SaaStr

FEBRUARY 25, 2025

Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Many vendors offer special event pricing or extended trials, creating additional value.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

JUNE 13, 2025

What “Working” Means in the Era of AI Apps: The New Enterprise Benchmarks That Matter One of the most common refrains in the generative AI era is that “startups are growing faster than ever” — often with fewer resources. ARR by month 12 — more than double the old “best in class” benchmark of $1M.

Enterprise 168

Enterprise AI Startup Benchmarks 168

Clouded Judgement

AUGUST 25, 2023

The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more. The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

SaaStr

JULY 1, 2025

average revenue per customer over lifecycle The Strategy: Don’t build horizontal. Benchmark Analysis: Salesforce: ~85% F2000 penetration (20+ years) Microsoft 365: ~95% F2000 penetration (decades) Figma: 78% F2000 penetration (8 years at scale) Adoption Velocity : Figma achieved in 8 years what takes most enterprise SaaS 15-20 years.

B2B 168

B2B Benchmarks Retention Enterprise 168

Tom Tunguz

JANUARY 4, 2019

The median business was at $1.8M As for the growth rates, the 230% projected growth rate is close to the triple, triple, double, double, double growth strategy that has permeated SaaS. There are a handful of businesses who project greater than 300%, which is a bold assertion at such an early stage, but possible.

Benchmarks 261

Benchmarks Startup SaaS Data Analysis 261

FastSpring

APRIL 26, 2022

In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

SaaStr

MAY 28, 2025

Monday.com’s Upmarket Strategy is Working Well Monday.com is clearly executing an effective enterprise push. Their Platform Strategy Creates a Strong Differentiation Moat Monday.com positions itself as a true platform, not just a point solution. This is what 12x ARR selling to SMBs++ looks like. 5 Interesting Learnings: 1.

Scale 190

Scale SMB Acquisition Enterprise 190

SaaStr

APRIL 15, 2025

Series A Success Strategies for 2025 Ethan shared several critical strategies for founders approaching Series A: Understand your “why” : Clearly articulate why you’re raising capital and what you’ll do with it beyond simply “it’s time for the next round.”

Technical Review 150

Technical Review Venture Capital Outsourced Development AI 150

User Pilot

MARCH 30, 2025

We also included industry benchmarks to help you know how well youre performing! 5 Engagement Churn rate Identify reasons for user abandonment and implement strategies to reduce loss. 9 Revenue In-app purchase conversion rate Measure the effectiveness of in-app monetization strategies. – Aakash Gupta.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

SaaStr

MARCH 12, 2025

About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses. You founded a product company, but you’re running a distribution business. You assembled a talented team, built an amazing product, and established a growing SaaS business.

Sales Hiring 192

Sales Hiring Marketing Technical Review Underperforming Technical Team 192

SaaStr

DECEMBER 13, 2023

This is when SaaS metrics aren’t used as a tool of understanding to improve your business but to club people with numbers. These people try to have a conversation about business using metrics but end up talking about metrics and not the business. Does it mean bringing in X% of new business to hit that number?

Metrics 335

Metrics Sales Hiring Benchmarks SaaS 335

Stax

JULY 2, 2025

Their combined experience sheds light on why payment attachment isn’t just a buzzword, but a strategic imperative for modern SaaS businesses. The Crucial Role of Education and an Intentional Strategy Payments, by nature, are complex. What Exactly is Payment Attachment, and Why Does it Matter So Much?

Merchant Services 68

Merchant Services Payments SaaS Payments Payment Services 68

Buffer Resources

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Social Media 117

Social Media AI Search Benchmarks Software Review 117

ChurnZero

APRIL 11, 2025

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. The right onboarding strategy means more than just getting a customer using your product. You may already know whats not working, but struggle to build in processes to evaluate and adjust your existing onboarding strategy.

Onboarding 86

Onboarding Strategy Technical Review Customer Lifetime Value 86

Intercom, Inc.

FEBRUARY 14, 2019

When you are starting a business, or joining a new one, you are excited and full of ideas. Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. You probably have a goal in mind.

Strategy 188

Strategy Benchmarks Product Marketing Scaling 188

SaaStr

AUGUST 26, 2024

Plus, three of the closing sessions will be open to the broader audience of Annual this year: Customer Success in Different Business Models with Slack, Mulesoft, and OpenAI : In this session , these three CS leaders will discuss how customer success strategies differ across various business models.

Benchmarks 283

Benchmarks Finance Business Model Forecasting 283

Unbounce

APRIL 15, 2021

(That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. It’ll open in a new tab.).

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

Buffer Resources

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. That flexibility is helpful since every dollar counts as I grow my freelance business. But Mentionlytics brings these powerful capabilities to small businesses at a fraction of the cost.

Social Media 105

Social Media AI Search Marketing Business 105

User Pilot

JULY 14, 2024

That’s one of the questions about user activation rates that we explore in our Product Metrics Benchmark Report 2024. Companies analyzed in the Product Metrics Benchmark Report by industry. The average activation rate across the companies we studied for our SaaS Product Metrics Benchmark Report was 37.5. Book the demo!

Benchmarks 105

Benchmarks Scale Onboarding Metrics 105

User Pilot

JULY 18, 2024

According to our latest NPS benchmark report, the average NPS in SaaS is 35.7. But how does your business fare against these product metrics benchmarks? Let’s explore our product metrics benchmark and learn: What NPS is and why it’s important for SaaS businesses. Why is NPS important for SaaS businesses?

Benchmarks 105

Benchmarks Healthcare Technical Review Scale 105

SaaStr

JUNE 8, 2022

And more importantly, underneath the humor, there’s a sophisticated strategy at work. There are many businesses where almost any customer conversation can make or break the relationship. And when a business grows, more people need to collaborate and share knowledge. Figure out your strategic objectives.

Branding 290

Branding B2B Marketing B2C 290

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. But how does your business fare against companies at the same stage and industry? Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. What is the month-1 retention rate?

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

SaaStr

SEPTEMBER 17, 2020

However, since the adoption was so strong from users, the founders quickly realized that there was a big-time business opportunity with JFrog. Yet the strategy was not to have a conventional startup. That’s the benchmark we are looking for.”.

New CTO 275

New CTO CTO Benchmarks Consulting 275

SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. So they came up with a North Star benchmark, used it as a hurdle rate by channel, and any channels that hit that benchmark would justify a continued investment.

Cloud 296

Cloud Payments Software Review Payment Solutions 296

FastSpring

OCTOBER 25, 2023

We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. Are you optimizing all possible Q4 sales opportunities for your software business? Are you looking for a merchant of record to help you grow your business internationally?

SaaS Payments 159

SaaS Payments Payment Solutions Software Review Payment Methods 159

Neil Patel

JANUARY 26, 2021

If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. Organize Your Small Business Office Space and Storage.

Payment Methods 144

Payment Methods Payment Solutions Payment Services Strategy 144

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x It’s hard for B2C businesses to have high net retention rates.

Benchmarks 98

Benchmarks Retention B2C Business 98

User Pilot

JUNE 11, 2024

They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JULY 14, 2024

That’s the average core feature activation rate across the companies we studied for our Product Metrics Benchmark Report 2024. Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Check out our Product Metrics Benchmark Report 2024. Fear not, though, as we explore the data in more depth in this article.

Benchmarks 105

Benchmarks Artificial Intelligence Underperforming Technical Team Onboarding 105

Neil Patel

SEPTEMBER 30, 2020

Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Let’s begin!

Consulting 145

Consulting Strategy Technical Review Underperforming Technical Team 145

Clouded Judgement

APRIL 4, 2024

The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more. We believe that the future of cybersecurity is data security—if your data is secure, your business is resilient.

Benchmarks 120

Benchmarks Data Cybersecurity Cloud 120

SaaStr

DECEMBER 2, 2021

. #22 SaaStr 193: When Does ABM Make Sense and How To Execute The Strategy Effectively, Why Marketing Must Be Held Accountable To A Number Tied Directly To Revenue and What Makes The Truly Special CMOs with Joe Chernov, CMO @ Robin. #21

Scale 300

Scale Benchmarks Enterprise Leadership 300

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Shopify is a key partner & significant investor in the business. ” Braze is the most recent marketing SaaS company to IPO & we can contrast the two businesses. for the last 6 months.

Benchmarks 188

Benchmarks Venture Capital Marketing SMB 188

SaaStr

SEPTEMBER 23, 2022

To illustrate the turbulence, consider the following metrics: The BVP NASDAQ Emerging Cloud Index (the public benchmark of software performance) has contracted by more than 40%. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . Key Takeaway Strategies For Becoming a Centaur.

Cloud 294

Cloud Benchmarks Trends Business Model 294

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Shopify is a key partner & significant investor in the business. ” Braze is the most recent marketing SaaS company to IPO & we can contrast the two businesses. for the last 6 months.

Benchmarks 184

Benchmarks Venture Capital Marketing SMB 184

User Pilot

JULY 19, 2024

TL;DR Martech success can be defined as the ability of the product to satisfy customer needs and drive business goals. One way to measure your Martech product success is by using benchmarks to compare its performance to similar products. And how well it drives your own business goals. Let's dive right in! Time to Value.

Benchmarks 105

Benchmarks Metrics Scale Customer Lifetime Value 105

SaaStr

JUNE 22, 2021

In the report, they pursue the latest customer success trends and predictions, including significant challenges, top goals, team organization, key benchmarks, compensation and various technologies. . When you see a spike in customer volume, the same strategies from the past may not work anymore. How Customer Success Drives Growth.

Scale 269

Scale Customer Success Scaling Compensation 269