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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team. At the same time?

Scale 282
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Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth? Let’s dive right in!

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See You Wednesday for a Webinar on Efficient Growth Through New Market Expansion

Kellblog

If you get stuck, ping me on LinkedIn , Twitter , or leave a blog comment here. After quickly reviewing that material, we’ll switch gears to talk about growth, which almost invariably means not just tuning and optimization, but doing new things. I hope to see you there.

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How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen (Pod 562 + Video)

SaaStr

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. Determine the macro-dynamics that are impacting the overall market.

Marketing 203
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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Buffer Resources

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

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6 Steps to Managing Marketing Hyper-Growth at Scale with Klayvio Global Head of Marketing Kady Srinivasan (Pod 525 and Video)

SaaStr

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 221