SaaStr

FEBRUARY 24, 2023

Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. Productivity and efficiency are not mutually exclusive.” – Christine Breaking it down by functions, the R&D spend sees a decline in the share of operational expenses year after year.

Scale 222

Scale Sales Hiring Scaling Venture Capital 222

SaaStr

JANUARY 25, 2021

– Launching Too Early. But we should have made the product better and waited 3-5 more months before public launch. A minimal viable product isn’t interesting in SaaS. A minimal sellable product is. Money has to chase opportunity at this phase. This paid off with press, PR, partners, etc.

Sales Recruiting 269

Sales Recruiting Sales Hiring Scale SaaS 269

Stax

JANUARY 24, 2024

There’s been a lot of discussion in recent months about the apparent phase-out of QuickBooks Desktop software. QuickBooks Desktop is something of a linchpin in the accounting software world, with the first version of the program launching in 1998. Request Quote Is QuickBooks Desktop Being Phased Out?

Payment Solutions 88

Payment Solutions Payment Features Payment Services Payment Methods 88

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

ChatGPT 79

ChatGPT Social Media AI Market Research 79

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

Totango

AUGUST 8, 2021

Your product adoption strategy—the process you follow to ensure your customer is achieving maximum value from their daily use of your product—should be based on solid data and driven by the pursuit of ever-evolving goals. You can follow their progress by tracking customer success metrics that accurately measure product usage.

Engagement 118

Engagement Customer Success Software Onboarding 118

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work.

Scale 222

Scale SMB Enterprise Sales Hiring 222

User Pilot

JULY 30, 2023

You should put more focus on acquisition than retention when you’re launching new features /products or aiming to expand your customer base, or when the market share or churn rate is low. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.

Acquisition 78

Acquisition Retention Customer Lifetime Value User Experience 78

Buffer Resources

MARCH 30, 2023

Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. They’re also topics that revolve around their main niche – food – but allow them to branch out from simply posting blog recipes again and again.

Social Media 104

Social Media AI Search Artificial Intelligence AI 104

SaaStr

NOVEMBER 25, 2021

We launched in the first AppExchange class in late 2006 with the first true, deep Salesforce integration. Boy we won a lot of deals here with our “Global Edition” Web sales went global and everyone wanted a product where the e-signature app worked in the native languages of signers and senders. Later, brand wins.

Scale 223

Scale Mobile Branding Engineering 223

Totango

SEPTEMBER 22, 2020

Just as resource companies have boosted yields and increased prospect success rates through the adoption of increasingly accurate scientific measurements, striking gold in customer success has become a product of data and observation. You can follow their progress by tracking customer success metrics that accurately measure product usage.

Engagement 96

Engagement Strategy Scale Customer Success 96

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their overall satisfaction level with your product. The most critical features and functionalities of the product.

B2B 82

B2B Underperforming Technical Team B2C Scale 82

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. But we had no second product – no “Act II” in sight.

Sales Hiring 284

Sales Hiring Scale Scaling Customer Success 284

Neil Patel

OCTOBER 7, 2021

Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future. Say you want to market coffee products. Collect questions and feedback from your current users.

Marketing 123

Marketing AI Search Advertising Social Media 123

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. That’s why luxury products also need to be excellent. Finally, luxury products have to be exclusive. It’s not a luxury product if everyone has one. But brands can also achieve exclusivity by selling a limited number of products. Ditto for timepieces.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Baremetrics

JANUARY 24, 2021

The Problem Our Situation What Causes Churn Mindset : Our guiding principles on churn Strategy: How to reduce customer churn to 5% Phase 1 Phase 2 Phase 3 Pulling it All Together. This would also mean shifting our growth strategy from a sales-led to a product-led approach. Table of Contents.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

FEBRUARY 4, 2023

What’s the product design testing process? Why is it important in product management ? These are just a couple of questions we answer in this blog. TL;DR Product design testing is the final stage of the design process. TL;DR Product design testing is the final stage of the design process. Let’s do it!

Interviewing 96

Interviewing Onboarding Engagement Development 96

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 81

Customer Lifetime Value Sales Funnel Onboarding Acquisition 81

Incredo

SEPTEMBER 24, 2019

If you think that social media is not important at all or you can evaluate SEO performance based on website audit only, you might have been misled. #7 Doing it once and that’s all Monitoring your SaaS competitors is more significant before your SaaS product launch and during the first stage of your SaaS startup. Is it easy-to-use?

Social Media 188

Social Media SaaS Software Review Technical Review 188

Stax

JANUARY 3, 2024

In this blog, we will cover what your small business needs to consider when implementing self-checkout. Implement Rollout and Marketing Plan Use a phased implementation strategy. This helps your business to gauge demand for self-checkouts, and engage in a productive dialogue with customers i.e. “Would you use a self-checkout service?

Payment Solutions 88

Payment Solutions Payment Methods Payment Services Payments 88

How To Buy Saas

DECEMBER 1, 2020

Moving down the lines of this blog, you will get to learn some of the smart ways of doing saas marketing in 2021. Saas businesses generally prefer launching their MVP on saas marketplaces before getting into organic growth. Segment your SAAS features into a single product showcase. Create your product demos.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Evaluation.

Technical Review 82

Technical Review Software Review Underperforming Technical Team Education 82

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Strategy 77

Strategy Marketing SaaS Customer Lifetime Value 77

Totango

NOVEMBER 5, 2021

We talked with the product team and the TAC engineers to hear where customers were having challenges, and then we built our customer journey map based on their input. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Then, we took that information to the various other teams within Aruba.

Scale 111

Scale Engagement Scaling Strategy 111

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Software Review 145

Software Review Social Media Marketing B2C 145

Totango

DECEMBER 21, 2021

These include: Your customer’s initial experience of your product during the onboarding stage. Their growing engagement with your product as they adopt new features. This lays the foundation for product adoption and renewal. Announcing new features to customers encourages more active user engagement and product adoption.

Customer Success 106

Customer Success Management Onboarding Retention 106

User Pilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise. When users trust your product, they’re more likely to stick around and become loyal customers who attract other customers.

Payment Methods 86

Payment Methods SaaS Payments Strategy Payment Services 86

Chart Mogul

FEBRUARY 4, 2020

How do you use webinars for potential customers in the awareness phase? You’re not selling them on your product…yet. . The Engagement phase is when the customer knows you exist, knows your product can help them with their problem, and are trying to learn more. This phase is full of research.

Marketing 69

Marketing Social Media B2B Onboarding 69

Totango

OCTOBER 27, 2021

They could simply be in the midst of a really busy period or they could have decided they just don’t like or need your product anymore. If a customer appears to be ghosting you, it’s time to launch this plan. There are a number of reasons why a customer may ghost you. Whatever the reason, being ghosted hurts. Maintain regular contact.

Customer Success 91

Customer Success Engagement Communication Metrics 91

User Pilot

JUNE 20, 2023

TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor. Product-led Onboarding by Ramli John and Wes Bush highlights the importance of involving multiple teams in onboarding.

Onboarding 83

Onboarding VP of Engineering SaaS Consulting 83

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? Launching customer retention programs that reward loyal customers. Customer retention is the ability of a company or product to retain its customers over a specified period of time. Then you are in the right place!

Retention 72

Retention Strategy Management Churn 72

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. And your role at a customer success team?

SaaS Payments 74

SaaS Payments Strategy Payment Solutions SaaS 74

Totango

NOVEMBER 5, 2021

We talked with the product team and the TAC engineers to hear where customers were having challenges, and then we built our customer journey map based on their input. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Then, we took that information to the various other teams within Aruba.

Scale 85

Scale Engagement Scaling Strategy 85

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Launch interactive walkthroughs and checklists to help users attain activation faster. Help customers gain full value from your product. And, what pain points do they wish to address with your product?

Customer Lifetime Value 84

Customer Lifetime Value Retention Marketing Scale 84

Totango

OCTOBER 27, 2021

They could simply be in the midst of a really busy period or they could have decided they just don’t like or need your product anymore. If a customer appears to be ghosting you, it’s time to launch this plan. There are a number of reasons why a customer may ghost you. Whatever the reason, being ghosted hurts. Maintain regular contact.

Customer Success 72

Customer Success Engagement Communication Metrics 72

User Pilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. User task analysis describes the process of observing users, building base knowledge about the actions they take within your product, and analyzing how they contribute toward goals.

User Experience 74

User Experience Interviewing Onboarding SaaS 74

CustomerSuccessBox

AUGUST 29, 2021

What is Product Analytics? Your customers are using your product but it is important for you to analyze how users utilize your product features, predict areas of product friction, and how you can improve the product experience. Here comes product analytics. Where is Product Analytics used?

Customer Success 52

Customer Success Data Churn Engagement 52