SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. Can you start and stop a PLG motion?

Scale 235

Scale Sales Hiring Scaling Revenue 235

SaaStr

JANUARY 23, 2023

But the SaaS-savvy customer of today does not fit into the current rigid, outdated sales process. SaaS companies must adapt and develop a future-proof sales model that delivers answers and solutions to what customers are looking to buy. Customers are more sophisticated and know how to purchase.”

Management 176

Management SaaS Social Media Innovation 176

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process.

Sales Hiring 168

Sales Hiring SMB Sales Recruiting Payment Methods 168

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

AUGUST 17, 2022

Founder of Marketo, Phil Hernandez, and Marketo’s former EVP of Sales, Bill Binch, have had decades of experience tackling precisely these issues. Was it because you didn’t have enough pipeline or didn’t convert at a normal rate? Optimizing to get your buyer to the demo. How to get CEOs and CROs on the same page.

Sales Hiring 196

Sales Hiring Sales SaaS B2C 196

SaaStr

JANUARY 15, 2021

In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. In fact, Venture Harbour CEO Marcus Taylor said that he saw an 89% sales uplift & a 58% increase in average order value due to marketing segmentation. 1) Not Qualifying and Segmenting Leads. LEAD SCORING.

Software Review 200

Software Review Market Segmentation Engagement Sales 200

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. It helps you visualize the customer journey.

B2B 105

B2B Development Team Review Software Review Marketing 105

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Book a Userpilot demo to begin. Identify friction areas.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JUNE 9, 2023

TL;DR A funnel chart is a visual representation of data at different stages of a process, like the sales or onboarding process. However, funnel charts only give you a high-level view, so you need to use other tools and techniques, like heat maps , for granular analysis of user behavior patterns. Let’s get right to it.

SaaS 97

SaaS User Experience Onboarding Sales Funnel 97

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Get a demo now.

Strategy 98

Strategy SaaS Payments Payment Solutions Payment Methods 98

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers. The average CAC varies across industries. Customer acquisition cost formula.

Acquisition 96

Acquisition Benchmarks Customer Lifetime Value B2B 96

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

User Pilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Userpilot is a product adoption platform that offers an AI-powered writing assistant to generate SaaS microcopy. Book the demo! Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What does PLG stand for in marketing? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

JULY 30, 2023

TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers. Customer retention requires more focus when you have high churn rates , high acquisition costs, and a business model reliant on recurring revenue. What is customer acquisition? What is customer retention?

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

JANUARY 31, 2023

CSQLs are essential for SaaS companies as they are cheap but high-converting and generate lean revenue. You can drive revenue growth with CSQLs by using modals to prompt account upgrades, offering premium feature trials, rewarding loyal customers, and offering limited deals to create the FOMO effect.

Customer Success 98

Customer Success Revenue Software Review Strategy 98

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too. SaaS Conversion Funnel.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JANUARY 17, 2023

As it allows you to convert free trial users into paying customers, it unlocks upsell opportunities and drives long-term customer retention. Where you need to determine the meaning of your customers’ success by creating user personas. So, let’s talk about value realization and what you can do to improve it. Time to live.

Software Review 98

Software Review Technical Review Technical Advisors SaaS 98

Intercom, Inc.

JULY 31, 2019

Here’s an in-depth look at how chatbots can be used to engage visitors browsing on your website and turn them into leads for your sales team. Chatbots can quickly gather qualification details for your sales team. For instance, encourage a first-time visitor to sign up for your newsletter but nudge return visitors to book a demo.

Marketing 177

Marketing Pricing Headcount Engagement 177

Neil Patel

MARCH 9, 2021

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. Lead scores are used to determine how likely a particular prospect is to convert based on specific characteristics.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Create gated content 2. Create newsletters 3. Create freemium offers or free trial 4. Sales qualified leads: These are leads who show interest beyond consuming content.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. You can book a Userpilot demo to implement the lessons from these must-led onboarding books effortlessly. She has helped several successful SaaS companies improve their onboarding processes. But where do you begin?

Onboarding 98

Onboarding VP of Engineering SaaS Consulting 98

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. With Userpilot, you can build and send surveys in four steps: Creating your surveys either from a template or from scratch. Let’s go over them.

Scale 96

Scale Market Research User Experience Benchmarks 96

User Pilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. For example, ensuring customers take product demos seamlessly is part of CX. What is user experience?

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

User Pilot

AUGUST 5, 2023

So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. To create a data tracking plan, you need to define your tracking goal, determine data collection methods, and analyze data to collect actionable insights. How to create a data tracking plan?

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

MAY 3, 2023

Intercom Surveys help you create customizable surveys that capture customer feedback and help you understand the customer experience. It enables you to create custom NPS surveys , analyze them, and program follow-up actions based on users’ responses. How they work. A better alternative you can adopt. What is Intercom?

Software Review 97

Software Review Scale Mobile Onboarding 97

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like.

Sales Hiring 129

Sales Hiring Scale Education B2C 129

User Pilot

JULY 30, 2023

Creating active user segments and providing relevant upgrade prompts to boost customer loyalty and revenue. You can book a Userpilot demo to see how it automates marketing segmentation for your business. Marketing automation software is a powerful tool that enables you to create segments based on their shared characteristics.

Scale 98

Scale Marketing Onboarding User Experience 98

User Pilot

JUNE 26, 2023

However, it isn’t easy to choose the right product metrics from the many SaaS metrics available. Thus, this article will discuss the 5 essential types of product metrics for your SaaS business and how you can track them to achieve product growth. You can also use a product metrics framework, ie. What are product metrics?

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96