SaaStr

AUGUST 20, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. What’s your core stack of apps today? What’s your core stack of apps today? What’s the number one top new app you’ve added the past year?

Consulting 204

Consulting Innovation Startup Communication 204

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects.

Scale 200

Scale Marketing Social Media Advertising 200

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be a partner program, or an app listing. It could be a partner program, or an app listing. It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly.

Scale 339

Scale Startup Marketing SaaS 339

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. It helps create in-app experiences to optimize user conversions. Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important? .’

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

JULY 6, 2022

So how can you break into the market successfully? The app connects all communication channels (social media, email, live chat, etc.) You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school.

Enterprise 205

Enterprise Sales Hiring Social Media Communication 205

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.

Social Media 103

Social Media Branding Engagement Strategy 103

User Pilot

MAY 20, 2024

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? A customer advocacy program is a structured plan encompassing various customer advocacy strategies. Start building your customer advocacy strategy by setting goals. If so, this article is exactly what you need!

Scale 59

Scale Strategy Social Media SaaS 59

User Pilot

FEBRUARY 25, 2024

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Predictive analytics are driving business decisions such as product and marketing strategy. TL;DR User behavior trends are not the same as consumer behavior trends.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

User Pilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

SaaS Payments 98

SaaS Payments Outsourcing Services Payment Solutions Payment Services 98

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. For one, an optimized internal linking strategy helps users to navigate your website.

PayPal 81

PayPal Strategy Engineering Content Marketing 81

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

NOVEMBER 12, 2023

Use content like informative blog posts, product demos , and user reviews to address the needs of customers with buyer intent. Here are five strategies to guide you. Capture customer intent data with in-app feedback surveys Begin by implementing feedback surveys to gauge the customer satisfaction score for each user.

Scale 105

Scale Underperforming Technical Team Churn Trends 105

User Pilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Scale 105

Scale Social Media Market Research Onboarding 105

Subscription Flow

APRIL 18, 2024

Dating apps like Tinder and Bumble, especially in wealthier countries like the US and France, have reached this point where they have become so popular among their potential users that they are now really struggling to find new users. How do you keep increasing your revenue in a marketplace that has reached its point of saturation?

Engagement 84

Engagement Customer Lifetime Value Revenue Subscription 84

User Pilot

MARCH 27, 2024

That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation. Implementing in-app guidance for new or less visible secondary navigation to direct users to secondary features.

User Experience 105

User Experience Pricing Engagement Mobile 105

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sponsor love: The ELG Conference. Early-bird tickets expire next week.

Scale 94

Scale AI Search Social Media AI 94

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

AUGUST 16, 2023

You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention. Tracking in-app user behavior helps identify friction points that need improvement to lower churn.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

Buffer Resources

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Social Media 104

Social Media Scale Growth Hacking Headcount 104

Totango

JUNE 21, 2023

We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App ! Bridging the collaboration gap with Totango In-App Despite significant collaboration between CS teams and other departments, many leaders still feel that more can be done to improve cross-functional collaboration.

Communication 85

Communication Customer Success Scale Enterprise 85

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement?

Engagement 98

Engagement Strategy SaaS Scale 98

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data 98

Data Strategy Marketing Software Review 98

User Pilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Branding 102

Branding Social Media Acquisition Advertising 102

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

Totango

AUGUST 23, 2022

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. What Are B2B Customer Journey Touchpoints? Customer service.

B2B 117

B2B Payment Methods Payments SaaS Payments 117

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in! Book the demo!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! Are you in?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98