Andreessen Horowitz

OCTOBER 19, 2023

On making a really wild (quite literally wild;) geo-engineering idea at massive scale real – specifically, bringing back lab-grown woolly mammoths, which was discussed in a 2017 feature by Andersen in The Atlantic (and also discussed in the 2020 documentary with Stewart Brand, We Are As Gods) — and is still a relevant and active topic today.

Engineering 78

Engineering Branding Scaling 78

Neil Patel

JANUARY 11, 2021

The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. To start off our search adventure, let’s look at some general search engines beyond the top three — Google, Bing , and Baidu. Looking for a search engine based on computation and metrics?

Engineering 144

Engineering Entertainment Trends Technology 144

Neil Patel

JULY 23, 2021

They’re how your titles are relayed to search engines, and they’re an important part of any SEO strategy. This is one of the few times when you need to write for both people and search engines, and that can be tricky. In short, you have to create a clickable headline that also makes search engines happy.

Engineering 144

Engineering Social Media Branding Content Marketing 144

TechEmpower SaaS

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Search engines actually use social signals from social media to rank your website. That’s crazy, right?

Branding 145

Branding Social Media Trends Engineering 145

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. By almost any measure Coca-Cola, Apple and Nike , three well-known and loved companies have crafted successful brands. What is a brand?

Branding 112

Branding Outsourcing Services Investment SaaS 112

SaaStr

FEBRUARY 1, 2024

I made many mistakes that day, but one was using my co-founder essentially as a Sales Engineer for our bigger deals. And bigger company folks often will be armed with sales engineers and solution architects in sales … that actually know the product. He was the product guy, after all. But not to do all the work for sales.

Sales Hiring 224

Sales Hiring B2B Engineering Enterprise 224

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Give the biggest customers more attention.

Scale 252

Scale Sales Hiring Banking Engineering 252

SaaStr

MARCH 8, 2024

It’s sort of a death spiral: High churn, but no burn = struggle, but the engine self-perpetuates to an extent. A brand that previously held a premium aesthetic raised a growth round in 2013 from Irving Capital (7 For All Mankind, Aeropostale, Stuart Weitzman), but ultimately wasn’t able to sustain its growth.

Churn 219

Churn Startup SaaS Payments Venture Capital 219

SaaStr

DECEMBER 26, 2023

If you have a good engine running, you’ll want 20% or more of demos converting. But sometimes, as your brand grows and you get better at marketing, you’ll attract more general passers by. Because they need to close 10-15 deals a month to eat. If they have to do more than 50 demos a month, they’ll just run out of time.

Scale 222

Scale Startup Sales Hiring SaaS 222

SaaStr

JANUARY 23, 2024

Once you cross $5m-$10m in ARR, then usually: You have a brand. At least, you have a mini-brand in your niche. And that brand generates leads organically, and fairly low-cost leads. You can lose a top salesperson or engineer, and it’s still tough. This helps a lot. Renewals make things more efficient. You have redundancy.

Scale 191

Scale Sales Recruiting Scaling Branding 191

Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. Just ask Packlane.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Plus, the information isn’t embedded inside a photo – search engine spiders can access it. Large brands and retailers already have access to such online-to-offline metrics. So far, so good.

Payment Methods 126

Payment Methods Branding Payments Merchant Services 126

Tom Tunguz

JANUARY 25, 2021

When products and services fail, customers can’t buy online or use their software, they churn, and the company suffers brand damage. Chaos engineering or resiliency engineering is the dominant way to mitigate the intricacies of modern cloud stacks. Just how effective is chaos engineering?

Software 357

Software Cloud Engineering Technology 357

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Before Asana, she served as CMO of three high-growth, venture-backed startups, building their global enterprise marketing engines during rapid growth periods.

Marketing 242

Marketing Leadership Engineering Enterprise 242

Tom Tunguz

JANUARY 23, 2020

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. A strong brand is the lagging indicator of having built trust. Engineers from CockroachDB writes about chaos engineering.

Software Review 278

Software Review Technical Review Software Marketing 278

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

VP of Engineering 204

VP of Engineering AWS AI Engineering 204

Zuora

OCTOBER 28, 2019

by Pilar Pickering, Senior Software Engineer and Sarah Shaffer, Employer Brand Marketing Intern Meet Pilar. The post Software Engineer Turned International Traveler appeared first on Zuora. Pilar joined Zuora back in […].

Software Engineering 40

Software Engineering Travel Engineering Software 40

SaaStr

SEPTEMBER 27, 2023

Later, once you have a brand, you’ll be competing with Hot Startups nipping at your heals for top VPs. Why do I need 50 engineers to do what 3 engineers use to do? From $1m in ARR, and Then Forever After: Recruiting Great VPs. This challenge never ends. It never ends. You need to learn to become great at recruiting.

Sales Recruiting 246

Sales Recruiting Sales Hiring Startup Scale 246

SaaStr

JUNE 9, 2023

Yes, once you have a brand, and inbound leads, the engine gets more established. It’s have literal, or virtual, doors shut on your face. It’s figuring out how not to be a pest — yet still be a pest. It actually doesn’t get that much easier over time, either. But then you raise the quotas, and sales is still hard.

Startup 245

Startup Engineering Branding Sales 245

Casey Accidental

JANUARY 3, 2019

The main misunderstanding is that successful martech is actually for engineers, not marketers. Martech is a Response to Engineering Constraints. A controversial opinion I have stated before is that the marketing function in technology companies is usually a response to engineering constraints.

Engineering 86

Engineering Technical Review Sales Hiring Software Review 86

SaaStr

DECEMBER 14, 2023

Strong SaaS Startups Misjudge the Market, Even They Can’t Raise Post Series A/B Growth investors need the multiple reflation in point 1 to happen to get the late-stage investing engine going again. Marketing remains forced to be myopic and short-term focused, but the market leaders lean in deep on brand, and pull ahead.

Scale 245

Scale SaaS AI Innovation 245

Incredo

JANUARY 29, 2020

SEO is an acronym for Search Engine Optimisation. It’s a form of digital marketing which requires making certain changes to your website that enable it to rank well in search engines such as Google. Therefore, increasing visibility with the two brands showing on the same page in search results.

Software Review 328

Software Review Engineering Technical Review Branding 328

Tom Tunguz

DECEMBER 14, 2023

Describing a hypothetical business case to build a $2t market cap company in the non-alcoholic beverage business, Mr. Munger steps through four basic ideas: trademark the brand, reverse engineer economics at scale, use human psychology to convince large numbers of people to drink the beverage (he discusses rewarding users, brand marketing, & establishing (..)

Education 180

Education Branding Engineering Scaling 180

SaaStr

FEBRUARY 7, 2024

Automated Outbound as a Low-CAC Growth Strategy Axelle Heems, Senior Director of Growth Operations at Gorgias, started us off by walking us through how their demand gen engine is fully automated and optimized using a multi-channel approach to reach all contacts at companies within their TAM. Let’s look at some examples.

Scale 216

Scale Sales Hiring Strategy Marketing 216

Tom Tunguz

OCTOBER 8, 2013

For most startups, a website or mobile app is the primary place to establish and reinforce a brand, a critical part of building a valuable company. But brand health tends to be a hand-wavy, amorphous concept. Mobile App Branding. Web App Branding. Who operates each one of these search engines? Experience Branding.

Branding 100

Branding Startup Mobile Engineering 100

SaaStr

OCTOBER 27, 2023

Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. But it can be distracting for engineering, product, and GTM teams. The good news at this stage is that the brand picks up at 10%. As a real brand, you’re in every deal. Is that a good approach?

Sales Hiring 234

Sales Hiring Scale Venture Capital Generative AI 234

SaaStr

MARCH 7, 2021

Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. To truly support to needs of larger enterprises, you almost need a seasoned VP of Engineering. More here.

Part-Time VPE 257

Part-Time VPE Sales Recruiting Sales Hiring Scale 257

SaaStr

OCTOBER 16, 2022

They have massive resources, after all, and tons of smart engineers. Even if they have trouble creating brand new products that thrive. If Google, Microsoft, Salesforce, or another giant puts huge effort against an acquisition, and sustains it for 5–10 years … it’s likely to make it. So we grew impressively.

Startup 252

Startup Acquisition Cloud Engineering 252

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at engineering. At least, not until you have a brand. What you need until $20m ARR at least is more qualified leads, not brand strategy. A bit more here. Find a co-founder complementary to your skills, ideally. Great at sales. More here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

FEBRUARY 12, 2021

.” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. If your three engineers spent 6 months building a hack — of course another 3 great engineers could do the same. Or move on to another project. Or something.

Engineering 280

Engineering Branding Sales Marketing 280

FastSpring

DECEMBER 8, 2023

There’s a reason why the show’s four days long — it’s impossible to see the thousands of brands in a day! And it’s not just about meeting the engineers, CEOs, and A-list artists. Our platform includes branded localized checkout, subscription management, and so much more. The post FastSpring at NAMM 2024!

Merchant Services 153

Merchant Services Payment Services Payment Solutions SaaS Payments 153

SaaStr

AUGUST 24, 2022

They can grab 5–25 or more extra engineers (unlike you, the BigCos have extra, talented engineers they literally can repurpose), use your app as a framework, and copy it. Already, you may have a mini-brand, and a stronger one than you realize. 3 reasons: * Fear, * Time , and sometimes, * Talent. Absolutely they can.

Leadership 223

Leadership Engineering Startup Branding 223

Neil Patel

FEBRUARY 3, 2023

Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. Just the mention of those search engines is a major throwback. Page speed: Faster sites tend to rank higher in search engine results pages (SERPs). I hardly do.

AI Search 144

AI Search Trends Artificial Intelligence AI 144