SaaStr

FEBRUARY 19, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Salesforce Ventures: Only 150 Private SaaS Companies Have Hit $100,000,000 in ARR Want Happy Customers? SaaStr 634: Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed  2.

Scale 211

Scale Venture Capital Startup Retention 211

SaaStr

JANUARY 7, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. How IBM Sees AI Changing the Game for Companies of All Sizes We End the Year at All-Time Lows for SaaS Growth.

Venture Capital 236

Venture Capital Scale AI Customer Success 236

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Technical Review 93

Technical Review Management Leadership Systems Review 93

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Strategy 90

Strategy Marketing Social Media AI Search 90

SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. We recommend them to any B2B company that is looking to launch or streamline its podcast production.

Software 203

Software Business Social Media Government 203

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Evolution of Growth Motions.

Startup 231

Startup Sales Sales Funnel Education 231

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Before Asana, she served as CMO of three high-growth, venture-backed startups, building their global enterprise marketing engines during rapid growth periods.

Marketing 257

Marketing Leadership Engineering Enterprise 257

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 239

Scale Sales Hiring Scaling Outsourced Development 239

SaaStr

DECEMBER 26, 2021

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO Karen Peacock. Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom CEO Karen Peacock. Top Videos This Week: 1.

Venture Capital 246

Venture Capital Scale Scaling Metrics 246

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Enterprise 232

Enterprise Sales Sales Funnel Compensation 232

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Scale 268

Scale New CTO CTO Acquisition 268

Totango

APRIL 9, 2024

This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time. Madelyn shared how Aircall is leveraging digital customer success to garner deeper product insights.

Scale 106

Scale Sales Compensation Customer Success 106

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Not because they planned to start as a product-led company but because they couldn’t afford to. Not because they planned to start as a product-led company but because they couldn’t afford to.

Sales Hiring 226

Sales Hiring Enterprise Headcount Scale 226

SaaStr

FEBRUARY 10, 2024

. _ Prior to Webflow, Rachel served as Vice President and General Manager of Dropbox’s Core Business, where she helped Dropbox go multi-product and built products for over 700 million users worldwide across 220 countries. During her tenure she also led Dropbox’s AI strategy, including the acquisition of search startup Command E.

VP of Engineering 212

VP of Engineering ChatGPT AI Search AI 212

SaaStr

SEPTEMBER 5, 2022

Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Secret #3: Growth & NRR.

Sales Recruiting 254

Sales Recruiting Business Pricing Churn 254

SaaStr

JANUARY 19, 2023

Our industry-leading platform helps companies of all sizes and industries achieve durable growth through customer-led growth strategies (Gainsight CS), product-led growth strategies (Gainsight PX), and community-led growth strategies (inSided). G-P, Global Made Possible.

Sales Hiring 219

Sales Hiring Scale Cloud Churn 219

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. Think of free products as the front door for your product.

Scale 230

Scale SMB Scaling Innovation 230

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. This is one of the most important questions for founders to answer as they prepare to launch a product. What is your product? .

New CTO 208

New CTO CTO Scale Innovation 208

SaaStr

AUGUST 29, 2022

They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 250

Scale Sales Hiring Marketplace as a Service B2B 250

SaaStr

NOVEMBER 3, 2023

They’re still cruising — growing a stunning 45% YOY – which led us to the question: How? It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. The takeaway?

Payment Methods 198

Payment Methods Acquisition Scale Payments 198

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate.

Technical Review 248

Technical Review Technical Advisors Scale Compensation 248

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Austin’s F1 track.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. This information allows us to learn how our customers engage with our products and our various marketing platforms or how they use other technologies or services. Combine product-led and enterprise-led growth.

VP of Engineering 203

VP of Engineering Scale Scaling Sales Hiring 203

SaaStr

APRIL 8, 2023

Over the years, we’ve done just an incredible number of deep dives, AMAs, and more with many of the best CROs and VPs of Sales in SaaS!

Scale 258

Scale Sales Hiring SMB SaaS 258

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Strategy 89

Strategy Marketing Scale Software Review 89

SaaStr

FEBRUARY 14, 2023

A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees. In this presentation, TravelPerk COO Huw Slater and CPO Sally Sourbron share actionable strategies for incorporating IRL into company life to drive engagement and boost your bottom line.

Strategy 197

Strategy Revenue Company Culture Engagement 197

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Can your product solve more of their problems? Determine if your growth is product-led, sales-led, or marketing-led.

Scale 311

Scale Scaling Technical Review Systems Review 311

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.

Business Model 253

Business Model SaaS Payments Payments Headcount 253

SaaStr

DECEMBER 20, 2022

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model.

Revenue 130

Revenue Marketing Sales Mobile 130

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Sales Hiring 261

Sales Hiring Sales Recruiting Scale Headcount 261

SaaStr

APRIL 5, 2024

For Apollo, Leandra’s sales model is built around a Product-Led Growth (PLG) motion. Apollo’s product actually gets better with scale, so they have a community with millions of free users unlocking that network effect. Ninety-nine times out of 100, the buyer will want you to highlight the product differences.

Scale 195

Scale Sales Hiring Pricing AI 195

SaaStr

NOVEMBER 15, 2022

In 2022, founders and investors must be ready to pivot strategy at any moment. For many, it’s proven to be a year of growth and resiliency. The shift to using SaaS metrics as a common language led to a common definition of what a great cloud business should look like. The Evolution of Language For SaaS Business.

Metrics 220

Metrics Machine Learning Artificial Intelligence Technical Review 220

SaaStr

APRIL 26, 2023

Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. The Takeaway — Great customer knowledge is just as important as great product knowledge. Spend as much time getting to know customers as you do getting to know your product. Community — This can be marketing or customer-led.

Scale 221

Scale Strategy Marketing Education 221

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Putting customers in charge of the journey.

Product Marketing 265

Product Marketing Marketing B2C Strategy 265

SaaStr

AUGUST 16, 2022

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. Key Products for Product-led SaaS, hosted by Sandhya Hegde, General Partner at Unusual Ventures. Making it real: Connecting Strategy to Execution, hosted by Sherry Li, VP of Product at GE.

Scale 201

Scale Cloud Scaling Metrics 201

SaaStr

DECEMBER 14, 2021

We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing Jenn Steele and VP of Sales Grace Tyson.

Scale 239

Scale Scaling Marketing Consulting 239