Tom Tunguz

AUGUST 8, 2019

Blockchain is clearly the category with the steepest slope. Software - up more than 3x, Software is a perennial category. Analytics - surprisingly, this category has seen its zenith. A contrarian might found a company in a deflating category; a counter-argument might be to ride the next big wave and start there.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

Predictable Revenue

NOVEMBER 12, 2020

The post The Framework For Creating a Product – And a Brand-New Category appeared first on Predictable Revenue. If you’ve ever thought about designing a brand new product to capture a brand new market - Michel Feaster has you covered!

Branding 264

Branding Revenue Marketing 264

Tom Tunguz

JUNE 15, 2021

Suppose you’ve started a company that’s creating a category. Do you spend aggressively to create the category or conserve capital, knowing education will take time? New categories form at unpredictable rates because each market has distinct nuances. I’ve watched buyers in new categories. Product matters.

Strategy 256

Strategy Banking Finance Education 256

SaaStr

APRIL 14, 2020

This category can just include clients already shrinking in size. For Growing categories: Sales cycles may still be lengthening, but decent revenue goals can still be hit. For Struggling categories: Sales may be way down, but some deals will still close. And create different revenue and retention goals for each category.

Scale 251

Scale Sales Healthcare Retention 251

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

JUNE 26, 2019

Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one? Well, actually maybe we can’t answer that question. Things change.

Software 236

Software SaaS Mobile Innovation 236

FastSpring

MARCH 27, 2023

I spoke to Ryan about how they created a new enterprise ops category: LearnOps. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. We’re enterprise software for a new category called LearnOps. And it wasn’t.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Gong is one of those companies that created its own category and was most recently valued at $7.5b. If You Create A New Category, Make Sure It’s Awesome. Blond mirrors this position with his time at Zenefits, another company that created a category.

Sales Hiring 209

Sales Hiring Sales Compensation Branding 209

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. So that’s very much a focus.

Payment Solutions 110

Payment Solutions Payment Methods Payment Services Payments 110

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. But make no mistake — successfully creating a category is extremely hard. .

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

ChurnZero

OCTOBER 26, 2021

With the continued growth in entries and competition to the APPEALIE SaaS Awards, the Overall SaaS Award winners now incorporate specific product categories. Overall SaaS Award – Analytics + Business Intelligence Category Winner: Marchex. Overall SaaS Award – Collaboration + Productivity Category Winners: Hopin.

Development Team Review 98

Development Team Review Software Review Systems Review DevOps as a Service 98

User Pilot

MARCH 7, 2024

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Which camp would you belong in? There are different types of analytics tools.

Social Media 104

Social Media AI Search Mobile AI 104

FastSpring

DECEMBER 9, 2022

In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process. The post SaaS Billing Software: 7 Tools in 3 Categories & How to Choose appeared first on FastSpring.

Payment Services 119

Payment Services Merchant Services Payment Methods SaaS Payments 119

Frontegg

DECEMBER 21, 2022

G2’s Winter 2023 Reports are here and we are thrilled to announce that Frontegg has been awarded a total of 42 badges including Leader rankings in the CIAM (Customer Identity and Access Management) category for Best Support, Easiest To Do Business With, and Highest User Adoption amongst many others. High Performer Across Multiple Categories.

Technical Review 94

Technical Review Software Review Systems Review New CTO 94

Tom Tunguz

NOVEMBER 3, 2019

Next week, on November 14, Redpoint will host Office Hours with Anthony Kennada to talk about category creation. In the SaaS world, many businesses talk about creating new categories. To achieve this is rare, and it’s incredibly challenging to do. Office Hours are hour long fireside chats with a speaker.

Branding 113

Branding SaaS Marketing Business 113

Kellblog

MAY 19, 2021

Please join us for our next episode of the SaaS Product Power Breakfast at 8am Pacific on 5/20/21 as we have a discussion with former Alation CMO Stephanie McReynolds on the topic of category creation and her learnings as she helped drive the creation of the data catalog category and establish Alation as the leader in it [1].

SaaS 76

SaaS Data Marketing Business 76

Baremetrics

DECEMBER 20, 2021

Not just a new product; the start of a whole new product category. What is a product category, and how do you recognize whether your great idea promises to become a new class of its own? The journeys of developing a product and developing a product category usually start from a similar place. Table of Contents.

Scale 96

Scale Development SaaS Education 96

OpenView Labs

AUGUST 3, 2021

For SaaS companies, this means taking the leap into category creation, a sophisticated positioning exercise that allows a company to name—and own—a new space. The trick to successful category creation is knowing when it’s appropriate to make this bold move—and then creating a category with lasting power.

Technical Advisors 63

Technical Advisors Sales Hiring Data Analysis Trends 63

Tom Tunguz

OCTOBER 31, 2020

I remember reading the Netflix culture deck published in 2009 and feeling inspired. The words on the page resonated with me because they conveyed a logic and thoughtfulness not often underpinning cultural decisions broadly. They are brave because they don’t appeal to everyone.

Interviewing 265

Interviewing Management Data Marketing 265

Nimble - Sales

AUGUST 31, 2021

Capterra, a free online service that helps organizations find the right software, has recognized Nimble as a “Top Performer” in their Capterra Shortlists for multiple categories. The post Nimble Ranks as Top Performer in 2021 Capterra Shortlist & GetApp Category Leader appeared first on Nimble Blog.

Software 92

Software 92

Sales Hacker

NOVEMBER 16, 2021

Join us for a stunning conversation about why now is the perfect time to found a company and create a new category. Articulating your product in a way that creates a category. We talked about the difficulty of creating a category when people don’t know what you do or don’t understand. powered by Sounder.

Scale 95

Scale Leadership Construction Sales 95

Andreessen Horowitz

MARCH 25, 2021

Surveying the 2021 marketplace landscape: Which COVID-propelled marketplace categories will accelerate and which will make a comeback this year? … The post a16z Slack Debate: Breakout Marketplace Companies and Categories appeared first on Andreessen Horowitz. See more at a16z.com/marketplace-100.

Trends 64

Trends Education 64

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Tom Tunguz

JANUARY 28, 2024

The fastest growing software category in the public markets is security. These two software categories lead buyers’ priorities & are expected to grow at twice the pace of the overall software market. Data follows. Fintech & SaaS (horizontal) average ten percentage points fewer expected growth.

Software Review 288

Software Review Software Finance Acquisition 288

TechEmpower SaaS

OCTOBER 9, 2023

Rather than matching exact terms and requiring specific field values as inputs, it interprets and understands user queries, pinpointing the desired types or categories. Even if certain categories aren't predefined in the database, users still receive relevant product suggestions.

AI Search 519

AI Search Artificial Intelligence Generative AI AI 519

ChurnZero

JANUARY 28, 2021

The post ChurnZero Named Overall SaaS Category Winner in 2020 APPEALIE Awards appeared first on ChurnZero. ChurnZero is headquartered in Washington, D.C. and is backed by leading angles and venture capital firms such as Baird Capital, Grotech Ventures and Middleland Capital. .

Software Review 96

Software Review Technical Review Systems Review Venture Capital 96

ChurnZero

MAY 19, 2021

ChurnZero is proud to announce that it has been named a Category Leader for Customer Experience Software by GetApp. Category Leaders are designed to help small business evaluate which software products may be right for them. . Category Leaders for Customer Experience Software is available here.

Software Review 59

Software Review Software Subscription Payment Features 59

Chargebee

OCTOBER 1, 2022

Chargebee ranked #1 in the G2 Fall 2022 report in the categories of Subscription billing, Subscription revenue management, Subscription analytics, Subscription management, and Revenue management. We also scored leader badges for fastest implementation, best customer relationship, and highest user adoption.

Leadership 52

Leadership Subscription Payment Features Revenue 52

Chart Mogul

JUNE 29, 2018

But instead of fighting to topple category leaders, startups today prefer to build their own kingdom from scratch. Ruling over an entire category is the ultimate goal, but getting there is a grueling journey that requires killing your competitors and uncompromising focus. Creating a category doesn’t mean having the best product.

Venture Capital 70

Venture Capital Scale Cloud Branding 70

SaaStr

FEBRUARY 15, 2024

The common threads of my investments are companies creating a new category or disrupting the definition of a current category. #3. I’ve walked in the shoes of an executive trying to scale category-dominating software companies several times, so I lead with empathy when giving advice. I am not sure there is just one!

Scale 222

Scale Software Review Payment Features AI 222

Teamgate

NOVEMBER 16, 2018

That’s why when industry standard bearers like GetApp rank Teamgate as a Category Leader – once again – it’s a sure sign that we continue to move in the right direction. GetApp’s Category Leaders graphic identifies leading cloud-based software products in the CRM software category. And that makes us happy.

Scale 68

Scale Technical Review Software Review Systems Review 68

SaaStr

MARCH 5, 2024

There are often rough fixed budgets for certain product categories. You can get more than this if you truly redefine a category. On the other hand, if there’s only budget for $10k for your product, as it’s defined today, you aren’t going to get more until you redefine the category. And context is also budgets.

Pricing 194

Pricing SaaS Software 194

Chargebee

APRIL 20, 2021

This round of funding underlines the unwavering faith subscription businesses have placed in us; it is validation for our leadership of the category and the scope of the challenge we have undertaken.

Leadership 59

Leadership Subscription Payment Features Business 59

SaaStr

FEBRUARY 27, 2024

Folks I know with “infinite” money sort of fall into 3 buckets: Category 1: Still Building Stuff. His learnings here: Category 2: Retired and Content. Category 3: Retired and Quietly … Sad. Dear SaaStr: Does a Big Exit Make You Happy? Well here in the SF Bay Area … we live in a strange place.

AWS 181

AWS 181

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? Question #3: Will There Be Any New Categories In The Next 5-10 Years? Founders of 8-9 years ago were asking the same question… Are all of the categories taken? Now, we’ve got AI, and people question whether all traditional categories are done. How do you fix GTM?

Sales Hiring 222

Sales Hiring SaaS Banking AI 222