SaaStr

MARCH 31, 2024

And I know HubSpot’s a very iconic company, and we’ll learn about the presentation, it changed in flight several times, but I want to hear from Dharmesh and Katie how they focus on culture for real. Then we’ll spend a few minutes digging on the learnings about how we can all do better. This was a big lesson learned.

Part-Time CTO 262

Part-Time CTO CTO Hire CTO Coach CTO 262

User Pilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Acquisition 92

Acquisition Strategy Social Media Customer Lifetime Value 92

User Pilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

User Pilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. At Intercom we strive to drive a high viral growth rate by building products that bring to life what we’re marketing and selling – a personal way to connect with businesses in real time. Content marketing.

Acquisition 166

Acquisition Strategy Scale Social Media 166

Unbounce

JULY 6, 2020

But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. . So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s They’re likely in your CRM, nurtured with emails, blog posts, and social media posts.

Social Media 145

Social Media Advertising Branding Engineering 145

SaaStr

AUGUST 13, 2019

You have actually found great product market fit and you are looking to go upstream. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. Also selling up market actually means that you can very easily have predictable revenue streams. Congratulations.

Scale 153

Scale Sales Hiring SaaS Sales Recruiting 153

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Facebook Messenger bots are a growing part of the marketing scene.

Underperforming Technical Team 143

Underperforming Technical Team AI Search Sales Hiring AI 143

Intercom, Inc.

JULY 25, 2018

That’s what I’ve learned most in the past 7 years at Intercom. If people aren’t signing up, if the marketing page isn’t working, if no one is sharing the product on Twitter, we just assume it will be fixed with a better product. They love to blog about their success doing it too. Short on time?

Scaling 152

Scaling Startup Headcount Engineering 152

Kellblog

JANUARY 20, 2024

Once in a rare while, I address political issues in my blog. Why? Well, It’s hard not to look at the big leagues to try and learn from what they do. Plus, As Patton reminds us, you should learn from the best and brightest of both [1]. Burn it into your marketing brain. Less I read your book.”

Government 85

Government Systems Review Software Review Sales Hiring 85

SaaStr

AUGUST 12, 2020

So, the company starts getting divided up into functional areas, or silos, product management, sales, customers support, marketing and so on, and this siloing of the org chart I think means that not everyone knows what everyone else is doing, and there’s a general feeling of disorganization or chaos in most startups. billion dollars.

Startup 277

Startup Software Review Scale Systems Review 277

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. How did you get connected with Dropbox, and what can we learn from their story?

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

SaaStr

JUNE 11, 2019

Join him as he shares his top lessons in building great teams. And at first, it didn’t totally make sense to me. Keith : And really we learned this lesson at PayPal. Like I came as a lawyer, so they may be totally off central casting. Want to see more content like this? Join us at SaaStr Annual 2020.

Merchant Services 227

Merchant Services Part-Time VPE Sales Hiring Scale 227

Neil Patel

JANUARY 8, 2019

Someone who is a marketer… maybe even an entrepreneur. But what helped me do so well was that I was able to learn from my mistakes and avoided making the same ones over and over again. I want to share with you the biggest marketing mistakes I have made. This is one of the biggest and silliest marketing mistakes I have ever made.

Marketing 111

Marketing Sales Hiring Technical Review Scale 111

SaaStr

JULY 2, 2019

Dannie Herzberg, Head of Mid-Market Sales @ Slack. I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. We had a lot of work to do on educating the market below that air cover. FULL TRANSCRIPT BELOW. Kevin : Good morning everyone.

Enterprise 146

Enterprise Scale Sales Hiring SMB 146

SaaStr

JUNE 23, 2019

Join him as he shares his top lessons in building great teams. And at first, it didn’t totally make sense to me. Keith : And really we learned this lesson at PayPal. Like I came as a lawyer, so they may be totally off central casting. Want to see more content like this? Join us at SaaStr Annual 2020.

Merchant Services 192

Merchant Services Part-Time VPE Sales Hiring Scale 192

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting. 962,389 total visits. 22,291 total email subscribers. 1,193,967 pageviews.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

SaaStr

FEBRUARY 21, 2020

Since then David has founded a total of four separate companies and performed one turn-around. David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. What does David believe is the crucial step missing in B2B when it comes to finding product market fit? Loving our podcast content?

Scale 190

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 190

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does the structure of your marketing team need to change with the evolution?

Sales Hiring 167

Sales Hiring Scale Interviewing Technical Review 167

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit. It could also lead you to targeting people in specific job roles or moving from mid-market to enterprise sized companies. You need to understand retention and optimise for it.

Churn 152

Churn SaaS Payments SaaS Payments 152

SaaStr

OCTOBER 17, 2019

Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. The reason we did this, we took this decision is because of our bet on the market. Want to see more content like this?

Scale 124

Scale Scaling CTO Hire Part-Time VPE 124

Sales Hacker

JULY 1, 2019

What You’ll Learn. David is best known for his blog, forEntrepreneurs.com , which covers many startup topics such SaaS, and how to build a repeatable, scalable, and profitable growth machine. He’s a serial entrepreneur, who founded a total of four companies and did one turnaround. The formula for a successful business.

Scale 78

Scale Business Development Team Review SaaS 78

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. I think we’re all still learning. So there’s a lot I haven’t learned.

Sales Hiring 209

Sales Hiring Scale Sales Recruiting Scaling 209

OPEXEngine

JANUARY 18, 2022

We had no plan for a global pandemic, so the first thing I did was to tell the teams to cut all our marketing investments and other variable costs as quickly as possible.”. What we have learned through the pandemic is that we have quite a few assets that we never leveraged in the past. Getting Resource Reallocation Right.

SaaS Payments 52

SaaS Payments Scale Strategy Payment Services 52

Kellblog

DECEMBER 27, 2021

This is totally subjective, but I’d say that divisiveness in the USA has decreased a bit and that unity has most certainly remained elusive. If nothing else, and since this is something of BI-focused blog, Covid has taught us a lot about How Charts Lie. Divisiveness decreases but unity remains elusive. Hit, until recently.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Upscope

JANUARY 4, 2021

Below we'll cover self-help channels, key lessons learned by companies building knowledge bases and what the future might hold. We run 2 companies with a total of around 300 sign ups a day between them. They are very useful and act almost as a separate sales and marketing copy to assure customers as well as solve problems.

Software Review 52

Software Review Systems Review Technical Review Scale 52

Sales Hacker

NOVEMBER 26, 2019

Join Jill Konrath to learn the 4 factors that will help you unleash your own upward spiral. In this talk, you’ll pick up the most important lessons he learned along the way. Join Scott Barker and Mark Kosoglow to learn the top 3 account-based plays that are working RIGHT NOW for Outreach and others. ?????.

Sales 103

Sales Underperforming Technical Team B2B Technical Review 103

SaaStr

SEPTEMBER 2, 2020

I think that many of us are addressing these in parallel. It might seem like an odd time for us to be talking about equity and IPOs given the state of the economy and the markets right now, but that said, as I mentioned, a lot of CEOs have been reaching out to us. I’m super excited to be here. Can you hear me, Amy?

Sales Hiring 290

Sales Hiring Healthcare Education Technology 290

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. You have to learn to unlearn. So if you haven’t experimented with an ROI calculator in your go-to-market motion, I’d highly encourage it.

Scale 257

Scale Underperforming Technical Team Sales Hiring Leadership 257

SaaStr

OCTOBER 25, 2019

What were Liat’s biggest lessons from Twitter on how to hire successfully? I learned about his incredible vision, not only for the product, but his vision for the type of company he’s building. Harry Stebbings: I totally agree with you in terms of that kind of mental plasticity. Harry Stebbings: Totally.

Sales Hiring 110

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 110

Sales Hacker

APRIL 2, 2019

If you don’t already have a cover photo that your marketing team designed, here are some tips on designing your cover photo: Customize it for LinkedIn: My mother always said if you’re going to do something, do it right. Ask the marketing team to create custom social covers that bring awareness to it while having a clear call to action.

Sales 95

Sales Branding Education Sales Funnel 95

GetUplift

DECEMBER 12, 2021

Conversion rate optimization has become a critical part of digital marketing strategy. What really works to increase conversion rates is effective emotional marketing. . This guide provides a detailed breakdown of my emotional marketing process. This guide provides a detailed breakdown of my emotional marketing process.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. Let’s take lessons from BuzzFeed. Don’t just schedule your latest blog links and product updates. Social media marketing should show your funny or creative side like Nutella.

Social Media 145

Social Media Software Review Branding Engagement 145

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece. Learn About Growth, One Email Per Post. We doubled (yeah, doubled) new creators in our onboarding."

Scale 84

Scale Onboarding Acquisition Sales Hiring 84

Point Nine Land

OCTOBER 22, 2019

How Clio grew from a lifestyle business into a legal tech juggernaut From bootstrapping growth to securing a $250 million funding round, Clio is a lesson in how to scale a company without abandoning its roots. This was a massive market that wasn’t being served. It paid off. “We We had this unbelievably positive reaction,” said Jack.

Technical Review 40

Technical Review Scale Sales Hiring Business 40