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Product Activation vs Adoption in SaaS: What’s the Difference?

User Pilot

Curious about the differences between activation vs adoption? In this article, we expanded on the differences between an activated user and someone that has adopted your tool. You’ll also see metrics to track and strategies to increase activation and adoption. Book a demo to learn more !

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions? Freemium Models with Feature Gates vs. Free Trials Many companies either have free trials or freemium models with feature gates.

Scale 225
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How Shopify Implements AI Across Sales and Product with Mike Tamir, Head of AI at Shopify, and Rudina Seseri, Managing Partner at Glasswing Ventures

SaaStr

At SaaStr AI Day , Mike Tamir, Head of AI at Shopify, and Rudina Seseri, founder and Managing Partner at Glasswing Ventures, level-set about where we are in the cycle for Enterprises adopting AI and the critical work being done at Shopify to leverage AI and solve real problems. The future of Enterprise is “Ambient AI.”

AI Search 201
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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

So, the question founders and marketing leaders often ask is which lever they need to activate at certain points in the lifecycle of the company to maximize marketing’s effectiveness. Work with the product team to really position the benefits to the late adopters. You can get a lot of value and momentum from early adopters.

Scale 186
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Modern Infrastructure Companies in the Cloud: Lessons Learned Building a $2 Billion Database Company from Scratch with Neo4j’s CEO Emil Eifrem

SaaStr

As should come as no surprise, the early manifestations of this infrastructure overwhelmingly benefited enterprise companies that had either the internal sophistication or the budget to position themselves as early adopters. Awareness : In the early days, we met developers where they lived: blogs, social media, GitHub, et cetera.

Cloud 187
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Growth marketing strategy vs. traditional marketing strategy Growth marketing focuses on the entire customer lifecycle , not just the initial acquisition. Activation – the user realizes the product value. Adoption – the user starts using the product as a go-to solution to their problem.

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B2B SaaS Funnel Conversion Benchmarks

User Pilot

Customer success conversion funnel: onboarding , repeat purchase that results from adoption , then account upgrades. User activation benchmark: Research by Lenny Rachitsky and Yuriy Timen shows an average activation rate of 36% for SaaS companies. Product adoption rate benchmarks: File sharing and collaboration tools have 20.9%