SaaStr

MARCH 22, 2023

Robotic Process Automation took off, and they rocketed toward $1 Billion in ARR. While UiPath continues to invest aggressively in product and engineering, it’s cut back on everything else. The RPA category promises cost savings, and it seems to be resonating today. It took them a full 10 years to get to $1m in ARR (!).

Scale 248

Scale Cloud Scaling Churn 248

SaaStr

NOVEMBER 12, 2022

But now they are back to picking the types of risk they like to take: Lack of A+ Engineering Team Risk. In SaaS, VCs seem to split two ways on the engineering team. A lot of VCs are looking for structural reasons you can win and dominate your category. Some VCs get this and just want to back the potential winner in a category.

Scale 343

Scale Sales Recruiting Machine Learning Artificial Intelligence 343

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. Others may get stuck in step two or three of the process, and those accounts are assigned to reps, but carefully. Their hope in sharing this model is to help fellow revenue professionals grow their businesses similarly.

Scale 217

Scale Sales Marketing Construction 217

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

Andreessen Horowitz

MARCH 26, 2024

In the last few decades, we’ve made meaningful progress toward this goal, and the first generation of robotic process automation created some massive companies, such as UiPath. They weren’t living up to their potential and, as a result, there remains a huge category of repetitive processes that humans still perform manually.

Investment 127

Investment Healthcare AI Business Model 127

SaaStr

FEBRUARY 9, 2024

While we use Zapier here at SaaStr and are super familiar with it, for those who don’t use the tool, it’s a workflow automation platform that connects your data sources and apps to help maximize the efficiency of your teams, tools, and processes without relying on a developer team.

Scale 269

Scale Sales Hiring Sales Marketing 269

SaaStr

MARCH 27, 2022

How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian. People, Process and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar. Secrets to Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft.

VP of Engineering 209

VP of Engineering Scale CTO Engineering 209

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

Sales Hiring 222

Sales Hiring Sales Compensation Branding 222

Intercom, Inc.

NOVEMBER 3, 2021

Alert fatigue is a common problem among engineering teams that handle operations and maintain infrastructure. The result is lots of semi-meaningful alerts, noise, context-switching, and multitasking for the on-call engineer. So we devised a relatively lightweight process to fight alert fatigue. Is the alert still relevant?

Engineering 209

Engineering Software Review Systems Review AWS 209

SaaStr

APRIL 21, 2020

If you are really going to “meet” with 1,000+ founders a year, that’s really too much to process. Bad types create huge hurdles to founders that do not look, act and talk like privileged founders. “Stripe for __” or “3 great young engineers from Stanford.” Yes, you can create a category.

Investment 241

Investment Engineering Startup Software 241

Andreessen Horowitz

DECEMBER 4, 2023

If R&D is so critical to a company’s success, why then do R&D budgets lack the same discipline of other spend categories? So, when you’re at the beginning of your budget planning process, how do you figure out if you should spend $30M, $50M, or $100M on R&D? Most moonshots fall into this category.

Underperforming Technical Team 121

Underperforming Technical Team Benchmarks CTO Hire New CTO 121

User Pilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. Increase customer lifetime value by adding more value.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

Intercom, Inc.

NOVEMBER 3, 2022

Both the software and the processes were outdated, creating a cumbersome experience for managing scheduling and activities – there were just too many spreadsheets to account for and tasks that had to be done manually. It’s a lot easier to manage shifts, schedules, and workloads if that orchestration gets built from the start.

Scale 206

Scale Outsourcing Services Software Sales Hiring 206

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. The most common examples of this are the pages of a website or categories on a blog. In particular, search engine crawl bots. For example, multiple e-commerce product pages can be linked to a category page.

Engineering 85

Engineering Social Media Branding User Experience 85

SaaStr

JANUARY 17, 2021

It’s what we use for sales automation of a certain process. Or marketing automation of a certain process, they say. Support, engineering, product, sales, success, marketing, everyone. Agreed, the entire content marketing platform category got to 10-30M in ARR before churn eventually made the category fizzle out.

SaaS 363

SaaS Venture Capital Churn Branding 363

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

SaaStr

JANUARY 7, 2022

When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams. 1 Reverse-Engineer Marketing From Buyer Empathy. 1 Reverse-Engineer Marketing From Buyer Empathy.

Sales Hiring 232

Sales Hiring Underperforming Technical Team Marketing Market Research 232

Buffer Resources

OCTOBER 16, 2023

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

Social Media 121

Social Media Venture Capital AI Search Banking 121

Neil Patel

DECEMBER 29, 2022

Because the higher up your site is in the search engines, the more likely you are to get click-throughs. An e-commerce SEO audit is a process where you analyze your website’s health and implement the recommended improvements. Category Page. Keep your categories well-organized and easy to navigate. Product Pages.

Software Review 97

Software Review Technical Review Mobile Engineering 97

Buffer Resources

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. YouTube video SEO (or search engine optimization) is much easier than it sounds. The best part?

Social Media 112

Social Media Engineering Trends Engagement 112

SaaStr

FEBRUARY 4, 2022

She started her career as an engineer, but eventually found her way into marketing, as many of us do. Step 2: Build the right size team and processes. Draw on your experience selectively and remember that all new category-busting companies will need marketing innovation and agility. I challenge you to resist that urge.

Scaling 207

Scaling Marketing Management Branding 207

SaaStr

NOVEMBER 17, 2020

That makes it really hard to see your moments of success, and perhaps even more importantly — really hard to see and internalize and process pre-success. Didn’t really pay the bills on 4 engineers and 3 other guys. So I’d like to highlight a few of those moments, in case it can help you. Barely paid for Beer.

SaaS 330

SaaS Churn Engineering Management 330

Sales Hacker

JULY 19, 2021

A non-sexy case for process. Process, Enablement, Advisory, and Systems. Process is the building block of a successful revenue engine. The RevOps organization is responsible for defining, building, improving, implementing, and maintaining scalable go-to-market processes. A request process is key. Understood.

Revenue 93

Revenue Engineering Communication Leadership 93

Buffer Resources

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. Merchant Fees At Buffer, we rely on Stripe, Google, and Apple for our payment processing needs.

Merchant Services 78

Merchant Services Payment Services Payment Features Payments 78

User Pilot

APRIL 10, 2024

Group content into modules and categories. Group content into modules and categories Use clear and consistent modules and categories to help customers quickly find what they are looking for. Having search engines in your help center makes it easy for customers to quickly find the specific information they seek.

Software Review 103

Software Review AI Search SaaS Technical Review 103

Intercom, Inc.

AUGUST 31, 2021

With these new transactional messaging capabilities, you can reach your customers where they already are, using timely, relevant, personalized messages that are simple to set up and easy to measure – no engineering team required. Own the messaging from beginning to end – no engineer needed. Order or delivery confirmation.

Payments 218

Payments Payment Solutions Payment Methods Subscription 218

SaaStr

AUGUST 25, 2023

They know sales processes, objections, and timings, so they bring in a few deals in the pipe to close faster. If you hire a VP of Engineering who wants a $250k comp package, all you have to do is ship two more huge features that let you close two big enterprise deals, and they’ve paid for themselves. SaaStr has done the math before.

Part-Time VPE 181

Part-Time VPE Scale Sales Hiring CTO Hire 181

User Pilot

AUGUST 30, 2023

The 2023 edition is the biggest so far, with 20 speakers and four categories. Product Drive talks categories This year’s edition comes with four talks categories to give you insights and inspirations into different aspects of Product. Product management and leadership speakers. Product growth speakers.

Scale 105

Scale AI Growth Hacking Innovation 105

Neil Patel

NOVEMBER 22, 2022

I’ll show you the ins and outs of product naming to make the process a breeze. Search engines like Google have gotten great at inferring user intent based on the queries they enter and the context around them. Ask yourself, what category does your product fall under? Use Search Engines/Tools. Think about it.

Social Media 84

Social Media Systems Review Technical Review Branding 84

Baremetrics

NOVEMBER 19, 2021

Background: Shopify Partner Apps The Shopify App Store Shopify App Store categories How do you know which successful Shopify Partners Apps are best? This process protects the shop owners while bestowing trust on all apps so business owners feel safe trying new apps. Table of Contents. What are the most successful Shopify Partner Apps?

Social Media 105

Social Media Technical Review Payment Features Systems Review 105

IT World

OCTOBER 7, 2021

The organization's security engineers also patched seven vulnerabilities , four marked "High," Firefox's second-most-serious label. The majority of those vulnerabilities were in the "memory safety bugs" bucket, a category that covers a wide swath of memory corruption and memory leak flaws. Choose "About Firefox." (On

Engineering 106

Engineering Revenue 106

Sales Hacker

SEPTEMBER 5, 2023

Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work.

Airlines 90

Airlines CTO Innovation Engineering 90

Totango

AUGUST 23, 2022

Let’s break down how customer journey touchpoints fall into each category. During the sales process, including sales appointment scheduling, meetings and payment processes. During the sales process, including sales appointment scheduling, meetings and payment processes. B2B Customer Journey Touchpoint Mediums.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. It was maybe like a 4 or 5 person team.

Payment Solutions 110

Payment Solutions Payment Methods Payment Services Payments 110

Neil Patel

SEPTEMBER 16, 2021

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. If you’re responsible for building and maintaining a website, you’re also partially responsible for making sure it can rank in the search engines. Today, I’m speaking to web developers.

Development 140

Development Web Development Web Developers Mobile 140

Neil Patel

SEPTEMBER 14, 2021

Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines. Building trust with search engines and customers takes time when using your hotel website and social media profiles. How can you speed up the process? Google provides many options within each category.

Payment Methods 119

Payment Methods Payment Services Payments Social Media 119

SaaStr

NOVEMBER 18, 2020

Most especially up to 50 employees or so, when you’ll be directly involved in the hiring process. Don’t invent new categories of pricing if there’s no demand. There can be a huge temptation from $1m to $10m to find new categories, new types of customers, new products. Mistake #6: Not being merciless.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363