SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 234

Scale Sales Hiring Technical Advisors Scaling 234

SaaStr

MARCH 27, 2022

A ways back, a Naval post on Twitter had my reflecting on the top advice I’d give to my younger CEO self: I missed one of the key Top 10 points — I ran out of 240 characters on Twitter), but thought it might be worth breaking them down in more detail on SaaStr below: 1. This can be hard. Boy that was hard. To lose it all.

Scale 361

Scale Sales Hiring Venture Capital Startup 361

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 209

Sales Hiring Product Marketing Scale Marketing 209

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. Natural Product-Market Fit creates faster and more sustainable growth than artificial. It was a dumb decision. Until it wasn’t.

Sales Hiring 229

Sales Hiring Scale Engineering Product Marketing 229

SaaStr

JANUARY 5, 2022

Mark Wayland, CRO of Box, discusses Box’s journey to reaccelerate their growth, what made them successful, and the lessons he learned along the way. We restructured all of our messaging around our Content Cloud to create a simplified go-to-market message that says what it does, and does what it says. Master your messaging.

Scale 265

Scale Scaling Sales Hiring Software Review 265

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 155

Strategy B2B Sales Enablement Advertising 155

SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption.

Scale 263

Scale Sales Hiring Sales SMB 263

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 203

Scale Marketplace as a Service Cloud SaaS Payments 203

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. 4 huge benefits: Cost-effectiveness. Let’s get into it.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

NOVEMBER 6, 2020

Market fluctuations, rather than stability, are often the norm, and it’s hard to feel like your brand will have a place in it all. If you’re starting out in an already crowded market, this next case study should give all founders some confidence. What a customer thinks they need versus what they need might align, or not.

Branding 257

Branding Development Churn Marketing 257

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

SaaStr

AUGUST 13, 2021

The more detailed, the better. The more details, the better. At least break out who is handling all the key functions, and how and when you are hiring to fill them: Sales lead, Marketing lead, Product lead, Engineering lead. But you need 3/4 of these covered, one way or another. And yes, some are.

Scale 281

Scale Sales Hiring Venture Capital Headcount 281

SaaStr

SEPTEMBER 24, 2020

That when you make a mis-hire, you'll always look back and say you should have made a change 3-4 month earlier? Some classics here: How My VP, Sales Doubled Our Sales in 90 Days. If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days. Your VP of Sales Shouldn’t Be Perfect. No alignment with sales.

Sales Hiring 218

Sales Hiring Part-Time VPE Scale Underperforming Technical Team 218

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? They also help PMs ensure that the new features are aligned with product and business goals. These are the key questions we cover in the article. We also look at: The reasons to use a feature prioritization matrix.

Scale 89

Scale Development Market Research Onboarding 89

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 95

Payments Payment Methods Marketplace as a Service Payment Services 95

SaaStr

OCTOBER 12, 2020

When founders are starting companies, it’s crucial to have product-market fit. Your engineering team will go from having a lot of say in the day to day in the beginning, to perhaps sales or marketing taking over. An engineer’s worst nightmare is having a sales department tell them what to do.

Engineering 233

Engineering Part-Time VPE Scale B2C 233

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. ABM means account-based marketing. Just as ABM is one type of B2B marketing. Capital D disliked. Sentence fragments. Big claims.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

Neil Patel

JUNE 23, 2021

This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. These are the keywords like “SEO” or “keywords,” and they’re likely to have a high search volume, attracting the attention of many marketers. What do you want from your content marketing?

Strategy 139

Strategy Content Marketing Engineering Social Media 139

User Pilot

OCTOBER 21, 2022

Better decision-making. Marketing automation. The 3 types of CRM systems: Collaborative CRM: Aligns business activities and facilitates collaboration between marketing, customer support, and sales teams. Salesforce: Analytical CRM software used for sales automation. But that’s not all. Data-driven decisions.

Social Media 90

Social Media Management Scale Communication 90

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. This, of course, is the challenge of paid marketing. Regardless of your current working definition of conversion, the following methods can help your paid ads convert, enabling you to reach your marketing goals.

Social Media 142

Social Media Artificial Intelligence AI Search Advertising 142

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Social Media 95

Social Media Interviewing Underperforming Technical Team Product Marketing 95

Neil Patel

DECEMBER 30, 2020

What’s the right way to do it? And it’s because the way links work is pretty straightforward: Other sites trust your site for something, and they link to it. Authority Higher ranking over your competitors for similar keywords or search phrases More qualified traffic Leads and sales Brand mentions across the internet.

Sales Hiring 145

Sales Hiring Content Marketing Technical Review Strategy 145

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members.

Business 139

Business Artificial Intelligence Social Media AI 139

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 99

B2B Development Team Review Software Review Marketing 99

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Baremetrics

AUGUST 19, 2021

Stop churn 4. Free trial behavior Other ways to get customer feedback 1. Sales Feedback 2. Give better service 3. Offer a better product. Identify inefficiencies in your user experience Customer feedback is the best way to identify any inefficiencies within your user experience. Table of Contents.

Scale 98

Scale Churn User Experience Subscription 98

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. billion interactions every day.

Consulting 111

Consulting Sales Hiring Technical Review Advertising 111

How To Buy Saas

MARCH 14, 2024

This will not only help improve customer experience, but also improve your engagements, and boost sales and conversions. So in this blog, I will guide you through some of the top WhatsApp API providers in 2024, why you should you them, and how to find the best fit for your business. Keep Reading! What are WhatsApp API Providers?

Payments 52

Payments Payment Solutions Payment Methods Business 52

Sales Hacker

JANUARY 31, 2022

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. The COVID-19 pandemic changed every aspect of daily life. Email is no longer king.

Communication 108

Communication B2B Leadership Construction 108

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Ideal profile fit: such as using a scoring system to rate marketing and sales prospects based on an inclination to buy.

B2B 99

B2B Social Media Market Research Customer Success 99

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. That way, she knows. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Define your marketing personas.

Startup 178

Startup Sales SaaS Systems Review 178

User Pilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 90

ChatGPT Management Underperforming Technical Team Technical Review 90

Sales Hacker

JANUARY 23, 2019

Last week, I got a marketing email announcing a major promotion (three months free) about a product I had just purchased and paid full price for. When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. My Sales rep was frustrated, which he shared with me.

Strategy 88

Strategy Marketing Marketplace as a Service Sales 88