SaaStr

AUGUST 5, 2023

There’s a product I do want to buy, but I don’t have time now. Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. More on that here: Webinars Almost Always Work. Updated) The weekly webinar is great, and do that.

Outsourcing Services 220

Outsourcing Services Strategy Marketing Content Marketing 220

SaaStr

MAY 7, 2020

Webinars almost always work. Corporate blogs almost always work. More on how here: Webinars Almost Always Work. Corporate Blogs Always Work. Because they want to learn about you and your product. But only if you help them get better at your product, for real. That can be your entire podcast or blog series.

Content Marketing 230

Content Marketing Investment Metrics Marketing 230

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

SaaStr

FEBRUARY 1, 2021

One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. But I’d challenge that thinking with one simple rule: if even 2 qualified prospects and/or 2 existing customers come to a webinar, that’s great. The post Webinars Almost Always Work appeared first on SaaStr.

Branding 324

Branding Marketing Sales SaaS 324

Totango

APRIL 9, 2024

This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time. Madelyn shared how Aircall is leveraging digital customer success to garner deeper product insights.

Scale 108

Scale Sales Compensation Customer Success 108

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products. It keeps the product fresh and users engaged.

Retention 90

Retention Metrics Strategy Scale 90

SaaStr

JUNE 10, 2020

Webinars and similar. Webinars are an underrated asset. Do a weekly webinar on something. Are you sending them thoughtful content every week or two designed to help them get more out of the product? Podcasts, blogs and video conten t. You’ve probably set up automated campaigns to your pipeline now.

Marketing 272

Marketing Retention Customer Success Content Marketing 272

Kellblog

MARCH 18, 2024

Just a quick post to highlight a Balderton Capital webinar I’m doing this week on Wednesday, March 20th at 8:00 AM Pacific, 3:00 PM UK, and 4:00 PM CET. If you get stuck, ping me on LinkedIn , Twitter , or leave a blog comment here. The registration link is here.

Marketing 82

Marketing Finance AI B2B 82

Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 80

B2B Subscription Payment Features Scale 80

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. 11 th Fastest Growing of G2 Products.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

DECEMBER 10, 2023

As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong.

Leadership 324

Leadership B2B Branding Revenue 324

Nimble - Sales

MARCH 9, 2023

Look no further than this webinar to learn how to “Grow Your Microsoft Reseller Practice in 2023 and Beyond with Nimble CRM”, hosted by Nimble CEO Jon Ferrara and Nikhil Fernades! Are you a Microsoft reseller looking to up your practice and differentiate yourself from other resellers?

Management 98

Management Business 98

SaaStr

APRIL 26, 2023

The Takeaway — Great customer knowledge is just as important as great product knowledge. Spend as much time getting to know customers as you do getting to know your product. Productivity is only productivity when focused on the right things,” she says. Only 61% of a product is actually used across all tech.

Scale 229

Scale Strategy Marketing Education 229

Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. ” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory. And where should you start?

Strategy 118

Strategy Retention Churn Acquisition 118

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? Create onboarding checklists for each customer segment to guide them through your product and help them achieve immediate success. This is exactly what Notion does to make its product easier to use for new sign-ups. to help solve customer issues.

Scale 93

Scale Customer Success Scaling SaaS 93

SaaStr

OCTOBER 6, 2022

The products were architected a certain way well over a decade ago, and while they’ve added a ton of features, their core UX has only changed so much. I can see all the rough edges on both products. All of the rough edges — they all stick out to me, on both products. Do a Weekly New Customer Webinar.

Outsourcing Services 268

Outsourcing Services Acquisition Engineering Investment 268

User Pilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Acquisition 104

Acquisition Strategy Social Media Underperforming Technical Team 104

User Pilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product. Then, you’ve come to the right place!

AI Search 96

AI Search Software Review SaaS AI 96

SaaStr

JANUARY 9, 2024

I see way, way too many new VPs of Sales just focus on hiring and process, and never truly learn to sell the product themselves. Host the first customer webinars. A new VP of Marketing has to do demand gen themselves at first. Send all the campaigns for the first 60 days. Write copy and content themselves.

Sales Hiring 267

Sales Hiring Interviewing Startup Customer Success 267

SaaStr

DECEMBER 31, 2020

After all, no one on that list opted in to hear about your product. If you do a joint webinar together with another vendor in a space, this is a great way to develop at least a handful of leads that are on-point for your product. Ask your users and customers who else could benefit from your product. Ask your customers.

Underperforming Technical Team 176

Underperforming Technical Team Content Marketing Innovation Investment 176

Intercom, Inc.

APRIL 30, 2020

We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events. Our New in Intercom webinars also regularly highlight partner apps. Our New in Intercom webinars highlight partner apps.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

SaaStr

AUGUST 20, 2020

And perhaps it was, just one full of a ton of B2B product commercials (at least for me). A few quick learnings: It’s fine to link to blog posts, etc. Overhype your webinar or product feature on Twitter, and folks will unfollow you. But folks seem to be totally fine with promoting your own product on LinkedIn.

Communication 231

Communication B2B Engagement Branding 231

SaaStr

MARCH 30, 2024

It’s very much built for product and engineering teams, but because we interact with both regularly (both internally as well as as an audience), it makes sense for us. We use Livestorm for webinars (which we’ve recently started streaming to social simultaneously), and Slingshot to warehouse and send out swag.

Marketing 223

Marketing ChatGPT Mobile Onboarding 223

SaaStr

JULY 3, 2023

So if you can hire a VP of Demand Gen today and they can bring in even just $200k in additional revenue in the next 12 months from improving the funnel, BDR management, demand gen campaigns, webinars, events, whatever … hire them today! Just breaking even is great to start. What I see today … is the opposite.

Sales Hiring 241

Sales Hiring Marketing SaaS Engineering 241

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 91

Product Marketing Management Marketing Customer Lifetime Value 91

Neil Patel

NOVEMBER 19, 2021

Examples of actions you might want your visitors to take include: signing up for a newsletter downloading a free product demo scheduling a call subscribing to a newsletter using a discount code. UGC can be anything, such as: product reviews videos images or graphics audio articles or posts. Host a Training Webinar.

Social Media 141

Social Media B2C Software Review Merchant Services 141

Neil Patel

AUGUST 11, 2021

Host a Webinar. Free webinars introduce your brand and product to a wider audience. Webinars take time. You’ve got to brainstorm topics, plan the webinar , and spread the word. Be a Blog Commenter. One way of doing so is by commenting on blogs. Read and comment on the blogs on a regular basis.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

User Pilot

JANUARY 14, 2023

Successful customer education programs to consider: Using tailored contextual tooltips and onboarding checklists to show new users around your product and help them get the most out of it. Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features.

Education 98

Education SaaS Onboarding Customer Success 98

SaaStr

JULY 7, 2023

The one I knew the best was the first to admit it: ”I didn’t really get to know the product until it was too late.” In 2020-2021, you could sell and market a product you only sort of knew. They never even really learned the product. But … here it is: Don’t Actually Take That SaaS Job Unless You Truly Know the Product First.

Marketing 243

Marketing Sales Interviewing Enterprise 243

Totango

APRIL 4, 2024

I recently hosted a webinar with four leaders from our team to learn how they work together to bolster retention, expansion, and upsells as a truly unified CS and sales front. Read on for three key takeaways from this discussion, or listen to the no-holds-barred conversation by watching the full webinar on-demand.

Customer Success 89

Customer Success Retention Revenue Sales 89

Nimble - Sales

APRIL 13, 2021

In this webinar replay, Nimble CEO Jon Ferrara is joined by Monroe Horn from TransformITy Solutions to discuss why Nimble is the best CRM for legal practitioners. He’s installed and managed the most popular legal CRM products. appeared first on Nimble Blog. As the Principal of TransformITy Solutions, Monroe […].

Leadership 135

Leadership Technology Management 135

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 103

B2B Development Team Review Software Review Marketing 103

SaaStr

MARCH 12, 2021

More here : On24 was founded in 1998 is a niche Zoom competitor you might have heard of if you do webinars. A very early example of product-led growth of a product that is inherently viral, albeit with a lower viral coefficient than some apps: Go long, folks!!

SaaS 299

SaaS B2B Enterprise Revenue 299

Totango

MARCH 30, 2021

Totango was fortunate to have the opportunity to speak with Wisr’s VP of Customer Success Christine Knific in a fantastic webinar about how the company tackled this tremendous task and came out on top. Watch the Webinar: Steps to Scale Your Customer Success Operations Overnight.

Customer Success 118

Customer Success Scaling Business Model Trends 118

SaaStr

FEBRUARY 28, 2022

Start doing a weekly webinar every week. Their prospects can drive others in the org to the webinar. We call this a webinar. So they can tell all their prospects, e.g., “We also have a weekly webinar every Wednesday at 10am you can bring folks to.” The sales team deserves it. This always helps the sales team.

Scale 246

Scale Sales Hiring Sales Enterprise 246

SaaStr

FEBRUARY 9, 2021

Sometimes, well, Zoom has a simpler webinar product too if all you need is broadcast capabilities. After Covid hit, we needed to do a lot more webinars and digital events! 29% of customers now buy more than 1 product from ON24, up from 15% in 2018. Haven’t they been around forever? They were founded in 1998 (!).

Scale 252

Scale Enterprise Scaling Cloud 252

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Social Media 90

Social Media Sales Funnel Acquisition Retention 90