User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. In the SaaS world, friction is the enemy of the customer.

Product Marketing 265

Product Marketing Marketing B2C Strategy 265

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. Phil, meanwhile, has his own take: Sales and marketing alignment. Have your marketing and head of sales collaborate on their sales arc. New product-led techniques that drive high-growth.

Sales Hiring 208

Sales Hiring Sales SaaS B2C 208

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

User Pilot

MAY 23, 2023

In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. Using AI and machine learning within your SaaS can bring huge benefits. There are a huge number of examples to draw from across the SaaS world. AI can greatly improve the customer experience.

Artificial Intelligence 98

Artificial Intelligence AI SaaS Payments Payment Solutions 98

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

User Pilot

JANUARY 31, 2023

In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Lifetime Value 98

Customer Lifetime Value Sales Funnel Onboarding Acquisition 98

User Pilot

MAY 17, 2023

A/B testing , usability testing , or session replay analysis are examples of techniques you can use. Apart from the product itself, it’s shaped by factors like marketing, ease of purchase, or the quality of customer support. Loom contextual message promoting a new feature Loom is a well-known video messaging platform.

Customer Lifetime Value 98

Customer Lifetime Value User Experience Onboarding Scale 98

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Point Nine Land

MAY 6, 2019

From online surveys at Typeform in Barcelona in 2012, client-facing documents at Qwilr in Australia in 2016, and collaboration videos at Loom in the US in 2017 to more recent communication videos with Playplay in Paris, we’re big fans of these products (and companies). grow exponentially) while not spending more on acquiring customers.

SaaS 73

SaaS Scale Acquisition PayPal 73

Upscope

MAY 7, 2021

This "Live" SaaS resource list is being built as we develop, launch and grow a new product. What's unique about this SaaS resource list? We'll do a Q&A for each resource, explain what we tried and learned and the specific techniques we're using to develop the new product. Content marketing and SEO Time taken.

Construction 52

Construction SaaS Sales Hiring Onboarding 52

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Teamgate

JANUARY 23, 2020

Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? Mind you, acquiring new customers is one of the most challenging things that you should do when you are in SaaS. Nonetheless, acquiring sales is one of the most rewarding things about SaaS.

Social Media 105

Social Media SaaS Marketing Sales 105

Chart Mogul

JANUARY 16, 2020

They’re wise to your marketing and advertising techniques. Learn more: A Guide to SaaS Customer Onboarding. Marketers use personalization to deliver better customer experiences (88%) , increase loyalty (59%) and generate ROI (50%). There’s a much longer purchase cycle for B2B and SaaS buyers.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

User Pilot

FEBRUARY 28, 2023

In this article, we’re going to unpack the techniques, examples, and tools you need to create effective feedback forms within your own SaaS. Userpilot enables you to add multiple sections, include images and engaging videos, boost engagement with emojis, drive action with CTA buttons, and more. Let’s dive in!

Marketplace as a Service 98

Marketplace as a Service Churn Onboarding Engagement 98

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Facebook Messenger bots are a growing part of the marketing scene.

Underperforming Technical Team 143

Underperforming Technical Team AI Search Sales Hiring AI 143

Baremetrics

SEPTEMBER 3, 2021

SEO techniques to increase the effectiveness of your funnel 1. SEO techniques to increase the effectiveness of your funnel Before plotting out our course, let’s first remember the cardinal rule of any promotion as defined by the marketing guru Simon Sinek. So what exactly does that entail? Table of Contents.

Strategy 113

Strategy Technical Review Software Review Sales Hiring 113

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What does your go-to-market strategy look like?

Acquisition 59

Acquisition Scale Strategy Software Review 59

CustomerSuccessBox

APRIL 19, 2022

In this hyper-competitive SaaS world, businesses that have enhanced customer experience make it to the top 10% of the SaaS businesses that are able to achieve 125%+ MRR(Monthly Retention Rate). From marketing to customer support to even customer success. Why is it important to have Customer Journey Analytics?

Scale 52

Scale Metrics Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

DECEMBER 4, 2019

And a surprisingly potent technique that’ll boost your memory. We know memory isn’t subscription-specific (unless you’re talking apps like Headspace or the Mindfulness App) but it affects every person out there listening, and the technique we’re eyeing appears to help everyone from students to Alzheimer’s patients. And it’s simple.

Subscription 40

Subscription Payment Features Education Advertising 40

User Pilot

OCTOBER 2, 2019

You’ll be able to take some of the techniques used in these interactive guides and walkthroughs, and use them in your own onboarding. The same can be said for your SaaS product. A lot of SaaS companies opt for product tours simply because they’re easier. You can watch the video, and then you can click “Complete”.

Onboarding 99

Onboarding Engagement Startup SaaS 99

Chart Mogul

JANUARY 16, 2020

They’re wise to your marketing and advertising techniques. Learn more: A Guide to SaaS Customer Onboarding. Marketers use personalization to deliver better customer experiences (88%) , increase loyalty (59%) and generate ROI (50%). There’s a much longer purchase cycle for B2B and SaaS buyers.

Social Media 52

Social Media Software Review Sales Customer Lifetime Value 52

User Pilot

NOVEMBER 13, 2019

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Product adoption is crucial to the success of any SaaS product. Everyone in the SaaS world has heard about product-led growth (PLG). PLG is what every SaaS company is currently aiming for. Nailing your Aha!

Customer Lifetime Value 69

Customer Lifetime Value SaaS Onboarding Customer Success 69

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster.

Strategy 225

Strategy Scale Systems Review Technical Review 225

GetUplift

SEPTEMBER 27, 2021

Markin Blog, 2020 ). Markin Blog, 2020 ). . Markin Blog, 2020 )). Surprisingly, although new visitors generate the most site visits and have the majority of the marketing budgets, on average they only generate 41% of a site’s revenue. Using Email Marketing As A Customer Retention Strategy. Invesp 2020 ).

Retention 89

Retention Strategy Sales Social Media 89

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. This is the best of times in SaaS, right? We wrote a book together. Aaron : Yeah. Maria : Yeah.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Intercom, Inc.

JUNE 21, 2018

Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community. In his opinion, the hiring process is a preview of their sales technique. I was sharing what we were doing on my blog at the time. Do they back channel?

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. We’re not promoting sleazy marketing here.). Contact Fields.

Marketing 52

Marketing Social Media B2B Onboarding 52

OpenView Labs

JUNE 3, 2019

The vast majority of SaaS companies are missing out an important growth opportunity. Recent research found that one of the things the top 10% of SaaS companies have in common with each other is a retention rate that’s 20% higher than the median. Done right, the onboarding experience is a gold mine of opportunity.

Onboarding 40

Onboarding Retention Engineering Education 40

SmartKarrot

FEBRUARY 16, 2022

Software as a service or SaaS has been growing as a leading software distribution model. The world of SaaS has simplified software creation and distribution making access easier than before. Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. Aaron Levie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

ProfitWell

SEPTEMBER 30, 2019

Revenue optimization is a combination of pricing, demand, and marketing strategies used to maximize revenue growth. Your pricing decisions need to be informed by factors more substantial than market clichés. Example market segments include the following: Age. What is revenue optimization? Occupation. Geographical location.

Revenue 40

Revenue Pricing Outsourcing Services Merchant Services 40

SmartKarrot

JUNE 24, 2021

This can be CS blog communities, CS meetups groups, CS Slack teams, Forums and others. Gain Grow Retain is an open, free community for customer success leaders of B2B SaaS organizations. You will also access resources like eBooks, cheat sheets, account behavior formula, blogs, and more that will help you collaborate and learn.

Customer Success 17

Customer Success Outsourced Development Scale Leadership 17

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12