SaaStr

JANUARY 5, 2024

Getting Outbound off the Ground in the Early Days Whatever stage your company is in, you can map wherever you are to outbound and use this article to either create, scale up or improve your outbound SaaS sales. If they’re driving the conversation in such a junior role, you can have a lot of faith that they can do that on the phone.

Sales Hiring 270

Sales Hiring Sales Recruiting Scale Outbound Sales Team 270

SaaStr

NOVEMBER 25, 2023

The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. If you think about the customer acquisition funnel, you have the top, middle, and bottom. There is likely a constraint to growing faster that’s often misdiagnosed as the middle or bottom of the funnel.

Sales Hiring 217

Sales Hiring Underperforming Technical Team Revenue Sales 217

SaaStr

NOVEMBER 8, 2021

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. Not that bad – 4% of the top of your funnel become active users. of the top of the funnel become paid users!

Scale 322

Scale Cloud Forecasting Pricing 322

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Social Media 86

Social Media Sales Funnel Acquisition Retention 86

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects.

SaaS Payments 86

SaaS Payments Payment Services Payment Methods Payment Solutions 86

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) Best article to read: RevOps is taking over how B2B SaaS companies look at sales. You can also kick off any conversation by signing up as a member of the community and starting a discussion or adding your answer to an existing discussion. Sales Hacker.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. Soon the composition of the funnel began to change.

Scale 245

Scale Sales Hiring Scaling Revenue 245

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from.

Scale 282

Scale Sales Hiring Sales Marketing 282

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Go through each stage of the funnel and map out the touchpoints that are involved in them.

B2B 100

B2B Development Team Review Software Review Marketing 100

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 210

Payment Methods Acquisition Scale Payments 210

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? Let’s start!

Underperforming Technical Team 92

Underperforming Technical Team User Experience Customer Lifetime Value Retention 92

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. The Impact Of The Second Product Can Be Surprising The way Lattice saw things happen in the funnel was surprising because the impact of the second product wasn’t always what they expected. There were better conversion rates once in the funnel.

Scale 251

Scale Scaling Startup Sales Hiring 251

SaaStr

MAY 23, 2023

It really is how you go find the right people, how you get that message out there, and start those conversations to get them to understand your product and buy your product.” Join 12,500 Cloud and SaaS Founders, VCs, and Execs at SaaStr Annual for three full days of workshops, sessions, and networking — all to help you scale faster.

Scale 226

Scale Marketing Social Media Advertising 226

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. With ClickFunnels, businesses can easily create and improve sales funnels thanks to its cutting-edge cloud-based software solution.

Payment Services 82

Payment Services Payments Payment Methods Merchant Services 82

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Just like texting but for businesses.” or “ Conversational marketing is the process of having real-time on-on-one conversations in order to capture, qualify, and connect your best lead. ”.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Secret 1: A Self-Serve Product is Non-Negotiable For SMBs. It’s the Glue Holding Your Company Together.

SMB 205

SMB Sales Hiring Scale B2C 205

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

SaaS 81

SaaS User Experience Onboarding Sales Funnel 81

SaaStr

JANUARY 3, 2023

B2B buyer cycles continue to evolve, and more and more SaaS companies will embrace RevOps to drive profitability. How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience.

Enterprise 242

Enterprise Sales Sales Funnel Compensation 242

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 95

Software Review Outsourcing Services SaaS Sales Hiring 95

SaaStr

JANUARY 20, 2022

ClientSuccess is revolutionizing the way SaaS companies manage, retain, and grow their existing customer base. We help SaaS companies proactively manage customer relationships, measure customer health, minimize churn and maximize revenue. With Quolum’s SaaS Card you only pay for SaaS that you use. to unlock growth.

DevOps as a Service 226

DevOps as a Service AI Search Cloud compliance 226

SaaStr

JANUARY 15, 2021

In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. Let’s assume you are trying to segment leads for a SaaS business in the sales productivity space. Blog post brought to you by Outgrow.co. 1) Not Qualifying and Segmenting Leads.

Software Review 202

Software Review Market Segmentation Engagement Sales 202

User Pilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Acquisition 76

Acquisition Benchmarks Customer Lifetime Value B2B 76

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Once a lead converts, their name, email, or other details are collected.

Data 92

Data SaaS Sales Funnel Acquisition 92

SaaStr

MAY 25, 2020

“In SaaS, there’s an easy TOP to this list: Transparent pricing and the ability to sign up paying monthly with no commitmen t. Good discovery conversations will help you identify the prospect’s problems and buying process. Let’s make it as easy as we can for our prospects to start a conversation with us, immediately.

Sales Hiring 341

Sales Hiring Sales Outsourced Development Technical Review 341

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Every step of the customer acquisition funnel must be measured and studied. You can instrument this entire funnel to iterate and discover what ultimately works. As marketers, what we do impacts the entire funnel.

Outsourcing Services 220

Outsourcing Services Scale Outsourced Development Marketing 220

SaaStr

DECEMBER 2, 2021

23 SaaStr 179: What It Means To Be An ARR First SaaS Company, The Most Commonly Misunderstood SaaS Metrics & Why Renewals Does Not Mean Happy Customers with Dave Kellogg, CEO @ Host Analytics. #22

Scale 262

Scale Benchmarks Enterprise Leadership 262

SaaStr

MARCH 13, 2023

To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. Few SaaS brands have been able to hone in on this the way Scratchpad and OpenPhone have. These experiences don’t just happen when customers unlock your product’s value without jumping through several hoops.

Growth Hacking 228

Growth Hacking Social Media SaaS Business 228

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. It can be difficult to know what KPI’s you should track for SaaS growth.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

SaaStr

FEBRUARY 22, 2023

I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional top-down sense. Yes, many of the big winners in SaaS entered already large markets, from CRM (Salesforce) to ERP (Workday) to Collaboration (Workday, Asana). How will your conversion funnel work?

Scale 224

Scale Sales Hiring Venture Capital AWS 224

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. Find out potential friction by analyzing the customer journey stages with funnel analysis.

Metrics 90

Metrics Customer Lifetime Value Benchmarks Churn 90

SaaStr

NOVEMBER 22, 2021

I will try to weave this into why people think about buying enterprise SaaS software based on things they see on this app. There are about 20,000 active SaaS companies today, startups, pre IPO. Then you see either about 1000 public companies that are SaaS companies that are about $150 million in ARR. The gauntlet is thrown.

B2C 292

B2C Scale Consulting Software Review 292

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

SaaS Payments 83

SaaS Payments Payment Methods Strategy Payment Solutions 83

SaaStr

JANUARY 7, 2022

If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. Often, product-oriented founders think they’ve created a technology business that seeks distribution when in reality they’ve founded a distribution business that makes technology. #2 Marketing is All About Funnels.

Sales Hiring 244

Sales Hiring Underperforming Technical Team Marketing Market Research 244

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 84

SaaS Payments Management Customer Lifetime Value SaaS 84

User Pilot

FEBRUARY 20, 2023

The funnels feature is available in both of the tools and enables you to see how your users progress across different stages of the user journey. Funnels are not available in Userpilot yet, but Goal tracking serves the same purpose. Pendo Funnels. Each column stands for one step in the funnel. It looks like this.

Software Review 97

Software Review Systems Review Underperforming Technical Team Mobile 97

SaaStr

AUGUST 6, 2021

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. In the SaaS world, friction is the enemy of the customer. Enabling high value actions in the funnel. Funnel metrics drive high value actions.

Product Marketing 269

Product Marketing Marketing B2C Strategy 269

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. We really anchor on these metrics where we can drive conversion rates higher, where we can drive average deal size higher. Others may seek to corner the SMB market. So they decided to elevate the qualifications.

Startup 224

Startup Scale SMB Venture Capital 224