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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

User Pilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. But how does user adoption impact your business?

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User Adoption in SaaS: Definition, Strategies, Tools, and More

User Pilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. But how does user adoption impact your business?

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. This article will answer the main questions that SaaS founders and market ers have about losing SaaS customers, in other words, user churn: What is SaaS churn definition and why lowering it matt ers?

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals. I’m David Vogelpohl.