SaaStr

FEBRUARY 7, 2024

To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. Morgane Palomares, VP of Marketing at Vercel, shared a relevant example in that their business uses a freemium model to bring in approximately 100,000 sign-ups a month.

Scale 230

Scale Sales Hiring Strategy Marketing 230

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. So, to understand future search trends, we must look at what’s shifted. What Future Trends Will Shape Search?

AI Search 144

AI Search Trends Artificial Intelligence AI 144

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. It’s easy to deride the latest buzzword or trend. A post challenging like this one hits HackerNews or a journalist covers the company. What are LLMs?

Marketing 194

Marketing Outsourced Development Machine Learning Artificial Intelligence 194

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market. Jump to highlights.

Software Review 146

Software Review Technical Review Development Team Review Branding 146

SaaS Metrics

JULY 11, 2022

Online marketing has become a key part of any business’s strategy. Many companies have already embraced this trend, and SaaS businesses are no exception. The post 9 Effective Online Marketing and SEO Tips for SaaS Brands first appeared on SaaS Metrics. Today we will look.

Branding 98

Branding Marketing SaaS Trends 98

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 97

Branding Social Media Technical Cofounder Technical Review 97

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Branding 138

Branding Marketing Social Media Technical Review 138

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 230

B2C Scale Marketing Sales Hiring 230

Neil Patel

FEBRUARY 20, 2023

But it will take a little more for your brand to stay relevant in a shopper’s wallet. I conducted a survey of 1,000 people to gain insights into their online shopping behaviors, so I can inform you of what similar trends you can expect to see in 2023. It altered search trends, which impacted how a business generates leads.

Payment Methods 81

Payment Methods Trends Social Media Technical Review 81

Intercom, Inc.

JUNE 22, 2021

Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. billion by 2022.

Technical Review 233

Technical Review Scale Technology Trends 233

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 102

Branding Social Media Trends Systems Review 102

Unbounce

JANUARY 4, 2022

In marketing, colors are so much more than a HEX code. 2021 brought us plenty of marketing trends to watch for in 2022, including color palettes to use in your marketing materials. 2021 brought us plenty of marketing trends to watch for in 2022, including color palettes to use in your marketing materials.

Trends 81

Trends Marketing Strategy Technical Review 81

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 245

Scale Revenue Scaling Marketing 245

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral. Here are my thoughts on why you should be marketing on TikTok.).

Branding 131

Branding Social Media Marketing Engagement 131

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 286

Branding Scale Innovation Enterprise 286

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Then your MarTech tool can do the rest.

Trends 131

Trends Scale Social Media Technology 131

Subscription Flow

DECEMBER 18, 2023

However, we have come up with some different subscription box trends that you can follow for Christmas 2023. And that’s exactly what you need to offer your customers so that they may stay onboard for a longer duration but also refer your products and services to other customers in the market.

Subscription 83

Subscription Payment Features Trends Social Media 83

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Trends 115

Trends Entertainment Technical Review Branding 115

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use. Sans-serif.

Branding 86

Branding Trends Communication Marketing 86

Nimble - Sales

MARCH 25, 2019

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing.

Trends 105

Trends Social Media Marketing Technology 105

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 219

Venture Capital Scale Technical Review Software Review 219

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

SaaStr

JUNE 9, 2022

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. Determine the macro-dynamics that are impacting the overall market. Key Takeaways.

Marketing 189

Marketing Social Media Forecasting Branding 189

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Branding 116

Branding Social Media Sales Hiring Trends 116

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . The state of B2B SaaS.

Social Media 203

Social Media B2C Marketing B2B 203

Neil Patel

OCTOBER 6, 2021

The hiccup comes with marketing. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.

Branding 116

Branding Strategy Technical Review Software Review 116

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 85

Trends Social Media Business Branding 85

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. Here are the 8 biggest SaaS trends of 2020. Many of 2020’s trends thus far have been heavily influenced by developments in related industries.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

JULY 26, 2021

Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more. But what’s interesting is these strategies also work well for smaller brands that have smaller budgets… but they just tend not to use them. So, make sure you register , it’s free. What will you learn?

Branding 145

Branding Mobile Benchmarks Scaling 145

User Pilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Marketing 104

Marketing Trends Metrics Forecasting 104

User Pilot

MAY 2, 2024

Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

OpenView Labs

DECEMBER 5, 2019

The shift in customer buying behavior is forcing marketers to modernize their marketing strategy. Let’s have a look at the trends that you need to follow in order to dominate B2B sales in 2020. AI is allowing marketers to create content automatically. Focus on Conversational Selling. Adopt Customer Data Platforms.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143

Neil Patel

APRIL 21, 2020

And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. Now let’s look at some of the international markets we have been focusing on over the last few years. Here’s Spain: Here’s India: And here is the first international market we expanded to, Brazil.

Trends 145

Trends Investment Banking Cloud 145