Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. One launch comes to mind.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

BetterCloud

APRIL 8, 2024

We hosted our first hackathon in our brand new office in beautiful Mexico City, MX! Fostering customer relationships through innovation Over the course of 2 exhilarating days, our team of engineers, product managers, and designers collaborated closely with our customers. But this was no ordinary Hackathon. The result?

Underperforming Technical Team 52

Underperforming Technical Team Innovation Development Engineering 52

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 109

B2B Technical Advisors SaaS Payments Underperforming Technical Team 109

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Acquisition 102

Acquisition Strategy Social Media Underperforming Technical Team 102

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 94

Underperforming Technical Team Marketing Market Research Outsourced Development 94

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 245

Sales Hiring Underperforming Technical Team Marketing Market Research 245

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Product Marketing 95

Product Marketing Marketing Social Media Scale 95

Audacix

MAY 11, 2023

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Scale 206

Scale Outsourcing Services Software Sales Hiring 206

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Frontegg

DECEMBER 2, 2021

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Additionally, our diversity-first team has grown to more than 30 top-notch talents (you are an incredible team of people, each and every one of you!)and

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Intercom, Inc.

MARCH 15, 2021

It’s not just that more diverse teams are more effective and more profitable ( though they are ); but, as Karen Peacock, our CEO, says , “It’s just the right thing to do.”. I wouldn’t have the career I have without incredible support and sacrifice from my wife,” says Darragh Curran, Intercom’s SVP of Engineering.

Part-Time VPE 209

Part-Time VPE Underperforming Technical Team Leadership Engineering 209

SaaStr

JULY 25, 2021

I still remember the very first time I met Dev back in 2011 and I was this engineer turn first-time founder, CEO running the business. You can have the great product and a great team, but the market of small or very niche. And then what’s your unique advantage as a company, as the team? Jyoti Bansal: Yeah.

Sales Recruiting 256

Sales Recruiting Sales Hiring Scale VP of Engineering 256

Full Session

JANUARY 5, 2023

Many website visitors will evaluate the quality of your business, product, service, and brand within a few seconds. Your brand should develop a customer-centric marketing strategy to provide an optimal user experience to your website visitors. In addition, you can enhance the credibility and trustworthiness of your brand.

Underperforming Technical Team 52

Underperforming Technical Team Social Media Software Review Technical Review 52

Casey Accidental

JANUARY 2, 2018

I receive a lot of questions about growth teams. Is this marketing being re-branded? Who does this team report to? When do I start a growth team for my business? So, I though product teams were in charge of creating a product people loved, and marketing teams were in charge of getting people to try the product.

Underperforming Technical Team 111

Underperforming Technical Team Scale Retention Engineering 111

Casey Accidental

MAY 27, 2021

Every engineer, designer and product manager on the team should be involved in defining the problem and the solution. What this means though is that initial releases will never have everything teams want. Product development projects always have very high opportunity cost. Every key result should be outcome based.

Underperforming Technical Team 145

Underperforming Technical Team Payment Solutions Payment Services Payments 145

SaaStr

OCTOBER 30, 2021

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. When I first joined the Gorgias team, there were two founders, two engineers, and myself as the first non-technical hire. That was the birth of what we now call the Growth Machine! Are the leads not qualified?

Scale 274

Scale Sales Hiring Sales SMB 274

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 88

Strategy Underperforming Technical Team User Experience SaaS 88

Valuize Consulting

JUNE 10, 2020

Perhaps it was fueled by all of the strategic expertise, funding and time required to develop a category-leading customer success strategy—one that transforms your company’s revenue retention and expansion metrics. Lean customer success provides a methodology to engineer these primary and secondary processes to be integrated end to end.

Customer Success 40

Customer Success Engineering Scale Technical Review 40

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. To be clear, every company accumulates a certain amount of tech debt over time. Measuring tech debt.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

OPEXEngine

AUGUST 31, 2021

And while the concept has been around for years, for most of that time, tech debt was primarily the concern of product and engineering teams. They’re also increasingly holding their teams accountable to manage it appropriately. To be clear, every company accumulates a certain amount of tech debt over time. Measuring tech debt.

Technical Review 52

Technical Review Underperforming Technical Team Software Review Scale 52

Sales Hacker

AUGUST 7, 2019

If an email even remotely resembles bad outreach emails, it gets deleted. Their prospecting emails can’t just say “use Slack to communicate with your team.” And engineering: Source: Slack Engineering Page. Which lead conversion approach would you prefer if you were an engineering professional? No questions asked.

Scale 73

Scale Underperforming Technical Team Sales Hiring Healthcare 73

Neil Patel

SEPTEMBER 26, 2020

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). They will also ensure that your images are optimized with appropriate names and alt attributes for the search engine. 2) Design Optimization.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

SaaStr

JUNE 7, 2021

If you don’t have tickets, lock in Early Bird pricing today and bring your team! When you get that thing where you’re a rational person and you think it will be great and 99 out of 100 people think it’s bad, that’s when you have opportunity. I was a software developer, a product person. Get tickets here.

Sales Hiring 337

Sales Hiring Underperforming Technical Team SaaS Headcount 337

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Its goal is to build mutually beneficial relationships with everyone interacting with the brand. That's not entirely true. User persona template.

User Experience 87

User Experience Underperforming Technical Team Customer Lifetime Value Retention 87

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. It was maybe like a 4 or 5 person team.

Payment Solutions 115

Payment Solutions Payment Methods Payment Services Payments 115

OpenView Labs

JUNE 26, 2019

I find myself answering a similar set of questions about how to build a developer community the right way on a daily basis, so I hope this article is helpful to those looking building a community around their product, project or company. Building a successful developer community is not an easy task. Community is a powerful thing.

Underperforming Technical Team 40

Underperforming Technical Team Development Social Media Engagement 40

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast. Great author.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. Brand content. Here are a few examples. What are your current benchmarks?

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Andreessen Horowitz

DECEMBER 5, 2023

But along the way we found that the tool that we’d built was really interesting to a lot of other developers. So, myself and my co founder, we were kind of software developers, like kind of engineers by background. H ow did you guys think about the API that you wanted to launch with for other developers to build on?

Sales Hiring 94

Sales Hiring Sales Recruiting Banking Outsourced Development 94

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 85

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 85

Intercom, Inc.

OCTOBER 5, 2022

Each person on your team has different needs, responds to feedback in different ways and evolves in different trajectories – and management should always reflect that. Even when you reach the perfect team dynamic – a new hire or budget cut can easily throw things off balance. What does good, actionable feedback look like?

Leadership 118

Leadership Part-Time VPE Management Underperforming Technical Team 118

FastSpring

JANUARY 26, 2024

But the support team are responsible for first response times, for things like NPS, whereas what we’re responsible for is, ultimately, outcomes.” Product teams can better improve and develop products when customer success has helped identify what customers need. I had poison ivy really bad.

Customer Success 144

Customer Success VP of Engineering Payments Payment Methods 144