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The Intense Power of a Strong Company Culture

Tom Tunguz

Redpoint partnered with 2U at the Series A, and they are now a $2B publicly traded education company that powers online degree programs for Georgetown, USC, Syracuse, Berkeley, and Yale, among others. It was an inspirational moment for me because I observed the intense power of developing strong company culture.

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Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)

SaaStr

From day one, a strong support team was a priority, as well as product education and a self-service community. Currently, Miro is one of the fastest-growing companies at scale, but it didn’t take off immediately at the same velocity in 2011. So why did it take so long to grow so explosively? Customers and investors will follow.

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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

Without this continual training and education, your company may find itself a victim to the enemy of innovation: inertia. How to achieve this for a product-led company. Product-led companies can face what feel like unique challenges. Create a healthy culture.

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Successful employee onboarding should focus on culture

Intercom, Inc.

One area that’s especially fraught with challenges is your company culture. Neglecting to onboard a new hire into your company culture poses a huge risk of misalignment. You should invest in good and detailed onboarding focused on culture for all of your new employees, and more specifically, for your managers.

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We run on inclusion: On Pride, allyship, and Black Lives Matter

Intercom, Inc.

Johnson, a black trans woman, and a responsibility to acknowledge our shortcomings, as an organization, and within our company culture. In taking the time to learn about that which we don’t know, in doing the work of self educating. A moral imperative to honor the legacy of those who led the Stonewall riots, like Marsha P.

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting. As a B2B company, you have a wealth of knowledge and insights to share with your audience. 

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Resources

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. It creates a sense of community and shows that the company values its employees. This can help to attract potential employees and customers who value a strong, inclusive company culture.