Buffer Resources

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I’ve worked on direct mail strategies for several of my clients, and the results speak for themselves: These campaigns see an average of 10 to 50x ROAS (return on ad spend), and one that I worked on even saw a 107.9x   Direct mail works so well for a couple of reasons.

Branding 81

Branding Social Media Advertising Acquisition 81

Tom Tunguz

DECEMBER 27, 2021

The mark-to-market phenomenon fundamentally alters the board’s discussion of an investment proposal. How might the brand of the leading investor bolster the startup’s market presence? Rather than debating if the offer fuels the financial plan fully, boards consider loftier questions.

Startup 254

Startup Strategy Marketing Entertainment 254

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 97

Branding Social Media Trends Systems Review 97

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. So it had to happen.

Strategy 246

Strategy Travel Branding Interviewing 246

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

SaaStr

MARCH 29, 2023

Xero’s Global Chief Strategy Officer, Damien Tampling, takes a philosophical look at some aspects and nuances to consider wherever your business is on this journey. Brand: Representation of your offerings and business. Show a clear path to profitability Executives looking to invest in VCs are thirsty for information.

Sales Hiring 184

Sales Hiring Scale Strategy Metrics 184

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 92

Strategy Marketing Social Media AI Search 92

Chart Mogul

DECEMBER 22, 2022

We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. We spoke with SaaS leaders across different sectors to bring you insights on sustainable growth strategies for 2023. There’s a big investment to be made in educating and making sure people can interpret numbers.

Strategy 95

Strategy Scale Finance Acquisition 95

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

How To Buy Saas

MARCH 23, 2024

This reach expansion allows companies to connect with potential customers who prefer consuming content in their native language, thereby increasing brand visibility and engagement. Enhancing Brand Perception Localization through video content translation demonstrates a commitment to understanding and respecting different cultures.

Strategy 52

Strategy Marketing Technical Review Sales Hiring 52

Trint

DECEMBER 1, 2020

London-based Edge Investments supported the round, led by The New York Times Company LONDON—December 1, 2020— Trint , the leading speech-to-text platform for content creation, today announced the close of its Series A Acceleration round with an investment of £5M (~$6.7M). Individual investors were also part of the round.

Investment 130

Investment Artificial Intelligence Banking Entertainment 130

Neil Patel

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. Leading him to some of his biggest mistakes when hiring: Not investing enough time. They didn’t hire a big branding agency or hire a research firm.

Sales Hiring 252

Sales Hiring Scale Technical Review Leadership 252

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. When resources are low, impact is key. or “What could be different?”.

Branding 205

Branding Outsourced Development Scale Travel 205

Mucker Capital

FEBRUARY 24, 2021

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands.

Investment 90

Investment Technical Review Scale Branding 90

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Software 59

Software Revenue Strategy Advertising 59

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Buffer Resources

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

Strategy 81

Strategy Business Technical Review Social Media 81

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Identify Your Audience and Their Needs.

B2B 144

B2B Strategy B2C Content Marketing 144

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Strategy 85

Strategy Underperforming Technical Team User Experience SaaS 85

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests.

Branding 134

Branding Engagement Systems Review Investment 134

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Strategy 132

Strategy Social Media Marketing Advertising 132

Neil Patel

JANUARY 1, 2023

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. In this piece, I discuss some of the steps you need to make an enterprise SEO strategy work for you or your agency. What Is Enterprise SEO?

Enterprise 93

Enterprise Strategy Technical Review Scale 93

User Pilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Marketing 83

Product Marketing Strategy Marketing Market Research 83

Neil Patel

APRIL 20, 2021

What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? How Can BOPUS Benefit Your Brand? As you can imagine, the buy online, pick up in-store strategy can bring a lot of potential benefits to your business. Investment on Staff to Manage BOPUS. BOPUS Brand Examples.

Branding 132

Branding Mobile Sales Hiring Business Model 132

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Buffer Resources

APRIL 19, 2023

Plus, with the money I’ve saved from not paying for advertising or marketing initiatives, I’ve been able to make other investments to help my business grow sustainably. Here are some of those investments, and why they’ve been instrumental to my success. There have also been some monetary investments.

Outsourcing Services 97

Outsourcing Services Investment Social Media Revenue 97

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

Neil Patel

MARCH 4, 2023

When done properly, content localization will allow brands to reach out internationally for global brand recognition and expansion. 5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. How do they make a huge brand feel more like it belongs in different communities?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

Sales Hacker

DECEMBER 20, 2021

As a result, much of the evaluation, investment, and rollout of virtual training technology in 2020 was rushed, limited in scope, and poorly planned. Businesses must take a step back, evaluate their software investments, and rework their implementations. How to maximize customer training investment. Today, not much has changed.

Investment 94

Investment Technical Review Underperforming Technical Team Scale 94

User Pilot

AUGUST 6, 2023

In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible! Build loyalty. User acquisition. On the other hand, growth teams usually work throughout the journey.

Investment 77

Investment Banking Social Media Customer Lifetime Value 77

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. That it has no part to play in your music marketing strategy? The types of brands you pitch to will likely vary depending on the type of music you make. Think again.

Strategy 141

Strategy Marketing Social Media Sales Hiring 141

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. Economic slumps and declines are difficult enough to navigate as it is.

Technical Review 84

Technical Review Strategy Marketing Social Media 84