User Pilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
Predictable Revenue
MARCH 11, 2021
Chad cuts through the outdated, theory-based “fluff”, and gets down to the nitty-gritty with a raw perspective to look at where there may be opportunities to drive predictable revenue growth through sales optimization.
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SaaStr
MARCH 2, 2023
Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.
The Moz Blog
JANUARY 9, 2024
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Neil Patel
JANUARY 14, 2021
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? No matter how compelling the brand seems to be. Not all, but most. Don’t just hire one.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. But if you have to beg a customer to give a review or referral, you're doing it wrong.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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