SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Many founders think first of their product and then the market. Many founders think first of their product and then the market. Rule #1: The Phase Shifts of Growth Companies.

Scaling 198

Scaling Leadership Startup Product Marketing 198

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Sales Hacker. How to combat objections.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 338

Scale Marketing SMB Leadership 338

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Enterprise 218

Enterprise Sales Sales Funnel Compensation 218

SaaStr

NOVEMBER 17, 2023

Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. And also while many of the above names had seem growth slow at scale, bear in mind they are all awfully good SaaS companies. Products that are as close to an annuity as possible, that are amenable to efficiency gains.

AWS 239

AWS SaaS Pricing Acquisition 239

User Pilot

APRIL 21, 2024

Userpilot is a product growth platform. ’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation.

SaaS Payments 97

SaaS Payments Payment Services Payment Methods Payment Solutions 97

SaaStr

AUGUST 28, 2023

Values Take Time To Develop — Trust The Process Every company, even hyper-growth companies, develops its values in different ways. Your values become the framework that keeps your company moving forward with alignment, and it’s the framework that will get you out of hard situations. The same goes for delighting the user.

Company Culture 193

Company Culture Scaling Interviewing Startup 193

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

MAY 5, 2021

That starts with acknowledging the differences between a company at $25 million in ARR and $75 million, and then mapping big team and organizational changes to critical stages along that growth trajectory. Your primary focus in the earliest days of the company is achieving product-market fit. This blog post is brought to you by Pendo.

Strategy 273

Strategy Scale Innovation Interviewing 273

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . How do you go about driving efficient growth? . Create dynamic alignment on goals.

Scale 261

Scale Sales Hiring Marketing Venture Capital 261

Blulogix

FEBRUARY 12, 2024

How to Foster a Culture of Growth: Cultivating a Monetization Mindset Across the Organization By BluLogix Team Uniting Teams Under a Common Goal for Monetization Success As businesses navigate the complexities of the digital economy, adopting agile monetization strategies becomes crucial.

Innovation 52

Innovation B2B Construction Leadership 52

Blulogix

FEBRUARY 11, 2024

Crafting the Blueprint: How to Build a Monetization Framework for Agile Success By BluLogix Team A Step-by-Step Guide to Architecting Your Monetization Strategy In the dynamic realm of agile monetization, constructing a robust Monetization Framework is akin to drafting a master blueprint for a skyscraper.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Blulogix

FEBRUARY 28, 2024

Insights drawn from customer behavior and market trends can guide dynamic pricing, product development, and personalized marketing efforts. Strategic Frameworks: Step-by-step guides for developing and implementing effective monetization strategies.

AI Search 52

AI Search Business Innovation B2B 52

Subscription Flow

APRIL 18, 2024

Keeping this new development in the SaaS world in mind, we will be dividing the blog into 2 sections to better help you understand subscriber engagement in general, and then explore ways in which you can devise/tweak your own customer engagement models to increase your business’s overall revenue. Book a demo with SubscriptionFlow now!

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Cloud 237

Cloud Payments Software Review Payment Solutions 237

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 218

Scale Sales Hiring Scaling Revenue 218

Blulogix

FEBRUARY 13, 2024

This blog post explores the importance of expanding the responsibility of monetization beyond traditional departments, advocating for it as a cross-functional discipline critical to achieving comprehensive business success. This group should include representatives from product development, marketing, sales, customer support, finance, and IT.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Blulogix

FEBRUARY 22, 2024

This blog post delves into why these elements are indispensable for digital service providers aiming to thrive in today’s market. Agility and Scalability: Enables businesses to quickly adapt to market changes and scale operations without disrupting existing workflows.

SaaS 52

SaaS B2B Operational efficiency. Pricing 52

SaaStr

SEPTEMBER 3, 2021

The “Jobs to Be Done” Framework. The Jobs to Be Done (JTBD) framework is a methodology used to identify and empathize with a customer’s struggle and their desired progress. If you want to expand your servable market, take these steps: Learn the JTBD for Your New Segments. Identify JTBD and be intentional about growth.

Scale 229

Scale Sales Hiring Merchant Services Sales 229

SaaStr

SEPTEMBER 8, 2020

In our SaaS expert series , we asked Jason Lemkin, founder of SaaStr and a successful startup investor, for advice on creating a strong framework to scale a high-performing SaaS company. On finding product-market fit in the early stages. The first product Algolia built never achieved product-market fit. And then boom!”

Scale 227

Scale Sales Hiring Technical Advisors Scaling 227

SaaStr

MARCH 13, 2023

The opportunity to delight goes beyond the product level and occurs with every encounter on social media, marketing channels, and with company executives. Prioritize user experience as a growth strategy Today, most SaaS companies depend on growth hacking and funnel optimization to unlock growth.

Growth Hacking 205

Growth Hacking Social Media SaaS Business 205

Blulogix

FEBRUARY 24, 2024

This blog post delves into how AI and ML are shaping the future of agile monetization, enhancing the way businesses approach billing, customer engagement, and revenue optimization. Stay Agile and Ethical: As you integrate AI and ML into your monetization strategies, remain agile, ready to adapt to new insights and market changes.

Artificial Intelligence 52

Artificial Intelligence Machine Learning AI Search AI 52

Blulogix

FEBRUARY 13, 2024

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. This approach fosters a sustainable subscription model that grows in alignment with customer needs and market dynamics.

Subscription 52

Subscription Payment Features Marketplace as a Service B2B 52

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

MARCH 19, 2024

1: Capital As an operator, your job is to take money and add headcount and programs to drive the growth engine for your company, You might think of capital as fundraising and budget. When you’re building something, you don’t have the same scale as someone who’s reached product maturity or product market fit. Everyone matters.

Headcount 196

Headcount Scaling Finance Engineering 196

SaaStr

JUNE 23, 2023

Lesson #1: Think Hard About Whether There Is Exponential Growth In Market Arguably, the most important thing to consider when starting a company and a product is exponential growth in market. What are the key steps to growth? From there, growth would naturally happen. Read more about it here.

Startup 196

Startup Company Culture Marketing Communication 196

SaaStr

MARCH 2, 2022

Now, however, the focus is on product-led growth. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Market demands may force you to shift from your original idea.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

Blulogix

FEBRUARY 12, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding Subscription-Based Monetization At its core, subscription-based monetization is about creating ongoing relationships with customers, where value is provided and captured on a recurring basis.

Subscription 64

Subscription Payment Features Scale B2B 64

SaaStr

NOVEMBER 8, 2021

So when building out your forecast, do the math and work backwards to the top of funnel metrics you need under this 20-20-20 framework. #2 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. Marketing: 5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, BlackLine, Marqeta and Dave Kellogg.

Scale 297

Scale Cloud Forecasting Pricing 297

SaaStr

JANUARY 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market playbook. The go-to-market segment worked together on key metrics across the revenue board. You need people with fresh thinking, especially sales athletes and leaders who know your market.

Scale 170

Scale Sales Hiring Scaling Sales Recruiting 170

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

Blulogix

FEBRUARY 9, 2024

This evolution has paved the way for subscription and recurring revenue models to emerge as powerful strategies for sustainable growth. The whitepaper highlights the importance of a Monetization Framework , an organizational tool that guides the development of subscription models as a business discipline.

Payments 59

Payments Payment Features Subscription Payment Services 59

Intercom, Inc.

DECEMBER 10, 2019

In some ways, this discussion is more relevant to product teams, and product-led companies, than for growth teams, who are by definition focused on outcomes. The Product Impact Framework felt like a natural progression from features to outcome. In 2018, our co-founder Des adopted a new internal mantra: “It’s all about market impact.”.

Retention 281

Retention Metrics Scale Startup 281

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. The LMS market segment is big, and Docebo thinks about it in two folds. They were among the first in their category to think of the external side of the market because the external U.S. market is double the size of the internal one.

Sales Hiring 193

Sales Hiring Scale SMB Outsourced Development 193

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie.

Metrics 87

Metrics Customer Lifetime Value SaaS Acquisition 87

Totango

NOVEMBER 8, 2023

Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating a rich set of data and insights key to designing, iterating, and improving the customer experience.

Data 91

Data Finance Enterprise Interviewing 91