Remove marketing-led-growth
article thumbnail

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Scale 286
article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. A dedicated growth team is suited to this change.

Scale 203
article thumbnail

Leveraging Product-led Growth to Drive Sales Pipeline with Asana GM of Americas, Amy Borsetti, & Head of Revenue and Marketing, Jessica Gilmartin (Video)

SaaStr

That’s why many companies are shifting from a sales-led to a product-led motion. . Merging Sales-led and Product-led Motion Is Hard. So many companies are switching from sales-led to product-led growth, but why? . Product-led Motion De-risks the Revenue Model. There’s no getting around it.

Revenue 130
article thumbnail

Top SaaStr Content for the Week: New CRO Confidential with Zapier, Workshop Wednesday with Founders Fund’s Partner, Podcast with Gainsight’s CEO and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone.

Scale 258
article thumbnail

Top SaaStr Content for the Week: 2 New Podcasts, What’s New at Drata, LIVE Workshop Wednesday and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2.

AI 241
article thumbnail

Top SaaStr Content for the Week: New Podcast with Gusto’s CRO, New Workshop Wednesday with Unusual Ventures and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures 3.