SaaStr

FEBRUARY 8, 2022

This is the magic of Google. This has always worked in some categories since the dawn of the Web. Buyers attend the #1 events in each category, at a minimum. . … they will get out the word. Because it will help them. Content Marketing and SEO. At least a few. Yes, this works. Product-led growth and “viral” growth.

Marketing 277

Marketing Scale Content Marketing Consulting 277

User Pilot

MARCH 14, 2024

Try Userpilot and Take Product Adoption to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are path exploration reports in Google Analytics 4? Apart from the 4 dimensions listed by default (Event name, Gender, Country, Device category), you can add others from various categories by clicking on the plus button.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Pricing 198

Pricing Software Review Churn SaaS 198

SaaStr

JULY 25, 2023

Google Cloud Next: Google Cloud Next (now known as Google Cloud Next ’21) is an event organized by Google Cloud to showcase their latest advancements, product announcements, and customer success stories, impacting the SaaS industry. It explores strategies for retaining and expanding customer relationships.

ChatGPT 213

ChatGPT AWS SaaS CTO 213

Tom Tunguz

JUNE 22, 2022

Having built some of the previous ad infrastructure at Google AdSense, I hope we can reshape the web3 networks with user experience as a central tenet. Some will build this in-house, but over time, it will emerge as a separate category. Publishers running ads ensure they receive their fees through Attribution software.

Marketing 353

Marketing Blockchain Advertising Government 353

SaaStr

JANUARY 9, 2023

ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. Microsoft no longer dominates this market, as Google apps are almost on par with Microsoft. . Users are becoming more tech-savvy, value flexible, and prefer to be attracted to a brand rather than sold to. .

Social Media 195

Social Media B2C Marketing B2B 195

Andreessen Horowitz

MARCH 8, 2024

Beyond the inherent interest of these rankings, however, the data reveals several noteworthy trends around new and expanding categories, AI investment, and patterns of engagement. Read more on where we see potential in the AI music category here ). The second notable new category on the list is productivity.

AI Search 145

AI Search AI ChatGPT Mobile 145

Tom Tunguz

MAY 29, 2023

2 For web search, I created a little script to open chatGPT for search instead of Google each time I type in a query. Typing in queries feels very much like using Google for the first time on the high school library’s computer : I’m iterating through different query syntaxes to yield the best result.

ChatGPT 189

ChatGPT AI Search Artificial Intelligence Data Analysis 189

SaaStr

APRIL 1, 2022

Things that are a negative for me at least and are sort of in the “over-prepared” category: A written business plan. And a detailed operating plan in a Google Sheet or Excel is an A. Q: Dear SaaStr: What are the Signs of an Entrepreneur Who is Over-Prepared for Meetings with Investors? A deck is great.

Consulting 256

Consulting Engineering Investment Strategy 256

Tom Tunguz

AUGUST 8, 2019

Blockchain is clearly the category with the steepest slope. Software - up more than 3x, Software is a perennial category. Advertising - Google and Facebook have dominated the online advertising world. Analytics - surprisingly, this category has seen its zenith. Cooling Spaces. A few winners have emerged.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

SaaStr

JUNE 14, 2023

Join us as we uncover lessons from UiPath’s success in creating a new category within RPA Enterprise Automation – Robotic Process Automation – while navigating the challenges inherent in digital transformation powered by artificial intelligence and machine learning technologies.

Scale 195

Scale Artificial Intelligence Technical Review Software Review 195

User Pilot

MARCH 25, 2024

Since then, that version of Google Analytics has been phased out and replaced with Google Analytics 4. In Google Analytics 4, the report, along with the Events Flow report, was replaced with Path exploration. GA4 supports multiple report types grouped into 4 categories: Acquisition , Engagement, Monetisation, and Retention.

Software Review 90

Software Review User Experience Technical Review Metrics 90

Tom Tunguz

FEBRUARY 25, 2023

Similar questions have surrounded Microsoft’s acquisition of Blizzard; The US Department of Justice seeks to unwind the Google/DoubleClick merger ; British regulatory bodies forced Facebook to reverse its Giphy acquisition. The FTC reportedly will sue to stop Adobe from acquiring Figma.

Acquisition 207

Acquisition Startup Government Technical Review 207

Andreessen Horowitz

SEPTEMBER 13, 2023

In which categories do incumbents dominate—and where are new companies breaking out? Thus, this ranking serves as a tool to identify and understand category trends, and not as an exhaustive ranking of all consumer AI platforms. Alongside ChatGPT, this category includes Google’s Bard and Quora’s Poe, all ranked in the top 5.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Baremetrics

DECEMBER 7, 2023

You might have noticed this if you ever see expenses ending up in one category in one month, and a different category in another. How to Use Bank Rules – Example Let’s look at another common mistake where all expenses from Google have been applied to one expense category. Rule name: Advertising – Google Adwords.

Banking 52

Banking Outsourcing Services SaaS Payments SaaS 52

User Pilot

SEPTEMBER 7, 2023

Category points of parity are the expectations/demands that consumers have for a product (e.g. Points of parity examples include how Amplitude and Mixpanel both offer real-time data monitoring or how both Dropbox and Google Drive have 256-bit encryption on their cloud storage. Another example would be Dropbox and Google Drive.

Branding 100

Branding Subscription Payment Features Cloud 100

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

SaaStr

DECEMBER 14, 2021

Commoditization From AWS & Google Cloud. The biggest threat we had at the time was Amazon, Google, and Microsoft trying to commoditize everything from the infrastructure layer.”. Fight large competitors like Amazon and Google with performance-per-price through raising a large amount of money.

Sales Hiring 257

Sales Hiring Data AWS Leadership 257

SaaStr

JANUARY 6, 2022

ClickUp is trusted by millions of users and over 100,000 teams at the world’s best companies like Google, Airbnb, Uber, and Nike. 500 and the category-defining enterprise platform to operationalize trust. OneTrust is the #1 fastest-growing company on Inc. customers, including half of the Fortune Global 500,?

Government 213

Government compliance Enterprise Technology 213

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift.

Software Review 187

Software Review Software Azure Cloud 187

SaaStr

SEPTEMBER 28, 2023

You can’t just use Google login. That’s unheard of in other SaaS categories. In a new category, you’d win the deals. Can You Get Away Without Single Sign-On When Closing Bigger Customers In 2023? No, you can’t. Not having these things when trying to close with really big companies is a nonstarter. And you should.

Enterprise readiness 215

Enterprise readiness Payment Solutions Enterprise Payments 215

SaaStr

JUNE 21, 2023

Some people might want free massages and bikes, and they’re actually looking for companies like Google, not a team of 15 with a refrigerator that makes a ton of noise. Lesson #8: Always Keep Creating Category When LaunchDarkly started in 2014, there was no such thing as feature management. Creating category takes constant effort.

Sales Recruiting 238

Sales Recruiting Sales Hiring Underperforming Technical Team Pricing 238

SaaStr

FEBRUARY 25, 2021

Well, it is a category of investors in private (or private-to-be) companies and startups that is larger than venture capital (at least, larger than the traditional, pre-Softbank categories of venture capital). Google or Salesforce may only want to buy a SaaS company that also has the best engineers and tech.

Venture Capital 331

Venture Capital SaaS Startup Pricing 331

SaaStr

MAY 29, 2019

We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. After her time at Google, Claire went on to her current role as COO of Stripe. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019.

Payment Methods 220

Payment Methods Payment Solutions Payment Services Banking 220

SaaStr

NOVEMBER 12, 2022

A lot of VCs are looking for structural reasons you can win and dominate your category. Some VCs get this and just want to back the potential winner in a category. Personally, I’ve learned even a slightly high burn rate often spirals out of control , so I try to avoid these investments. What’s your moat?

Scale 338

Scale Sales Recruiting Machine Learning Artificial Intelligence 338

Neil Patel

JANUARY 2, 2023

You’ve heard of Google E-A-T algorithm before…. But Google decided to add an extra “E” to E-A-T. So what’s this new “E” that Google added? It can be a little bit confusing… luckily for us, Google has provided an explanation to avoid confusion. Google Quality Rating Guidelines – Page 26. So now it’s E-E-A-T.

Travel 145

Travel AI Marketing Data 145

Neil Patel

DECEMBER 13, 2022

It was a toss-up on the main reason they wanted to increase their overall budget in this category. The majority of the companies in this category felt it was important to increase their budget but they weren’t able to due to economic reasons. UX/Conversion Rate Optimization. So, let’s start off with search ads. Search Ads.

Marketing 144

Marketing AI Search Software Review Social Media 144

Neil Patel

AUGUST 3, 2021

When we analyzed the data, we looked at it from a global standpoint and we had anywhere from 107 sites to 391 sites per category. We tried to get a bigger sample size per category, but we weren’t able to get enough sites Google Analytics data on short notice. Did Google cause the traffic drops?

Travel 145

Travel Trends Data Marketing 145

Buffer Resources

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. Merchant Fees At Buffer, we rely on Stripe, Google, and Apple for our payment processing needs.

Merchant Services 74

Merchant Services Payment Services Payment Features Payments 74

SaaStr

JUNE 8, 2021

This can actually work in new categories and markets. A lot of marketers will want to try to turn their CEOs into “thought leaders” and it rarely works in established categories. But in new categories, you often have a shot. No one is doing a Google search for your solution yet. Be a thought leader.

Marketing 228

Marketing Scale Revenue Startup 228

Neil Patel

MAY 7, 2021

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do. This is rarely the case, unfortunately. ” What Are Schema Validation Errors?

Software Review 137

Software Review Technical Review Engineering Pricing 137

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Coining a category that disrupted an industry. Proven strategies for creating a transformative category.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

User Pilot

MARCH 7, 2024

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Google Analytics Standard is the best free website analytics tool. Google Analytics 360 is the paid version of GA free, offering more advanced capabilities.

Social Media 104

Social Media AI Search Mobile AI 104

Mucker Capital

NOVEMBER 8, 2023

Category: Defining the category of a company is a crucial strategic endeavor that significantly impacts its market position. Categories serve as groupings that determine where companies belong, shaping perceptions and understanding of the market. Defining desired peer associations guides strategic decisions.

Branding 98

Branding Startup Development Strategy 98

Andreessen Horowitz

SEPTEMBER 14, 2023

This revolution will democratize the industry, enabling smaller teams to release category leading game experiences more rapidly, all without compromising on quality/fidelity, immersion, or feature sets. In our view, AI has the potential to enable entirely new categories of games and we believe that Series AI is poised to lead the way.

AI 86

AI Investment Generative AI Scale 86