Intercom, Inc.

APRIL 22, 2021

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. And Digg is an iconic brand, really amazing products in its time.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Full post. CV templates by Canva.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

OpenView Labs

OCTOBER 5, 2021

Previously, she was the VP of Growth at Acorns, a consumer app for micro investing. . In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. Since 2019, she’s been the Director of Growth at GitLab.

B2C 65

B2C B2B New CTO Acquisition 65

Kellblog

JANUARY 29, 2020

It’s great if the answer will broaden over time as the company grows and its strategy naturally expands, but up-front I’d name the people you are targeting today. Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g.,

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. You understand the customer, and you understand the strategy. It can be hard to convince PE firms to invest in the customer. We have to serve the entire market.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? James is an experienced designer who is helping us in a very part-time capacity—20 hours per month— but on an ongoing basis.

CTO Hire 52

CTO Hire Sales Hiring B2B New CTO 52

ProfitWell

DECEMBER 6, 2019

Your top subscription news. What’s the return on investment of your mom? It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. Your mom has an ROI.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. The Solution: Invest in a revamped data infrastructure.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And so, when someone’s walking in the door at a new company, so let’s use Loom as an example, they need to learn how to be a Loommate. Sam Taylor: And so, I met Bret.

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. It’s simply evolved, and so should our content strategies. Speechless. My heart, brain, and stomach is full!

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Audacix

JULY 18, 2022

Everything else is just a strategy to achieve the ultimate DevOps goal of continuous improvement. After interacting with many new DevOps teams, my sense is that many of them are hamstrung by the imagination and risk appetites of their senior leaders, in a classic case of you don't know what you don't know. Measure everything.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 169

Scale Enterprise Scaling Sales Hiring 169

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out?

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

SaaStr

MARCH 20, 2019

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Prior to joining SendGrid, he spent 4 years at Citrix, where he drove the company’s product strategy for cloud infrastructure and server virtualization. Just to name a few. Harry Stebbings: As for Jeff.

Underperforming Technical Team 122

Underperforming Technical Team Development Software New CTO 122

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. You need to invest at least a year or even two years. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. Once you have that, you can begin to acquire some new users.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. This is empowering and allows me to execute at a dramatically fast pace than I otherwise could.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. It was talking to their CTO and team at the time.

Merchant Services 77

Merchant Services Payment Methods Payments Payment Solutions 77

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. First strategy here is to build the relationship on a human level , and I think one element of that is you’ve got to get in person.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 129

CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

SaaStr

MAY 2, 2019

And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?

Scale 144

Scale Business Sales Hiring CTO Hire 144

OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. Drive new levers of growth. Through this work, it can drive new revenue opportunities. Strategically allocate CS resources.

Startup 91

Startup Scale Systems Review Technical Review 91

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

Technical Advisors 157

Technical Advisors Scale Sales Hiring Sales Recruiting 157

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And so once I had the idea I convinced my father to invest and become a customer. He was investing in internet companies. This was in 1997, and I spent two years. He and I went to MIT together.

Sales Recruiting 169

Sales Recruiting VP of Engineering Scale SaaS Payments 169

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

FEBRUARY 16, 2024

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. CRM wasn’t a new category, but they were done on-premise.

AI 216

AI Artificial Intelligence Healthcare New CTO 216

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? I don't know if you recall this Sam, that there was something that was said about VCs or investment or something. So this is Dharmesh.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. We're going to talk about why you invest in what you invest. And we're going to talk about, do you ever invest in non startup stuff? I don't know if you recall this Sam, that there was something that was said about VCs or investment or something. So this is Dharmesh.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40