Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation!

Product Marketing 80

Product Marketing Marketing Churn Customer Lifetime Value 80

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. 1) Not Qualifying and Segmenting Leads. Not qualifying or segmenting leads is a common marketing mistake.

Software Review 203

Software Review Market Segmentation Engagement Sales 203

SaaSHolic

FEBRUARY 23, 2022

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaStr

AUGUST 27, 2023

This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1. I think this has replaced *almost* the need for marketing automation platforms. Success in bringing new and acquired products to market across customer segments, product categories, and verticals.

compliance 231

compliance Engagement Strategy Marketing 231

SaaSHolic

FEBRUARY 6, 2023

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaStr

DECEMBER 14, 2022

By 2021, the market witnessed a frenzied phase to add point solutions. Moving from Automation to CRM. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. The Potential of Free. The Power of Multiproduct Hubs.

Scale 241

Scale SMB Scaling Innovation 241

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 283

Scale Sales Hiring Sales Marketing 283

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

AI 152

AI SMB compliance Sales Hiring 152

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue.

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Define your ICP as early as you can and segment your sales team accordingly.

Scale 246

Scale Sales Hiring Scaling Revenue 246

SaaStr

APRIL 15, 2022

ActiveCampaign ‘s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. It brings three products into one system: all-inclusive accounts payable automation, software-enabled corporate cards, and simplified employee expense reimbursements.

Travel 215

Travel compliance Finance Engagement 215

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 272

Enterprise Marketing Sales SaaS 272

Totango

DECEMBER 20, 2023

Mid-market business leader in computer & network security Why customer success leaders love Totango Effective cross-functional collaboration is a defining attribute of any rising customer success team and another reason our users recognize Totango as a software leader. These actions lead to increased efficiency and time savings.

Software Review 109

Software Review Technical Review User Experience Enterprise 109

SaaStr

AUGUST 5, 2023

Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. It’s often said only 10% of your prospects are really in market now, and ready to buy today, and that sounds right. And yes, do this. And that you can’t push it.

Outsourcing Services 221

Outsourcing Services Strategy Marketing Content Marketing 221

SaaStr

MARCH 14, 2022

The meta-learning is: especially if the show is large (top 1 or 2 in your segment) — focus on quality over quantity. You can’t follow up with them all, at least not in an un-automated fashion. There’s a good summary from one here: How to make serious money off a SaaStr Annual sponsorship – SaaStr. At least for most of us.

Marketing 268

Marketing Growth Marketing Sales 268

How To Buy Saas

APRIL 3, 2024

Top 7 Wati Alternatives You Should Choose in 2024 Wati Alternatives Free Trial Starting Price SendBM 7 days $30 Sendwo 1 day $30/yr DelightChat 14 days $49/mo Interakt 14 days $29/mo Tyntec 30 days Custom Freshchat 14 days $19/mo AiSensy 14 days $18 Many brands use Wati for business marketing on WhatsApp and robust API features. What is Wati?

Payment Solutions 52

Payment Solutions Payments Payment Methods Software Review 52

SaaStr

FEBRUARY 15, 2022

E.g., Sales +Marketing Expenses < First Year ACV = Success ? Especially if you are mid-market or enterprise. For $5k+ deals, you need to bond in the onboard process or first interaction, and then follow up in an automated but informed fashion. Even this segment doesn’t need to be reactive. Well — Maybe.

Scale 255

Scale Customer Success Sales Hiring Scaling 255

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 108

Technical Review Startup Social Media Marketing 108

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? Osmany explains, “When you want to go after the entire market, it’s easy to get really excited. Segment: What segment are you pursuing? Mid-Market? Know where you’re going for faster, more effective market movement.

Sales Hiring 178

Sales Hiring SMB Sales Recruiting Payment Methods 178

SaaStr

JANUARY 17, 2021

E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. It’s not market size. It’s not leads and sales and marketing. “It will never last.

SaaS 363

SaaS Venture Capital Churn Branding 363

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past. This data forms the foundation of effective dynamic pricing strategies.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 113

Customer Success Software Review Technical Review Enterprise 113

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Introduces tools that you can use to automate your marketing processes.

Marketing 81

Marketing SaaS Social Media Onboarding 81

SaaStr

MARCH 22, 2024

This was probably the most important decision for her because it led to an appreciation of the different types of deals and segments, and starting at the bottom and working her way up was a great learning experience. Automation and AI could solve for that. Each of these CROs describes what their worst day is.

Scale 261

Scale Underperforming Technical Team SMB Finance 261

Subscription Flow

FEBRUARY 6, 2024

Boost Digital Magazine Subscription & Engagement Strategy Subscriptions provide the foundation stone for the digital magazine business market. In this blog, while answering all these questions, we will also be covering some tricks and ideas to boost magazine subscriptions and increase sales for your digital magazine.

Payment Features 59

Payment Features Payments Payment Services Subscription 59

Blulogix

FEBRUARY 18, 2024

Leveraging Analytics for Strategic Monetization Customer Segmentation: Analytics allows businesses to segment their customer base into distinct groups based on behavior, usage patterns, and value. This segmentation enables tailored subscription offerings and personalized marketing, increasing conversion rates and customer loyalty.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

How To Buy Saas

APRIL 1, 2024

In today’s world of rapidly evolving social and digital media space, it is very important to stay relevant and create marketing content that would immediately hook potential clients and customers. Are you a business owner expecting to improve your WhatsApp marketing campaigns? 1 What is a WhatsApp Marketing Agency?

Payments 52

Payments Payment Services Marketing Business 52

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Firmographics: such as company size, industry, and annual revenue.

B2B 100

B2B Social Media Market Research Customer Success 100

Blulogix

APRIL 3, 2024

This blog post explores the significance of a unified catalog in subscription-based businesses and outlines how it can be instrumental in achieving subscription success. Standardize Product Information: Develop standardized descriptions and specifications for each offering to ensure consistency across all sales and marketing channels.

Subscription 40

Subscription Payment Features B2B Operational efficiency. 40

SaaStr

DECEMBER 29, 2023

Intercom’s homepage says AI will automate 50% of support interactions, that is disruptive, but that’s adding AI to an existing product. If you’re behind in your segment, fix it in Q1, or you won’t pass in 2024. The market wants it. But, what didn’t get more efficient was the sales and marketing expense. We’ll see.”

Scale 251

Scale Sales Hiring Customer Success AI 251

How To Buy Saas

MAY 2, 2024

So if you are looking for the best WhatsApp marketing software for your business, you must always explore and research all the options before you invest your hard-earned money. While there are several top WhatsApp marketing API providers , Interakt happens to be one of the best. Only focused on WhatsApp marketing and no other channel.

Engagement 40

Engagement Payments Payment Solutions Payment Methods 40

Totango

APRIL 7, 2021

In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. This article explores Totango’s workflow integrations including Segment and Zapier, but these are just a few of the ways you can automate and streamline your workflows with Totango.

Social Media 118

Social Media Technology Customer Success Trends 118

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Question what you think of as traditional breakpoints for sales segments. A lot doesn’t apply in the way we thought it did.

Scale 231

Scale Sales Marketing Construction 231

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Let’s dive in.

Strategy 161

Strategy B2B Sales Enablement Advertising 161

SaaStr

JULY 22, 2021

Avalara manages a big problem — tax and related compliance automation. Its roots are in SMEs sold directly, a market a lot of us attack as well. market cap. They earn commissions and are offered dedicated sales, marketing and training support. Deal sizes up across all segments — Small, Medium and Large.

Scale 328

Scale SMB compliance Churn 328

SaaStr

APRIL 19, 2024

For Hubspot, CRM will be bigger than marketing automation in two years, and they were a marketing company. You don’t have to beat Hubspot everywhere but find a little segment where you’re better. Don’t charge too much lower than them because you’ll tell the market you’re not as valuable. Jason says, “Try harder.”

Engineering 268

Engineering Business Model Pricing Scaling 268