SaaStr

JANUARY 11, 2020

And after that, LinkedIn. For us at least: on Twitter , folks want micro-blogs and new content (at least for us). on LinkedIn , you can promote yourself and your product a lot more. native video really works on Twitter and LinkedIn. on our blog , all the traffic comes from social + Google search. To a million.

Scale 162

Scale B2C Travel Cloud 162

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What he’s learned on both sides of the VC table is that the bar is really high for most VCs.

Sales Hiring 271

Sales Hiring Sales Recruiting Scale Headcount 271

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: Revenue matters, too.

Sales Hiring 213

Sales Hiring Underperforming Technical Team Revenue Sales 213

Buffer Resources

FEBRUARY 22, 2024

X (formerly Twitter) and LinkedIn have built-in features for creating lists (though you’ll need LinkedIn Premium’s Sales Navigator, a paid-for service, for the latter — here’s how ).  Here’s another example from Rochi Zalani (who you may have seen before on the Buffer blog ). "I

Social Media 106

Social Media Underperforming Technical Team Engagement B2B 106

SaaStr

MAY 6, 2022

Many SaaS and Cloud leaders are down more than 50% from their all-time highs. A Covid Hangover in SaaS stocks.’ Amazon AWS, Microsoft Azure and even Google Cloud are on fire, adding insane amounts of revenue this year. The top SaaS and Cloud leaders are even accelerating at $1B in ARR, for goodness sakes!!

SaaS 341

SaaS Azure Cloud AWS 341

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel.

Technical Review 257

Technical Review Technical Advisors Scale Compensation 257

User Pilot

MAY 1, 2024

The firsthand testimonials and solutions shared within these communities significantly hold more weight than testimonials showcased in paid ads. Are you planning to build a community for your product but are intimidated by the amount of work needed? Ultimately, building a community is a win-win situation for its owners and members.

Branding 77

Branding Social Media Acquisition Advertising 77

Buffer Resources

OCTOBER 24, 2023

One day, I typed into Google “get paid to write” and stumbled on an ad for a site that paid writers $100 for accepted pitches about interesting topics.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings.

Outsourcing Services 113

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 113

SaaStr

MARCH 4, 2021

There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. You’ll buy billboards and ultimately TV ads: And maybe lots of blue logo pens. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Begin by promoting your paid ads on social media platforms and search engines. Create visually appealing and persuasive ad creatives that communicate your value proposition to potential customers.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

Blulogix

MARCH 8, 2024

This blog post covers the foundational aspects of complexity in B2B subscription billing, shedding light on its multifaceted nature and the critical role it plays in shaping business operations. Take your business further with BluIQ’s flexible, scalable, enterprise-grade intelligent billing solutions.

B2B 52

B2B Subscription Payment Features Operational efficiency. 52

SaaStr

SEPTEMBER 20, 2019

” We certainly never would have predicted that answering a few questions on Quora and a few blog posts in 2012 and 2013 would eventually lead to a global community with 50,000+ attending our global events, 150,000,000+ views of our content, 2,000,000+ downloads of our podcasts, etc. Instead, focus on adding value.

Content Marketing 136

Content Marketing Trends Data Marketing 136

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

Buffer Resources

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors.

Strategy 254

Strategy Travel Branding Interviewing 254

SaaStr

APRIL 3, 2021

They should be adding more new bookings that you in most cases. If nothing else, you can pretty reliability track headcount growth on LinkedIn). Especially in a growing market, like most SaaS categories, you can both grow and fall behind at the same time. And potentially also, of the need to upgrade the team. It compounds.

Azure 211

Azure Headcount AWS Education 211

SaaStr

NOVEMBER 16, 2022

All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. Well, I liked their LinkedIn. And when I first wrote this on LinkedIn, I got a hundred comments with everyone telling me who their magical sales rep is too. Bootstrapping. Why did you hire them?

Sales Hiring 237

Sales Hiring VP of Engineering Payment Methods Scale 237

Sales Hacker

SEPTEMBER 8, 2023

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. High vs Low Margin SaaS Models Software is an inherently high-margin business. That’s the appeal of SaaS.

Artificial Intelligence 88

Artificial Intelligence SaaS AI Generative AI 88

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Totango

MARCH 8, 2022

General Manager, SaaS Speech Solutions at Microsoft; Senior Vice President: Speech SaaS Platform Solutions at Tellme Networks; Vice President of Sales at Narrative; and Senior Manager, Strategic Alliance Sales & OEM Marketing at IBM. “I’ve At Totango, however, we have much to celebrate.

Leadership 86

Leadership Customer Success Growth Marketing Enterprise 86

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. Anyway, let’s get into it.

Enterprise 87

Enterprise Scale Generative AI SMB 87

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 88

Retention Metrics Strategy Scale 88

Blulogix

FEBRUARY 24, 2024

This blog post delves into how AI and ML are shaping the future of agile monetization, enhancing the way businesses approach billing, customer engagement, and revenue optimization. Ensure that technology serves to enrich the customer experience, adding value rather than creating barriers.

Artificial Intelligence 52

Artificial Intelligence Machine Learning AI Search AI 52

SaaStr

JANUARY 21, 2021

It’s just such a critical accelerate-or-decelerate decision for a post-Initial Traction SaaS company. In one case, one of the investors thought it was just too early, too hard to get a great VP Sales — in this case, at a $6m in ARR, growing 100% YoY, kick-arse SaaS company. To that, I say — Rubbish. Fair equity.

Sales Hiring 170

Sales Hiring Sales Recruiting Point of Sale Sales 170

Baremetrics

OCTOBER 8, 2021

For many SaaS enterprises, Stripe is the payment processor of choice. That’s why most SaaS businesses use a third-party analytics dashboard for everything from basic SaaS metrics to financial forecasting and customer segmentation. One of the most important metrics is customer acquisition cost (CAC). Try Baremetrics free.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing.

Software Review 189

Software Review Scale Technical Review SaaS 189

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

As marketers we’re well acquainted with the standard playbook of inbound marketing, search engine optimization (SEO), Google AdWords, pay-per-click (PPC) advertising, email marketing, social media and online ads. Identifying opportunities that we think will create business value is not only a lot of fun, it's key to driving future growth.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Tom Tunguz

MARCH 17, 2015

Leads are the lifeblood of every SaaS company. As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Below are the five marketing channels I’ve observed at SaaS companies. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on.

Scale 129

Scale Marketing SaaS Content Marketing 129

Neil Patel

OCTOBER 5, 2020

Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). For example, you can gather email subscribers from social media by posting your best gated content as ads. With this much potential, you need to know that you’re doing it right.

Social Media 145

Social Media Advertising Branding B2B 145

Chart Mogul

NOVEMBER 3, 2023

The public SaaS market more than doubled in five years, from 2015 to 2020. In many ways, 2022 (Q2-ish) marked the end of … The public SaaS market more than doubled in five years, from 2015 to 2020. SaaS growth finally saw an uptick in Q1 2023 followed by stabilization in the following quarters.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

Baremetrics

NOVEMBER 21, 2021

This article will cover helpful tips for marketing SaaS products, including Shopify plugins. Similarly, you can create a summary post of every new article on your blog to post it on Facebook and LinkedIn simultaneously. Congratulations, you’ve built a useful Shopify plugin! Table of Contents. Build in Public 2.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. With varying success, here are some things that we’ve tried to generate leads: Paid ads. Cold LinkedIn outreach. Content marketing.

B2B 40

B2B Business Social Media SaaS 40

ChurnZero

JANUARY 25, 2024

With technology advancing and customer expectations rising, customer success has become an essential force driving business growth and customer loyalty within the SaaS industry. As the role of CS changes, so do the critical skills required for CS teams, their leaders, and CS professionals seeking new roles.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. “We added slack for customer support and on boarding” — Adam Livesay, founder, Elevat. “Simplicity. In everything. In your messaging. In your website. In your service offerings.

Sales Hiring 341

Sales Hiring Sales Outsourced Development Technical Review 341

User Pilot

JANUARY 29, 2021

Grab your user persona template for SaaS here! Facebook-adding friends, Youtube-subscribing, Snapchat-snapping, Tic Toc-uploading embarrassing videos). One product that came out of nowhere to billion-dollar acclaim was LinkedIn. But the core action of LinkedIn is to make professional connections. What Is User Engagement?

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

User Pilot

APRIL 6, 2023

In the past few months, SaaS companies have been struggling with budgetary and staffing constraints caused by the broader economic uncertainty in the tech industry. As a result, efficiency has become a key priority for any SaaS company. However, AI tools also come with their own caveats. Why are AI and automation important?

AI 95

AI Customer Success ChatGPT Management 95