SaaStr

DECEMBER 14, 2023

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020.

Cloud 263

Cloud Scale AWS AI 263

SaaStr

MAY 31, 2021

I’ve also invested in 24+ next-generation SaaS companies, mostly successes, and had a chance to watch and learn from them as well, with a new lens. And paying a little more for a lot more experience can be one of the top investments you’ll ever make. Investing in the Future is Easier. Sales — Not Easier.

Sales Recruiting 340

Sales Recruiting Sales Hiring Scale Branding 340

User Pilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. There are five steps to tracking and measuring user sentiments: Invest in the right sentiment analysis tools. Brand24 – best for brand sentiment analysis. Gather user sentiment data from multiple sources.

Social Media 95

Social Media Software Review Technical Review Machine Learning 95

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 263

Sales Hiring Sales Recruiting Interviewing Revenue 263

Sales Hacker

APRIL 21, 2020

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Who is involved in the interview process, onboarding process, and ongoing support and training process?

Sales Hiring 93

Sales Hiring Interviewing Sales Recruiting Underperforming Technical Team 93

SaaStr

JULY 7, 2023

I remember I first started to see this with one company I invested in where some folks described it as “Gong for XYZ”. You can interview. That sounded great, and was very easy to understand. And it particularly appealed to SaaS execs because everyone knows Gong. I know great jobs are harder to find. You can talk comp.

Marketing 246

Marketing Sales Interviewing Enterprise 246

User Pilot

AUGUST 6, 2023

In this guide, we’re going to go over why the omnichannel customer experience is important and how you can build a consistent brand experience across multiple channels to keep customer satisfaction levels as high as possible! Following up on insightful customer feedback through email or interviews. Build loyalty.

Investment 80

Investment Banking Social Media Customer Lifetime Value 80

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. Most SaaS companies invest early in sales, but wait on customer success. Great at sales. Great at engineering. More here.

Sales Hiring 306

Sales Hiring Sales Recruiting Interviewing Engineering 306

SaaStr

MARCH 27, 2022

Interview at least 20 potential customers. This one took me a little while to figure out (thanks to Auren Hoffman for helping me see this clearly), but if you’re a founder, the best investment you can make is in yourself. And I put in a very large capital commitment into investing. And one you truly trust. See here.).

Scale 362

Scale Sales Hiring Venture Capital Startup 362

SaaStr

OCTOBER 30, 2021

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 275

Scale Sales Hiring Sales SMB 275

Buffer Resources

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  Systems enable creators to produce high-quality content consistently, build a strong brand identity, and grow their operations over time.

Systems Review 104

Systems Review Social Media Technical Review Scale 104

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Payment Methods 180

Payment Methods Marketplace as a Service Payment Solutions Payments 180

User Pilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening.

Development 97

Development Market Research Interviewing Trends 97

Neil Patel

MAY 31, 2021

Even though I am a marketer, I don’t believe marketing alone builds a massive company or brand. When I buy shoes I typically just go directly to Nike because I am familiar with their brand and their products. All of that helps you build a brand, which is what causes the majority of purchases. It’s estimated that there are 14.5

Marketing 145

Marketing Sales Hiring Social Media Branding 145

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Saying we were going to launch our brand and bring it to market at SaaStr… we were showing up and we were launching a new brand.

Strategy 259

Strategy Travel Branding Interviewing 259

SaaStr

FEBRUARY 8, 2021

Hard to see when your brand is coming into its own. “A customer who tested the product and did a glowing user interview… then called me back to give more feedback” — Jason Weingarten, CEO/founder Yello. Received 6 unsolicited angel investment offers from ordinary people.

CTO Hire 303

CTO Hire New CTO CTO Healthcare 303

Buffer Resources

MAY 24, 2023

I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience.

Business 86

Business Entrepreneurship Interviewing Social Media 86

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 99

SaaS Interviewing Pricing Market Research 99

Buffer Resources

APRIL 3, 2023

Dre, also known as Time of Dre , is a content creator and social media coach who specializes in helping others improve their personal branding and create income streams through their online presence. 📱 This interview was already published in our newsletter, so to get your hands on these before anyone else, subscribe here !

Social Media 87

Social Media ChatGPT Branding Interviewing 87

User Pilot

APRIL 19, 2024

Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. These discussions can provide valuable feedback on products, perceptions of your company’s brand name, or opinions on competitors. Focus groups. Product trials.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

MAY 16, 2022

Founders pour their hearts and souls into their brands — and, for the most part, they do so gladly. When I interview a first-time founder, they talk about the product. While your vendors provide a distinct and valuable service, partnerships offer the opportunity to invest in each other. Partners are not vendors.

Machine Learning 228

Machine Learning Artificial Intelligence Interviewing Strategy 228

User Pilot

NOVEMBER 30, 2023

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Interview existing customers Another good way to identify emerging market gaps is by interviewing your customers. Spotting market gaps: interview invite.

Underperforming Technical Team 95

Underperforming Technical Team Marketing Market Research Outsourced Development 95

Buffer Resources

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Here is their advice for someone looking to grow in the field.

Social Media 104

Social Media Sales Hiring Branding Technical Review 104

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

Intercom, Inc.

AUGUST 31, 2022

Every brand can be successful on social media. You want to put together some guidelines and sample scripts based on your brand voice for a myriad of different scenarios such as issuing refunds, shipping delays, or cancellations. They were actually able to quantify how fast responses drive more revenue for your brand”.

Social Media 118

Social Media Engagement Scale Branding 118

SaaStr

OCTOBER 21, 2020

We have prototypes, interview questions, etc. We spend a LOT of time building new features or products, and we’re invested. Have a brand new product launch, celebrate this new and improved product! This can give you some major blind spots to what is really going on. . Solution: Listen, and understand the customer.

Underperforming Technical Team 235

Underperforming Technical Team Interviewing Branding Investment 235

Subscription Flow

APRIL 18, 2024

Enhanced Brand Advocacy and Word-of-Mouth Marketing Likewise, happy customers are likely to spread good word of mouth for your business and, in doing so, will effectively be providing you with free marketing. What is the Customer Lifetime Value and Why Does it Matter (in the long run)?

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Is it the best way to invest the resources?

Underperforming Technical Team 89

Underperforming Technical Team Social Media Scale Interviewing 89

FastSpring

SEPTEMBER 16, 2022

Valid question, and I’m going to answer it — because the reasons (plural) we have for investing in this initiative may not be as simple as the most cynical among us assume. Companies don’t just invest in new programs to benefit random business people on the internet; they do it because it serves their own business in some way.

SaaS Payments 125

SaaS Payments Payment Solutions Merchant Services Software Review 125

User Pilot

APRIL 25, 2024

This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development. Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Sales Hacker

DECEMBER 1, 2020

The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. Now, before we get to the interview, we have sponsors and you need to hear about them.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

User Pilot

MAY 2, 2024

An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. Improve customer support quality with training materials To improve customer retention, invest in their education. But you can’t use them to reach inactive users and they often lack the depth of interviews.

Retention 88

Retention Metrics Strategy Scale 88

Buffer Resources

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing. For the most engaged, we look for ways to reward them.

Marketing 96

Marketing Benchmarks Social Media Retention 96

Intercom, Inc.

MAY 20, 2021

So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So what does she do? It’s an inspiring conversation with a genuinely inspiring woman.

Machine Learning 211

Machine Learning Artificial Intelligence Innovation Interviewing 211

User Pilot

APRIL 17, 2024

If so, you need to invest in the right customer insight tools. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. User interviews : User interviews and focus groups are not as easy to execute as surveys, but they offer detailed, qualitative feedback.

AI Search 86

AI Search Social Media Cross-platform App Design (Application) Systems Review 86

User Pilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. Choose the appropriate research method.

User Experience 99

User Experience Interviewing SaaS Underperforming Technical Team 99

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Listen to the rest of the interview here. Listen to the rest of the interview here.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118