategy with customer success software. Prioritize a Culture of Customer Success. Incorporate customer feedback.

Scale 85

Scale Customer Success Retention Strategy 85

Buffer Resources

APRIL 4, 2024

From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

B2B 88

B2B Social Media Entertainment Company Culture 88

Sales Hacker

JUNE 26, 2020

The importance of a crisis communication strategy. Developing your crisis communication strategy. Handling this type of crisis usually requires a shift in company culture. A personnel crisis happens when someone within your company is involved in unethical behavior. The 5 types of business crises. Image via WhatIs.

Communication 71

Communication Strategy Technical Review Systems Review 71

IT World

MARCH 30, 2022

As travel returns to pre-pandemic norms, how and why employees travel for work is expected to change dramatically, according to a recent study from American Express and CULTIQUE , a business strategy firm.

Travel 91

Travel Company Culture Strategy Management 91

SaaStr

APRIL 25, 2021

When you don’t plan ahead of time, your team will often resort to “cramming,” a style of haphazard strategy that fails to address customer satisfaction in a meaningful way. Also, Toland recommends taking on big bets and fresh strategy ideas to take your product and services to the next level. ? ? ? ? ? ? ? ? ?.

Development 179

Development Innovation Company Culture Consulting 179

SaaStr

MAY 27, 2023

And how you engage them informally — versus, say, a formal pitch in a boardroom — takes a different kind of strategy with different moves. A lot of young entrepreneurs are so earnest, they wear their strategy and business model on their sleeve. You can’t afford to minimize or miss those moments. Some VCs will pounce on that.

Technical Review 180

Technical Review Leadership Company Culture Startup 180

SaaStr

OCTOBER 13, 2023

Now, let’s look at some tried and true strategies that worked for Expensify, and maybe they’ll show you that you can have your cake and eat it, too. Strategy #1: Iterate Using Real User Feedback Make it a habit to iterate on your product using real user feedback. Sometimes… It may be a better strategy to use an outsourced team.

Outsourcing Services 252

Outsourcing Services Sales Hiring Scale SaaS 252

SaaStr

JUNE 23, 2023

Your distribution strategy may be leaning into the viral nature of your product, but ultimately, if you’re in the early stages, you truly only have time for one channel that directly aligns with your company as much as possible. And then your team mindset and cultural values end up being unbelievably important.

Startup 205

Startup Company Culture Marketing Communication 205

Neil Patel

AUGUST 28, 2020

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. A Defined Process to Execute SEO Strategies.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

TurnKey Labs

JANUARY 7, 2024

All software development projects have lofty goals. But realizing that reaching these development objectives depends on engaging and retaining your software developers across the project’s lifecycle will save you a lot of headaches and speed up development.

Software Development 62

Software Development Engagement Development Software 62

Buffer Resources

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. It creates a sense of community and shows that the company values its employees. This can help to attract potential employees and customers who value a strong, inclusive company culture.

Social Media 121

Social Media Payment Methods Payment Solutions AI Search 121

SaaStr

AUGUST 8, 2021

It’s important to have a strong culture. Your company culture is similar to your brand. However, this is part of the strategy to help middle-income Americans be more financially secure, not just for growth’s sake. It’s the foundation of how you show up and what you’re going to produce and why.

Banking 269

Banking Social Media Company Culture Innovation 269

Intercom, Inc.

OCTOBER 22, 2020

Paul Hagen, a former CX Analyst at Forrester, says that a breakdown in CX often occurs for one of two reasons – a lack of strategy or poor execution that fails to close the loop from customer feedback to action. Strategy and leadership. The trick, Nate believes, lies not in radical, overnight changes. Employee experience.

Leadership 218

Leadership AI Scaling Engineering 218

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. Without headcount planning for the support team, the company’s response time and customer satisfaction scores dipped. Listen to your team.

Sales Hiring 237

Sales Hiring Payment Services SaaS Payments Scale 237

ChurnZero

FEBRUARY 13, 2023

What your Customer Success team looks like will largely depend on your organization’s size, solution complexity, and go-to-market strategy. They’re also responsible for creating a strong, customer-centric company culture with accountability and ownership of the customer experience at all levels.

Technical Advisors 52

Technical Advisors Customer Success Technical Review Systems Review 52

ChurnZero

FEBRUARY 13, 2023

What your Customer Success team looks like will largely depend on your organization’s size, solution complexity, and go-to-market strategy. They’re also responsible for creating a strong, customer-centric company culture with accountability and ownership of the customer experience at all levels.

Technical Advisors 52

Technical Advisors Customer Success Technical Review Systems Review 52

30 Day Leadership

NOVEMBER 1, 2022

When you get this strategy right, the whole team dynamic changes. 15:18 - Engineer culture - Jerome explains how typical engineers work and how to include them in company culture. 28:16 - Color coding your calendar - How can you keep yourself up to date with company updates without filling up your entire calendar?

Leadership 52

Leadership Engineering Company Culture B2B 52

30 Day Leadership

NOVEMBER 1, 2022

When you get this strategy right, the whole team dynamic changes. 15:18 - Engineer culture - Jerome explains how typical engineers work and how to include them in company culture. 28:16 - Color coding your calendar - How can you keep yourself up to date with company updates without filling up your entire calendar?

Leadership 52

Leadership Engineering Company Culture B2B 52

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . The life of a CRO is all about results.

Underperforming Technical Team 283

Underperforming Technical Team Leadership Outsourced Development Finance 283

Totango

MARCH 4, 2022

B2B customer success management is a strategy for promoting outcomes that meet client goals. To achieve this goal, customer success teams work with clients to define objectives, develop strategies, implement plans and monitor results. Integrate Your B2B Customer Service into a Winning Customer Success Strategy.

B2B 92

B2B Customer Success Technical Review B2C 92

30 Day Leadership

APRIL 19, 2022

1:12 - Company culture - What are the biggest areas of focus at Alyce? 24:23 - A process that sticks - What advice would Sean give somebody who lacks the strategy to implement bite-sized processes? 1:12 - Company culture - What are the biggest areas of focus at Alyce?

Leadership 52

Leadership Company Culture B2B Customer Success 52

30 Day Leadership

APRIL 19, 2022

1:12 - Company culture - What are the biggest areas of focus at Alyce? 24:23 - A process that sticks - What advice would Sean give somebody who lacks the strategy to implement bite-sized processes? 1:12 - Company culture - What are the biggest areas of focus at Alyce?

Leadership 52

Leadership Company Culture B2B Customer Success 52

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Some of the strategies you can use include: Tapping into your cheat codes. Identify and Use Your Cheat Codes What are cheat codes? “I’d say, ‘I love it!

Sales Recruiting 221

Sales Recruiting Sales Hiring Social Media Sales 221

Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. The Ultimate Customer Support Tech Stack for 2022 outlines the strategy and tools that support teams can implement next year to future-proof their customer support tech stacks. We hit a huge milestone as our ARR grew well past $200M.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Social Media 145

Social Media Marketing Advertising Content Marketing 145

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Dave McJannet, CEO of HashiCorp, shares from his wealth of experience to reveal the secrets to building and expanding SaaS companies the right way. What should we build?

Scaling 207

Scaling Leadership Startup Product Marketing 207

SaaStr

JANUARY 4, 2022

But I’ve found it works terribly as a longer-term retention strategy, in part because it’s too complicated to understand. New hires love it, but it’s too complicated and nuanced to work as a true retention strategy over the longer term. Every startup I’ve talked to that does profit sharing says the same thing.

Sales Hiring 268

Sales Hiring Startup Retention Strategy 268