Remove Branding Remove Interviewing Remove Investment Remove Marketplace as a Service
article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

article thumbnail

Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. This research provides essential insights into brand strength, consumer behavior, and market position, which are vital for teams focused on sales, marketing, and product development.

article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. Market development Market development, also known as market expansion, involves selling existing products or services to new markets.

article thumbnail

Best Recruiting Software

Neil Patel

No one wants to invest in tools that aren’t entirely useful to their process. If investing in a robust ATS software will save you money by making less bad hires in the long run, save you time by having instant access to large amounts of data, or let you employ less hiring managers, then the investment is well worth it.

article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.