Chargebee

MARCH 6, 2024

Chargebee’s annual user conference, beelieve, buzzed with excitement as it brought together trailblazers and innovators from the subscription and revenue growth industry. Typeform’s big […]

Innovation 100

Innovation Leadership Subscription Payment Features 100

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Know your industry.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

DECEMBER 14, 2023

Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. 2024 may not be great, but for folks who are leaders in their categories, everyone likely will point to some quarter in 2023 as the low point. It’s just math. Seat contractions and app layoffs are behind us.

Scale 245

Scale SaaS AI Innovation 245

SaaStr

JULY 8, 2023

The top events in an industry draw: Your customers Your existing prospects … but also Your competitor’s prospects And new buyers in general. Only the first two categories will come to your own side event. But you likely can meet with 3x-50x more potential and existing buyers if you also go all in at the biggest industry events.

AWS 197

AWS Enterprise Pricing Marketing 197

Andreessen Horowitz

APRIL 8, 2024

From supply chains and robotics to advanced factories and industrial autonomy, LLMs and other AI models are powering the next wave of transformation in the physical domain in ways we’re only just beginning to comprehend. At a16z, it’s clear to us that future progress won’t be constrained by technical limits of the previous generation.

Pricing 105

Pricing Artificial Intelligence AI Innovation 105

SaaStr

SEPTEMBER 13, 2023

Sacks believes there will be a co-pilot for every professional job category and also horizontal job functions like marketing and sales. A lot of categories are emerging, like sales enablement. You might see five or six categories here, but they’re all trying to get into each other’s business, and buyers only want one of them.

SaaS Payments 208

SaaS Payments Payment Solutions AI SaaS 208

SaaStr

FEBRUARY 21, 2024

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. The biggest trend hitting this industry is the impact of AI and how it relates to risk. It’s unprecedented growth in a crowded category, directly and indirectly.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

JUNE 9, 2022

Investors are always on the hunt for growth and market potential, so when you’re preparing for fundraising, really take the time to: Examine your company’s category. Figure out how you fit into your category by defining your unique differentiator. Determine the macro-dynamics that are impacting the overall market.

Marketing 180

Marketing Social Media Forecasting Branding 180

SaaStr

APRIL 14, 2020

And later, we often start segmenting by vertical and industry. This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. For Struggling categories: Sales may be way down, but some deals will still close.

Scale 251

Scale Sales Healthcare Retention 251

SaaStr

AUGUST 30, 2023

You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. Instead of trying to use a clunky, forms-based search box, you can now have a conversation with Monty to discover the best app, even if you don’t know the best category (there are over 2,000 on G2). Let’s look at an example. can find it from G2.

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It brings together industry leaders, innovators, and customers to showcase the latest products and technologies.

ChatGPT 214

ChatGPT AWS SaaS CTO 214

Mucker Capital

NOVEMBER 8, 2023

Rosabel also discusses shares the power of storytelling in positioning, drawing on her experience with Spot Runner, a small startup that successfully challenged industry giants. Several key questions can help you make sense of this landscape: What trends are currently shaping the industry?

Branding 98

Branding Startup Development Strategy 98

SaaStr

OCTOBER 28, 2022

This week we learned two things from the leaders in their categories: First, eCommerce is Back. But it wasn’t all roses this week in the industry leaders. . — Jason Be Kind Lemkin (@jasonlk) October 28, 2022. Pressure is definitely up, yet, unemployment remains at record lows and consumer spending remains strong.

AWS 234

AWS Cloud Azure Investment 234

FastSpring

APRIL 18, 2024

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category!

Artificial Intelligence 78

Artificial Intelligence Customer Support Engagement Technology 78

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

Sales Hiring 210

Sales Hiring Sales Compensation Branding 210

SaaStr

MAY 28, 2021

To be a Successful SaaS Company — which is very hard today, because there are 10,000+ SaaS start-ups everywhere in every category — you need: A very, very committed CEO and co-founders. Oh, it’s so stupid we still use Excel and clipboards in Industry XYZ. Try to join one in the second category if you can.

SaaS 314

SaaS Market Segmentation Product Marketing Marketing 314

Chargebee

APRIL 5, 2024

We’re thrilled to announce that Chargebee has solidified its position as a frontrunner in the tech industry by being recognized as a leader in the 2024 G2 Best Software Awards. In addition, we were recognized as #1 in the categories of Subscription Management, Subscription Billing, Subscription Revenue Management, […]

Software 52

Software Subscription Payment Features Innovation 52

SaaStr

FEBRUARY 16, 2022

billion, he recently left to be CEO at Charm Industrial , a carbon mitigation startup he co-founded in 2018. How to Reinvent a Category. How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital. Building a Community.

Scale 201

Scale Innovation Leadership Acquisition 201

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. There are a lot of smart people from other industries coming into tech, so talent looks different. What Caused This Crowded Software Market? Startups are no longer fringe.

Scale 222

Scale Scaling Startup Sales Hiring 222

Stax

DECEMBER 20, 2023

The exact fee structure varies depending on factors like card type, transaction type, industry, and location. Please note there are many other categories not covered in this table, including variations by card type, business type, whether the bank is regulated or exempt, and more. Regulated: 0.05% + $0.21 Regulated: 0.05% + $0.21

Payment Services 167

Payment Services Merchant Services Payment Methods Payment Solutions 167

Totango

JANUARY 3, 2024

We’re proud to have dedicated 13 years to cultivating best practices and expertise in the customer success software category. Plus, industry experts agree. Superior to other CS software, Totango enables unlimited scalability and unmatched time to value due to our composable platform architecture and schemaless data model.

Software Review 111

Software Review Scale Customer Success Innovation 111

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Coining a category that disrupted an industry. Proven strategies for creating a transformative category.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

Intercom, Inc.

SEPTEMBER 15, 2021

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years. and the Making of IBM , and The Two-Second Advantage.

Technical Review 205

Technical Review Sales Hiring Innovation Systems Review 205

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. Industry experts. Their analysis was focused primarily on the growth of software categories in the go-to-market space. Independent experts and peers are most valued.

Software Review 187

Software Review Software Azure Cloud 187

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

Tom Tunguz

MARCH 21, 2021

Developer tools and business-to-developer companies are among some of our favorite category of startup. Industry 4.0 We’ve had the privilege to partner with many of the leaders like Stripe, Twilio, Hashicorp, LaunchDarkly, SourceGraph, and Heroku, among many others. and the latest evolution in developer documentation.

Development 230

Development Scale Education Acquisition 230

SaaStr

JANUARY 31, 2023

Targeted expertise from category leaders and their executives. At the beginning of your company’s life, it can be enormously helpful to have access to experienced leaders in the industry. Y Combinator + HubSpot track): This can be great for the brand overall Foothold Investments for M&A What’s In It For Corporates?

Investment 199

Investment Startup Branding Acquisition 199

SaaStr

FEBRUARY 20, 2024

As they began Dynamic Account assignments, Gusto began breaking down categories and account criteria and ruled out a few “traditional” sales silos that they released weren’t helping them better segment a sales rep’s book of business.

Scale 203

Scale Sales Marketing Construction 203

SaaStr

JANUARY 27, 2023

Do they have experience or aptitude relevant to the industry in which they operate? Your network can be thought of in three categories: Investors: Your investors should be helping your business bring on talent for critical roles, particularly in sales. “If Are they equipped to solve the problem their business addresses?

Sales Recruiting 179

Sales Recruiting Sales Hiring Scale Compensation 179

Intercom, Inc.

DECEMBER 22, 2022

We are delighted to announce that Intercom has once again been recognized as among the best solutions in a number of Customer Service categories in the newly released G2 Winter Reports 2023. Our Best Usability award for the Digital Adoption Platform category is a new one for the trophy case. The industry has spoken! Humblebrags.

Software Review 118

Software Review Systems Review Communication Software 118

SaaStr

MAY 2, 2021

There was one big industry event a year. We did the biggest events in the industry — Dreamforce for “sales”, and SHRM for HR — and they seemed to be worth it. They’ll come to the big events in the industry, and they’ll meet you when they are there. Often it is just 1 or 2. So maybe do both.

Cloud 277

Cloud Marketing Enterprise Pricing 277

Stax

JANUARY 8, 2024

To establish an effective risk management program as a PayFac, you must establish a dedicated risk management team, utilize the right tools and technology, develop proper risk management policies and procedures, conduct regular risk audits, and stay up-to-date with the latest industry regulations.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

Tom Tunguz

MARCH 11, 2020

In 2008, I had just joined the venture industry, and then Lehman fell. I suspect this is because there was a valuation reset and the market needed to adjust more than in earlier categories. The most recent event to use as an analogy is the 2008 financial crisis. So this was a bit of a trip down memory lane.

Marketing 346

Marketing Startup Investment Trends 346

SaaStr

APRIL 7, 2021

When you are defining your position, you are expressing your brand’s category in the market. . Be the Most Customer-Centric Marketing Team in Your Industry. Key Takeaways: You must clearly define your niche and category and stick to it before continuing to any other marketing effort. .

Scale 173

Scale Marketing Scaling Branding 173

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. Totango’s high score from G2 users not only underscores our efficient implementation but also sets a best-in-class benchmark for other software in the customer success category.

Software Review 108

Software Review Technical Review User Experience Enterprise 108

User Pilot

APRIL 19, 2024

TL;DR Net Promoter Score (NPS) is a simple but powerful metric used to predict customer loyalty , satisfaction, and likelihood of recommending a company’s product or service, which is critical for business growth, especially in the SaaS industry. Customers giving a score of 7-8 on the NPS question fall into the passive category.

Scale 52

Scale Systems Review Software Review Branding 52

Clouded Judgement

MARCH 22, 2024

But this is changing - many categories are becoming commoditized leading to massive pricing pressure. The most common product group put in this category is vector databases. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against.

AI 183

AI Revenue Cloud Technical Advisors 183