SaaStr Live: How Wiz’s CMO Built a $32B Marketing Machine (Without Any Marketing Experience)
SaaStr
JULY 2, 2025
Sales got field marketing, events, and regional activation. ” Example: They built a “Wiz spell checker” GPT that every employee uses for customer communications. It ensures technical accuracy, brand compliance, and the right tone (humble, never arrogant). ” She kept brand, content, and demand gen.
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