SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 247

Sales Hiring Scale Technical Review Leadership 247

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” We started talking about, what is the ethos of the brand?

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

ProfitWell

JULY 22, 2020

However, today they can market their products online and set up distribution channels to deliver products directly to consumers. 2 direct-to-consumer brands experiencing explosive growth. How big is the direct-to-consumer market? How fast are direct-to-consumer brands growing overall? DTC sales will rise by 24.3%

Payment Methods 93

Payment Methods Outsourcing Services Branding Payment Features 93

Nimble - Sales

NOVEMBER 18, 2020

Every day, billions of emails are traveling from inbox to inbox. This traditional tool is vital for all marketers who want to increase their revenue in 2021 and build a strong customer base. Like every marketing strategy, email marketing is a dynamic landscape that changes a lot.

Strategy 114

Strategy Marketing Travel Trends 114

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Advertising Mobile Social Media 140

SaaStr

SEPTEMBER 4, 2023

“My top SaaStr /conference tips for sales teams (last year after SaaStr I did 183% in Q4, Paddle ranked as the #1 brand, and I made connections I still speak with regularly): — Get out of the box. I’m too pregnant to be at SaaStr this year, I can’t travel! don’t stay in your booth waiting for people to come to you.

Travel 231

Travel compliance Communication Branding 231

OceanX

APRIL 18, 2022

While no business, household, or organization may never be 100% waste-free, brands must take steps to be more environmentally aware. The demand is there, and it’s time brand owners listen to consumer sustainability needs. We try to prevent this because most brand sustainability boils down to wastage. Raw Materials.

Branding 52

Branding Travel Development Marketing 52

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

Zuora

OCTOBER 28, 2019

by Pilar Pickering, Senior Software Engineer and Sarah Shaffer, Employer Brand Marketing Intern Meet Pilar. The post Software Engineer Turned International Traveler appeared first on Zuora. Pilar joined Zuora back in […].

Software Engineering 40

Software Engineering Travel Engineering Software 40

Buffer Resources

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike. Going this route on social is an option — many brands and creators go this route — but finding clips that aren’t too polished or pricey can be tricky.

Social Media 107

Social Media Travel Technical Review Software Review 107

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.

Social Media 132

Social Media Strategy Marketing Advertising 132

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 88

Underperforming Technical Team Marketing Market Research Outsourced Development 88

SaaStr

JANUARY 29, 2021

Or a successful, but perhaps less “branded” VC, will seek out someone with a brand, but perhaps a less established, or less traditional, track record as complementary. That’s not chump change, but it’s not as much as you think including rent, travel, expenses. 500k a year in travel and expenses, marketing (if any), “IT”, etc.

Venture Capital 294

Venture Capital Travel Compensation Investment 294

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands.

Marketing 72

Marketing Advertising Market Segmentation Branding 72

Neil Patel

SEPTEMBER 8, 2020

While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. I’ve written about local business marketing and local SEO before. But, guess what?

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Strategy 121

Strategy Marketing Marketplace as a Service Social Media 121

The Marketing & Growth Hacking Publication

OCTOBER 8, 2020

Around the world, brands and ad networks are facing an unprecedented time. Brands are scrambling to survive and respond to the COVID-19 outbreak. The new normal of social distancing, restaurant closures interruptions on business hours, stay at home orders and travel restrictions are impacting the way consumers behave.

Branding 52

Branding Growth Hacking Advertising Travel 52

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Trends 145

Trends Marketing Social Media Technical Review 145

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Kellblog

AUGUST 20, 2023

Silicon Valley marketing communications are, simply put, not the major league. In fact, to be less kind, if DC communications are the major league, you could argue that consumer marketing is AAA, and we in Silicon Valley are only AA. My wonderful travel ban is gone. I had a travel ban, it was so wonderful.

Marketing 85

Marketing VP of Engineering Headcount Government 85

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI Search 144

Trint

AUGUST 11, 2021

Content creators the world over rely on various platforms for brand awareness and directing traffic to their sites. Definition of Content When the term content creator is brought up, images of social media influencers and travel bloggers come to mind. Social media. But the term is so much broader than that.

Social Media 290

Social Media Advertising Construction Travel 290

ProfitWell

SEPTEMBER 26, 2019

Today, we talk travel. According to Vox Media Chief Exec Pamela Wasserstein, "We have drawn inspiration from Vox Media, watching their growth trajectory and success in developing premium editorial brands and leading the industry in areas like podcasting and entertainment. Let’s talk travel. How much would you take for it?

Travel 40

Travel Transportation Social Media Mobile 40

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. Story Pins are the latest feature from Pinterest that allows brands to create the “inspirational” content your followers want.

Social Media 142

Social Media Marketing Travel Engagement 142

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!” You’re paying me $500 a month.

Scale 230

Scale Sales Hiring Technical Advisors Scaling 230

Buffer Resources

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Payments 106

Payments Payment Methods Marketplace as a Service Payment Services 106

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. So it had to happen.

Strategy 244

Strategy Travel Branding Interviewing 244

Neil Patel

MAY 11, 2021

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design.

Social Media 140

Social Media Technical Advisors Travel Acquisition 140

Neil Patel

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. We’re breaking down elements of each brand’s strategy and discovering what brings a sales event to life. Personalization Mall.

Marketing 102

Marketing Sales Social Media Merchant Services 102

Buffer Resources

MAY 29, 2024

Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.      Hear that? The Explore page is calling. ⚡ Just looking for trending audio?

Trends 86

Trends Social Media Travel Branding 86

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Marketplace as a Service 139

Marketplace as a Service B2C Payment Services Payments 139

How To Buy Saas

APRIL 12, 2024

Marketing strategies are typically founded on extensive data and intricate calculations involving numerous variables, where each detail holds significance. That’s why every ad impression, user interaction with an ad, click, and click-through carries paramount importance to marketers.

Advertising 52

Advertising Engagement Travel Social Media 52

Neil Patel

JANUARY 13, 2021

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. In particular, they’ve focused on travel and shopping, linking Product Guides directly to shops on Instagram. Finally, Places Guides focus on travel.

Travel 135

Travel Social Media Branding Mobile 135

SaaStr

MAY 31, 2021

And age-ism is going to cut out some of the very, very best talent in the market. I knew where the market was going, but I didn’t know the playbook as much. Things change, markets change, and you have to update the playbook. Brand, Brand, Brand. Trusted, proven brands are highly defensible.

Sales Recruiting 327

Sales Recruiting Sales Hiring Scale Branding 327

Neil Patel

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. Just look at the success of markets found on Fortnite and Roblox, virtual games with an avatar. Virtual Reality.

Advertising 145

Advertising Travel Technical Review Scale 145