Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. A look at my writing process Publishing over 100 long-form articles in 18 months (approximately five a month) is no small feat, and I got a few questions about the writing process that helped me achieve it.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

MAY 2, 2021

We met both our key partners there, connected with one of our key customers and met a key stakeholder there we hadn’t yet met, and brought back one — (1) — lead. But that lead was worth potentially $1m a year, and was a lead we weren’t doing a great job of otherwise building a relationship with.

Cloud 293

Cloud Marketing Enterprise Pricing 293

Buffer Resources

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. This guide takes into consideration these common questions faced by one-person businesses.

Social Media 95

Social Media Scale Growth Hacking Headcount 95

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. After the launch of ChatGPT, they went from 30 leads a week to 10,000. GPT3 didn’t cause a tidal wave, but it did spark interest in a small group of researchers. How did they get here?

ChatGPT 251

ChatGPT AI Search Scale Sales Hiring 251

SaaStr

FEBRUARY 11, 2022

So there was a pretty successful “small” SaaS IPO last year that you probably didn’t hear about — CS Disco. “Disco” is a leader in next-generation eDiscovery software, i.e. managing documents around lawsuits. That’s almost 20x ARR from a “small” IPO. And the first to IPO.

Technical Review 260

Technical Review Software Review Scale Cloud 260

Subscription Flow

FEBRUARY 12, 2024

This is the blog to read if you are a business owner trying to manage your transactions more effectively. In today’s blog, to help you streamline your financial processes, we will be going over Square integration with QuickBooks which can easily integrate to help you simplify accounting duties and streamline business operations.

Payment Services 52

Payment Services Payments Payment Features Merchant Services 52

Andreessen Horowitz

JANUARY 25, 2024

Generative AI offers founders an opportunity to completely reinvent workflows — and will spawn a new cohort of companies that are not just AI-augmented, but fully AI-native. With access to professional-grade yet consumer-friendly products with AI-powered workflows, everyone can be a part of a new generation of “prosumers.”

AI 133

AI Technical Review Software Review Generative AI 133

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. Instead, you need solid, proven techniques to draw in those all-important leads in an increasingly competitive digital world.

Social Media 141

Social Media B2C Software Review Merchant Services 141

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online.   Kaur thinks that this blog post by Klaviyo incorporates all three best practices.  But what makes B2B content good ? Tough question.

B2B 107

B2B Technical Advisors SaaS Payments Underperforming Technical Team 107

SaaStr

JANUARY 27, 2021

The advice and thinking that leads you to make important mistakes there really is no need to make: “Ask VCs for Advice When You Want Money, Money When You Want Advice” I don’t know who started this, but they must be smarter and more perceptive than me. Free almost never generates enough users to be worth it.

Part-Time VPE 313

Part-Time VPE Sales Hiring Scale Sales Recruiting 313

SaaStr

AUGUST 25, 2022

Our breadth and depth of expertise and A-SCEND, our proprietary compliance management platform, enable you to assess against the leading cybersecurity compliance frameworks important to your business – with one partner. Duda is the leading web design platform for companies that offer web design services to small businesses.

Cybersecurity 212

Cybersecurity Scale compliance Subscription 212

SaaStr

JULY 19, 2023

You want to have a baseline understanding of how the business is performing at a very early stage.” Note that no one-size-fits-all number works for every business since sales cycles can look completely different depending on the product and the target market. Are the leads converting? If they aren’t, why not? Is it demo quality?

Revenue 226

Revenue Acquisition Technical Review Systems Review 226

SaaStr

JULY 8, 2022

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing.

Banking 191

Banking Consulting AI Revenue 191

SaaStr

JUNE 30, 2023

If you’re building a generational company, you need to think long-term. When The Pace Of Change Accelerates, It Creates Opportunity When times are changing, the ones who will win are the ones who predict what the change is leading to, and they start building for that tomorrow right now. You can’t chase shiny objects.

Scale 212

Scale Mobile Venture Capital Scaling 212

Buffer Resources

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that. She hopes viewers will also have a better understanding of the ins and outs of her small business through these videos.

Social Media 124

Social Media Strategy Business Compensation 124

SaaStr

AUGUST 25, 2023

PLG aren’t magic letters that fix a broken business model. Adding PLG and a crummy self-serve doesn’t solve your problems and can actually add to cost and distract your team with low-end leads. The junior marketer might work a tiny bit, but you’ll never get MQLs or SQLs and leads. The leads are there. Or let’s go PLG.

Part-Time VPE 195

Part-Time VPE Scale Sales Hiring CTO Hire 195

Subscription Flow

JANUARY 4, 2024

You must understand everything that there is to know about the prospects and customers of your business. After having decided in this blog that having good customer relationship management (CRM) software can help you keep all of those balls in the air, from here on we will delve into the meat of the blog.

Payment Solutions 52

Payment Solutions Payment Methods Payment Features SaaS Payments 52

SaaStr

MARCH 2, 2022

Jeffrey Yoshimura, CMO and CXO at Snyk , Asawari Samant, Head of Marketing at Anyscale , and Katrina Wong, VP Marketing and Demand Generation at Segment , delve into their decades of combined experience to discuss the nine marketing lessons they have learned that lead to hypergrowth. Use data to lead the way.

Outsourcing Services 220

Outsourcing Services Scale Outsourced Development Marketing 220

SaaStr

APRIL 26, 2023

It’s often an afterthought in the chase for new names, new leads, and new logos.” Many people believe marketing equals generating demand, but Robertson doesn’t think so. Marketing is about generating value, and when you create value for a person on the other side of the funnel, you create demand. Get scrappy.

Scale 228

Scale Strategy Marketing Education 228

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. Revenue marketing brings marketing into focus to generate revenue or a pipeline that will ultimately lead to revenue. The right team.

Revenue 235

Revenue Scale Engineering Marketing 235

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

SaaStr

JANUARY 24, 2022

And because “Every company is now a software company,” according to Microsoft CEO Satya Nadella, that’s no small market. We usually have a four- to six-week lag between developing a market qualified lead and funneling them into the appropriate pipeline. Of course, many of these PQLs come from small businesses and emerging segments.

Scale 305

Scale B2C Enterprise Acquisition 305

SaaStr

JULY 14, 2020

This removes friction from the sales process, leading to a higher and faster close rate. It may be the most successful SMB-focused app of our current generation. Zoom lets small groups pay monthly if they want, and easily. Small businesses and individuals often prefer to pay monthly, even at a significantly higher price (e.g.,

Pricing 236

Pricing Payment Solutions Scale SaaS Payments 236

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Marketing 122

Marketing Business Sales Consulting 122

SaaStr

NOVEMBER 20, 2020

Yes, 1m users paying x $1 a month = a $12m ARR business. So almost everyone finds a way to get customers to pay $10 a month instead, and you have a $100m+ business, worth $1B+ that can IPO. And many just let the truly small folks, or the folks that rarely use the product, use it for free. paying customers in SaaS.

Scale 254

Scale SaaS SMB Pricing 254

SaaStr

NOVEMBER 8, 2023

Being open about mistakes helps others see that you can win at business while still being human-first. Whatever you care about in your business, whether high achieving, innovation, values, or making money, make sure your team feels the same way. You have to lead the team, live up to the values, hit quotas and targets, and make money.

Scale 251

Scale Sales Hiring SaaS Scaling 251

SaaStr

JANUARY 5, 2021

And yet … What tends to happen for most SaaS businesses even as early as $2m ARR or so, is that they get a core engine that’s working. But assuming you execute, and the leads continue to come in, etc. A small team just has to generate enough new business to add 10% to the top line. Have you tried it?

Sales Hiring 323

Sales Hiring SaaS Outbound Sales Team Customer Success 323

Subscription Flow

DECEMBER 20, 2023

The majority of the time, SaaS companies are involved in business-to-business sales. In this blog, keeping this context in mind, we will be going over some of the best CRM for B2B SaaS software in order to uncover the factors that have resulted in these software becoming market-leaders in so short a time.

Payment Solutions 59

Payment Solutions Payment Services Payments SaaS Payments 59

SaaStr

MAY 19, 2022

Building a great product and a customer support team to match its quality, both lead to the development of trust between your company and its customers. Many companies are too focused on growing in size without first understanding if they have a viable business model. And while profitability will generally ?slow

Development Team Review 252

Development Team Review B2C Compensation Technical Review 252

SaaStr

OCTOBER 24, 2022

Doing Business with Developers. Twilio, for example, built a next-generation telecom through an API. According to Gartner, 98% of companies plan to use APIs in their business, either internally or publicly. And it always starts with all the small details that you probably wouldn’t think of.

Underperforming Technical Team 190

Underperforming Technical Team Outsourced Development Development Part-Time VPE 190

Totango

MAY 17, 2022

Well we’re here to help with our guide to the best CRMs for both small businesses and enterprises in 2022. Use this guide to help you find the best B2B CRM for your business. Today’s leading CRMs tend to be cloud-based. The Five Best CRMs for B2B Businesses in 2022. What is a B2B CRM? SAP Sales Cloud.

Payment Methods 79

Payment Methods B2B Payment Solutions Payments 79

SaaStr

FEBRUARY 16, 2022

Over the years, though, Asthana has learned a lot about what can go wrong while building a market-leading company and how to avoid those missteps before they happen. That’s the one fundamental fact on which we can base our businesses. Leading the way in an evolving market. Potholes on the road to success.

Underperforming Technical Team 252

Underperforming Technical Team Company Culture Customer Success Product Marketing 252

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. Raise Craze: Small but Mighty. Social proof is regularly listed in “best practice” blogs —and for good reason.

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143

SaaStr

SEPTEMBER 17, 2021

The conversation was great, and we went especially deep on how to run a business that has both a large self-serve component, and a free edition … and a fast-growing enterprise business as well. Lean In Early With a Strong Lead on International Expansion — Even Now. My Top 10 Learnings: #1.

Enterprise 247

Enterprise Scale Sales Hiring Headcount 247

SaaStr

DECEMBER 31, 2021

But my uber point here is that if you’re just getting going, or even if you are just past First Traction, and you are hoping / assuming some Magic Partner is going to lift your business dramatically and generate/create a ton of new business for you — get real. One small or medium partner can’t move the needle.

Acquisition 210

Acquisition Revenue SaaS Engineering 210

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. The bulk of the traffic generated for this campaign was from mobile. The VIU team (of only six!)

Advertising 145

Advertising Mobile Education Social Media 145

Stax

APRIL 18, 2024

Not only are there a number of ways your customers could be using their mobile devices to give payments, but you as a business owner could be leveraging mobile devices to accept them as well. It pays to know exactly how mobile technologies will be impacting your business, or potentially already are.

Payment Services 88

Payment Services Merchant Services Payment Methods Payment Solutions 88