Remove Branding Remove compliance Remove Marketing Remove Trends
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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023.

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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The Power of Gen-AI in Regulatory Compliance

Scytale

Regulatory Compliance is Tough – But so is GenAI Although regulatory compliance can be straightforward with the right tools , for many organizations, navigating a labyrinth of complex regulations can be daunting. So, why is regulatory compliance so challenging? Here’s why. Understanding GenAI What is Generative AI?

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. This leaves the sale of the business a lot more vulnerable to the market. Jump to highlights.

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How software companies can leverage value added services to deepen customer relationships

Payrix

Instead of solving problems as they arise, software companies are well positioned to be one step ahead of their merchant customers and make a considered effort to align their offerings with their ever-changing needs and innovative trends in mind.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. What is a MAP Pricing Policy?