SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise
SaaStr
SEPTEMBER 25, 2023
Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Unfortunately, this type of tension is all too common and plagues many companies. Marketing may have one idea of a qualified prospect, while sales has another.
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