SaaStr

NOVEMBER 3, 2023

Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. ” Public Fintech #2: “Our sales team walked away with over 100 qualified leads. Just great for branding, awareness, and ICP.” It’s pretty strong. Sponsor SaaStr Annual and Europa 2024 !

Scale 213

Scale Payments Payment Services Payment Solutions 213

SaaStr

OCTOBER 26, 2022

Grammarly launched during the age of cloud computing, big data, and natural language processing algorithms. This created an opening for the brand to introduce its communication system. This will help you develop a more aligned product with the messaging, marketing, and sales to unlock product-led growth (PLG). Key Takeaways .

Enterprise 172

Enterprise Scale Sales Communication 172

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

SaaStr

AUGUST 31, 2023

Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. How Sales Can Use PLG to Accelerate Customer Acquisition and Expansion with Abhyuday “Uday” Chakravarthi, Founder & CEO of Clinch, Ex-Head of Product, Growth at Atlassian We have 100s more smaller sessions like this at Annual!

Venture Capital 208

Venture Capital Acquisition AI Innovation 208

SaaStr

APRIL 10, 2023

It wasn’t a sales call. Yes, sales reps will tell you they close the most deals of the year at Dreamforce. Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. It was an in-person, fuel up the jet, arse-kissing call.

Airlines 233

Airlines Cloud Market Research Customer Success 233

Sales Hacker

DECEMBER 7, 2021

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson , Chief of Staff at Tray.io , a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Clouded Judgement

APRIL 4, 2024

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. We built Rubrik Security Cloud, or RSC, with Zero Trust design principles to secure data across enterprise, cloud, and software-as-a-service, or SaaS, applications.

Benchmarks 117

Benchmarks Data Cybersecurity Cloud 117

SaaStr

JANUARY 11, 2024

Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. They eventually gave way to, at the time, no-name brands like Google, Amazon, and Salesforce.com.

Technical Review 265

Technical Review Scale Management Sales Hiring 265

SaaStr

DECEMBER 11, 2020

And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel. These include product offering, scalable fulfilment, revenue operations, sales and marketing enablement, partner ecosystem and team culture.

Scale 276

Scale Scaling Marketplace as a Service Cloud 276

SaaStr

FEBRUARY 22, 2024

I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. Pouring money into go-to-market will not solve for product market fit. What’s your pulse check on the venture markets right now, today?

Innovation 233

Innovation Wireless Acquisition Technology 233

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Is Rebranding Okay When You Have Brand Equity? Navan used to be TripActions.

Payment Solutions 210

Payment Solutions Payments Travel Scale 210

SaaStr

JULY 29, 2021

SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power from their over 100 integrations that exist within their App Directory. SaaStr is the world’s largest community of SaaS executives, founders and entrepreneurs.

Scale 243

Scale Cloud Government B2B 243

SaaStr

JUNE 2, 2023

The company helps enterprises internationally with contextual and actionable insights to secure their cloud infrastructure. Employees are the brand Every employee at your organization is the brand. How they conduct themselves, engage, market the brand, and set a tone, reflect on the brand.

Sales Recruiting 206

Sales Recruiting Sales Hiring Scale Branding 206

SaaStr

JUNE 2, 2021

Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. This is where the cloud meets. Announcer: Up today, the secrets to doing freemium and sales-driven sales at the same time with Mixmax CEO, Olof Mathé. Olof Mathé: Hi, everyone.

Sales 242

Sales Pricing Enterprise Outsourced Development 242

SaaStr

FEBRUARY 20, 2023

With 100+ public Cloud companies, it’s now a bit clearer that at least after a certain point in time, SaaS vendors have a lot of stability. So enterprises manage SaaS vendor risk by (i) limiting use cases for innovative, early-stage start-ups and (ii) betting on the #1 brand in a space where practical. And large companies know that.

Innovation 290

Innovation Churn Cloud Branding 290

SaaStr

MARCH 2, 2023

Jiminny is the conversation intelligence platform that records, transcribes and analyzes sales calls to help teams coach at scale, win more deals and smash targets. Ramp up quality engagement, stop guessing what works and own your NRR. Ready to start boosting revenue? Zendesk products are built with love to be loved.

Scale 204

Scale Technical Review Software Review Machine Learning 204

SaaStr

JULY 24, 2023

Some SaaS and Cloud leaders have seen big impacts from the post-2020 hangover, but others keep accelerating. That’s about as good as it gets in SaaS and Cloud! Are we near or past the lows in SaaS and Cloud buying patterns? Some people want to move to a PLG model because they think it’s cheaper than Enterprise sales.

Revenue 186

Revenue Scale Sales Hiring Cloud 186

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. We restructured all of our messaging around our Content Cloud to create a simplified go-to-market message that says what it does, and does what it says. At Box, we’ve found a lot of success in getting customers to adopt new features within Content Cloud.

Scale 252

Scale Scaling Sales Hiring Software Review 252

SaaStr

JUNE 29, 2023

Sales & Marketing vs. Research & Development: Companies realize they’ve previously spent too much on sales and marketing and may want to shift the focus to research and development. However, it’s not as simple as moving the money; since budgets are getting bigger, sales teams must support those budgets.

VP of Engineering 231

VP of Engineering Trends Cybersecurity Sales Hiring 231

SaaStr

JUNE 15, 2020

In customer success and sales, that will still likely mean being closer to a customer geography. Brands matter more. But your brand can. Brand matters more than ever. The Cloud leaders are growing faster than ever. Salaries and comp may flatten, especially in sales and customer success. We will see.

Sales Hiring 342

Sales Hiring Enterprise Branding Cloud 342

SaaStr

NOVEMBER 7, 2021

7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales. Top Videos This Week: #1 “State of the Cloud 2021 with Bessemer Venture Partners” Folks just keep watching this one from 2021 Annual! . #4 (Yes, That’s a Wide Range). 5 Interesting Learnings from Expensify at $140,000,000 in ARR.

Scale 210

Scale Cloud Startup Scaling 210

SaaStr

DECEMBER 26, 2022

As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift. The rise of third-party buying . Not anymore. Ease of use .

Software Review 187

Software Review Software Azure Cloud 187

SaaStr

MARCH 15, 2024

Vimeo is turning 20, which not many internet brands have achieved. How Does Vimeo Handle Long-Tail PLG vs. a Very Sales-Led Motion? One of the great things about Vimeo is there aren’t a lot of companies that have this kind of brand recognition and internet traffic. What’s It Like Running a Company Like Vimeo Today?

AI Search 216

AI Search SaaS Advertising Sales Hiring 216

SaaStr

NOVEMBER 28, 2021

” Nearly a decade and 500 episodes of the podcast later, we invited back our original SaaStr podcast host, Harry Stebbings of 20VC for a catch-up chat with Jason to discuss the world of venture today and how to scale a successful SaaS sales team from the bottom up. You never get to spend less time in sales as a SaaS CEO.

Scale 177

Scale Sales Hiring Sales Recruiting Scaling 177

SaaStr

APRIL 5, 2023

All in the Cloud! LivePerson’s low NRR is unusual for enterprise sales. #4. The LivePerson of today isn’t the early grab-and-go SaaS app I used back in the day, but I still have some positive emotional attachment to the brand from then. And the second was LivePerson, to handle chat and support.

Scale 235

Scale AI Scaling Enterprise 235

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. Power of the Cloud. Atlassian Cloud Platform is a platform that all Atlassian products rely on. Another noteworthy point about the Atlassian Cloud Platform is its extensibility.

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

SaaStr

NOVEMBER 23, 2022

Early Bird tickets for all of them are on sale now as incredibly cheap prices (50% below cost) so pick up tickets for you and your team now! But London clearly will be even larger and more dynamic, as the hub of SaaS and Cloud in Europe. Next year will be by far our biggest and best ever for IRL SaaStr events. We’ll have.

Scale 234

Scale Cloud Scaling Pricing 234

SaaStr

AUGUST 22, 2021

“How to Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales” Square is a $120B market cap giant now serving businesses tiny, small, medium and even a few large. Square’s Global Head of Sales shares lessons on how to make them all successful at the same time: #2.

Scale 269

Scale Cloud Enterprise Startup 269

SaaStr

JANUARY 13, 2021

With for the most part, a relatively small sales team (although a large channel since the early days, providing a lot of those functions externally). SEO and brand continue to work at scale. SEO and brand continue to work at scale. A vivid reminder that investment in content and brand pay dividends … forever.

VP of Engineering 251

VP of Engineering Scale Enterprise Branding 251

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations.

Scale 207

Scale Sales Hiring Cybersecurity Underperforming Technical Team 207

Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

SaaStr

JANUARY 21, 2020

By Avanish Sahai, Google Cloud VP of ISV & Application Partners. For several years, I was also the leader of the Salesforce AppExchange, the first “born in the cloud” ISV and technology partner ecosystem, and saw many companies in their journey from inception to exit. Myth #1 – Enterprises prefer well-known brands.

Enterprise 198

Enterprise SaaS Cloud Scale 198

SaaStr

SEPTEMBER 29, 2023

We’re so many years into the Cloud, and here we are at hundreds of billions in annual Cloud spend and growing at 6x over eight years. Will you have an overlay team that only sells the new product, or will you enable your entire sales force? This question exists whether you have 2, 12, or 50 sales reps.

Scale 222

Scale Scaling Startup Sales Hiring 222

SaaStr

DECEMBER 1, 2022

Every day, billions of people around the world connect with their favorite brands to shop online, play the latest video games, log into mobile banking apps, learn remotely, share videos with friends, and so much more. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors.

Merchant Services 228

Merchant Services Payment Solutions SaaS Payments Payments 228

SaaStr

DECEMBER 18, 2020

It wasn’t the most feature-rich vendor in the early days, but (1) it was the more secure, and never went down — a huge deal if you are managing log-ins and are a security vendor, and (2) the used a large, aggressive enterprise sales force to penetrate larger accounts. You scale with your brand. But they trust the brand.

Part-Time VPE 167

Part-Time VPE Sales Hiring Scale Cloud 167

SaaStr

NOVEMBER 19, 2021

In today’s post, we present The Cutting Edge , where the best sales leaders in SaaS share cutting – edge tactics and strategies. We made a bet 16 years ago that all software was going to move to the cloud. But at the end of the day, for me personally, I am a lifelong student in the profession of sales.

Sales 222

Sales Business Leadership Entertainment 222

SaaStr

AUGUST 9, 2019

Ep 255: Vikas Bhambri is SVP Sales and Customer Experience @ Kustomer, the startup providing Real-time, actionable views of customers with continuous omnichannel conversations and intelligence that automates repetitive, manual tasks. What is the right way for startup founders to address sales rep onboarding? Vikas Bhambri: Yeah.

SaaS Payments 132

SaaS Payments Cloud Technical Review Scale 132