Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 125

B2B Technical Advisors SaaS Payments Underperforming Technical Team 125

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Unbounce

AUGUST 29, 2019

For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands. Now, many marketers are wondering—how did this happen? How did all of these brands decide to use this style at the exact same time? What inherent value is wrapped up in visual branding? what gives? Thanks, Brad!).

Trends 111

Trends Software Review Development Team Review Technical Review 111

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

Payment Methods 135

Payment Methods Marketing Payments SaaS Payments 135

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 163

Sales Hiring Scale Underperforming Technical Team Revenue 163

User Pilot

AUGUST 22, 2024

What are its strengths and weaknesses? Catering to businesses of all sizes, it enables teams to track user interactions with the brand at different stages of the customer journey. For example, you can use it to analyze the performance of your marketing campaigns, how users navigate your e-commerce carts, or in-app user behavior.

Technical Review 85

Technical Review Underperforming Technical Team Software Review Pricing 85

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 101

Underperforming Technical Team Development Revenue Sales Hiring 101

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 81

B2B Underperforming Technical Team B2C Scale 81

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. Here’s what a digital marketing consultant can do for you: 1.

Consulting 87

Consulting Marketing Sales Hiring Social Media 87

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Five key steps to interpreting customer intent.

Scale 88

Scale Underperforming Technical Team Churn Trends 88

Buffer Resources

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. Aligns with business goals For businesses, LinkedIn SEO aligns your page with marketing objectives. Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness.

Social Media 130

Social Media AI Search Branding Underperforming Technical Team 130

Teamgate

JUNE 23, 2019

In this competitive market, companies need to find new ways to attract the right customers and talent. This article will show the role of marketing in Human Resources today and how hiring managers can utilize these promotional techniques to attract the best fit team members. . Branding the Business. Hiring Accurately.

Sales Hiring 75

Sales Hiring Marketing Underperforming Technical Team Software Review 75

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 78

Underperforming Technical Team Social Media Scale Interviewing 78

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Still curious which sales trends will be on the rise in 2021? Investing in the tools your team needs to get the job done isn’t enough.

Sales Hiring 130

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 130

Incredo

NOVEMBER 21, 2019

Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. 2) What are common affiliate marketing scams and mistakes?

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

SaaStr

JUNE 7, 2021

But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. If you don’t have tickets, lock in Early Bird pricing today and bring your team! If you take this ability to not follow the herd and the experience, you can spot trends. TRANSCRIPT

Sales Hiring 326

Sales Hiring Underperforming Technical Team SaaS Headcount 326

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 58

B2B Technical Advisors SaaS Payments Underperforming Technical Team 58

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit.

Churn 91

Churn Retention Underperforming Technical Team Technical Review 91

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 95

Acquisition Strategy Social Media Underperforming Technical Team 95

User Pilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? This data allows product managers to make more informed product development and roadmap planning decisions. In this article, we will cover the voice of the customer methodology.

Scale 84

Scale Software Review Underperforming Technical Team Social Media 84

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

Payment Methods 108

Payment Methods Cybersecurity Payment Solutions Artificial Intelligence 108

User Pilot

AUGUST 14, 2024

By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives. Customer segmentation differs from market segmentation as it focuses on dividing existing customers, while market segmentation separates the entire available market.

Strategy 78

Strategy Software Underperforming Technical Team Market Segmentation 78

User Pilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. Examine each segment to identify trends and create a customer persona. Product teams collect and measure such customers’ activities to understand and act on customers’ behavior patterns.

Payment Solutions 83

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 83

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Perform feature ideation with trend analysis. Teams across your business can benefit from customer data. Marketing can craft targeted campaigns based on past successes.

Customer Lifetime Value 87

Customer Lifetime Value SaaS Underperforming Technical Team Churn 87

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. While the way they get there might be different, the goals of each team are ultimately the same.

Sales 77

Sales Marketing Underperforming Technical Team Social Media 77

User Pilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. User churn rate.

Engagement 87

Engagement Metrics Underperforming Technical Team Scale 87

User Pilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Software Review 100

Software Review Underperforming Technical Team Interviewing Innovation 100

Neil Patel

SEPTEMBER 30, 2021

For the most part, brand mentions are a marketing score (even when the words themselves are negative). It means your brand’s reach is growing, you’re developing a presence, and people are using your products or services. Why Should Brands Care About Misspellings and Typos in Social Listening?

Social Media 101

Social Media Underperforming Technical Team Branding Trends 101

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Pendo is currently developing AI features to enhance experience personalization , product discovery and accelerate product-led growth. However, please note that all surveys in the Free plan come with Pendo branding.

Underperforming Technical Team 74

Underperforming Technical Team AI Scale Onboarding 74

Sales Hacker

NOVEMBER 22, 2017

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. Our marketing team sucks. The market is drying up. Variants : We have a weak pipeline. Our Marketing Team Sucks.

Underperforming Technical Team 92

Underperforming Technical Team Sales CTO Coach New CTO 92