Sales Hacker

JANUARY 19, 2024

3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Write content for your target audience, but also beyond that While growth outside of your ICP alignment isn’t the goal, including some content for adjacent audiences can be helpful for growth.

Scale 93

Scale Social Media AI Engagement 93

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Buffer Resources

FEBRUARY 14, 2024

They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. Hosted by seasoned marketing expert Coco Mocoe , each episode explores the latest in marketing, pop culture, and internet trends.

Social Media 94

Social Media Entertainment Entrepreneurship Interviewing 94

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Tom Tunguz

AUGUST 22, 2017

A founder asked me if we had reached the point that SaaS is commodified. “Can you build a venture scale SaaS company anymore?” First, the technology barriers to starting a SaaS company continue to fall. Second, the customer acquisition playbook is well known. Inbound lead generation through content marketing.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 97

B2B SaaS User Experience Retention 97

Sales Hacker

OCTOBER 27, 2023

Nicole Wojno Smith , VP of Marketing at Tackle successfully runs this playbook. Justin Strackany , CEO of Fancy Robot , runs a playbook for this by sending socks with a handwritten note saying “just wanted you to have an extra pair for when we knock your socks off !”. Indirect ways. Send something unique or a pattern disrupt.

Artificial Intelligence 91

Artificial Intelligence ChatGPT AI Consulting 91

SaaStr

JUNE 3, 2020

It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And what I’d like to talk to you about today is the SaaS Trust crisis we’re seeing.

Software Review 190

Software Review Scale Technical Review SaaS 190

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas. How do they describe the category?

Startup 178

Startup Sales SaaS Systems Review 178

User Pilot

AUGUST 11, 2022

Building and implementing the right customer success playbook. Liaising with the marketing team for better user insights. Customer success is the practice of ensuring customers get their desired outcome when using your SaaS. 10 Key responsibilities of a customer success team in SaaS companies. What is customer success?

Customer Success 95

Customer Success Management SaaS Technical Review 95

ProfitWell

MARCH 30, 2020

How can we band together to update our B2B business playbook? We rounded up all the data from companies using ProfitWell to bring you the B2B and B2C stock index—your daily update of where the market is (and where it’s headed). Listen wherever you get podcasts: ProfitWell SaaS index. Top B2B SaaS news.

Software Review 52

Software Review B2C Scale B2B 52

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk. We landed on a theme that made sense: a neighborhood.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

OpenView Labs

FEBRUARY 2, 2022

B2B SaaS marketers who’ve been in the same shoes can tell you that’s been a good conversion rate from marketing to revenue. Specifically, the traditional “request a demo” funnel, which looked something like this: Most marketing efforts are focused from the lead to demo stages and then passed to sales and success.

B2B 59

B2B Scale Marketing Acquisition 59

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. But are these businesses following a playbook, and can others replicate their success? What Is Developer Marketing? IronHorse’s quick overview of what developer marketing really is—and is not.

Development 57

Development Marketing Sales Content Marketing 57

Kellblog

MARCH 6, 2022

In the land of disruption, there’s always something dying and something lining up to replace it, so we’re pretty used to hearing things like “on-premise is dead, long live SaaS.” Despite the 2008-era views of our resident luddite below, SaaS really did kill on-premises. ” Sometimes, they’re right.

B2B 120

B2B Sales Hiring Sales Technical Review 120

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself.

Scale 123

Scale Sales Payment Methods Merchant Services 123

User Pilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product.

Scale 101

Scale AI Growth Hacking Innovation 101

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. On the other hand, economic headwinds continue to constrain CS budgets and headcounts.

Customer Success 52

Customer Success Trends Sales Hiring Artificial Intelligence 52

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. In the B2B space, it’s a 25% conversion rate. What’s a good free trial conversion rate in SaaS?

Strategy 86

Strategy SaaS Payments Payment Solutions Payment Methods 86

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Sales Enablement, SaaS and Growth

JUNE 5, 2017

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise.

Branding 112

Branding Outsourcing Services Investment SaaS 112

ProfitWell

MAY 15, 2020

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 It’s been an overall solid week for the B2B SaaS crowd—and we’re still on the up. We’ve also seen new revenue for B2B continue to accelerate today, up almost 5% over the last 24 hours. 7 day +1.06% | ?? 30 day +2.32% | ??90

Branding 52

Branding B2B Growth Hacking Entertainment 52

SaaStr

JANUARY 28, 2020

Want to see more content like this? Aaron : The playbook for reigniting growth. I mean, Aaron did all the work, and I was on the right side of it and contributed some content. And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Jason : All right.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied. More SaaS companies will adopt product-led growth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sales Hacker

DECEMBER 28, 2018

As usual, we were lucky enough to play host to many brilliant people contributing amazing content. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. The Winning By Design Blueprint Series provided practical advice for every part of a SaaS sales organization. by Alli McKee.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

Valuize Consulting

APRIL 28, 2022

Churn: SaaS Growing Pains. This will empower your organization to drive market-leading Net Dollar Retention (NDR). Once you know exactly why a customer is leaving, you can build out timed processes and outcomes-based playbooks to prevent churn. Design Relevant Churn Prevention Processes & Playbooks.

Churn 52

Churn Retention Scale B2B 52

CustomerSuccessBox

APRIL 3, 2022

A section of this job is carried out through email marketing. In customer success, email marketing is among the most effective strategies. In customer success, email marketing is among the most effective strategies. Since email marketing plays such an important role in customer acquisition, retention, etc.,

Customer Success 52

Customer Success SaaS Payments Payment Methods Payment Services 52

Chart Mogul

SEPTEMBER 19, 2019

One reason for this is because early sales managers repeatedly make avoidable mistakes on the journey to go-to-market fit. We’ll hit: Your first sales playbook Sales hiring : mistakes and must-dos The importance of sales methodology and why you can’t wing it Finding the right sales ops balance. Your first sales playbook.

Sales Hiring 93

Sales Hiring Scale Sales Recruiting Startup 93

ProfitWell

MAY 12, 2020

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 We are still, slowly, yet steadily, in the positive percent change realm—when we look at the overall B2B SaaS Index. Now, what's happening in the B2B SaaS world? It's about mastering communication of the "why.". 90 day +3.70%.

Scale 52

Scale B2B Acquisition Subscription 52

OpenView Labs

NOVEMBER 30, 2021

And there’s more and more bifurcation between the ‘haves’ – the fast growers – and the ‘have nots’ of SaaS than ever before. For marketing: Insert a screenshot of the Enterprise Value vs. Growth Rate chart from the GoingClear report]. The new data reveals a similar picture for private SaaS startups. .

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

ProfitWell

JUNE 30, 2020

Amid recent tension toward Apple and its in-app purchase system, we discuss whether Apple’s commission fee is worth SaaS companies launching an iOS app. We’ve also got the latest numbers from our B2B SaaS index, SaaS headlines you need to learn from, and a spotlight on Pusher —this week’s ProfitWell featured user.

Company Culture 52

Company Culture B2B Mobile Government 52

CustomerSuccessBox

APRIL 19, 2022

In this hyper-competitive SaaS world, businesses that have enhanced customer experience make it to the top 10% of the SaaS businesses that are able to achieve 125%+ MRR(Monthly Retention Rate). From marketing to customer support to even customer success. Why is it important to have Customer Journey Analytics?

Scale 52

Scale Metrics Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

MARCH 31, 2020

The economy may be different today than it was four weeks ago, but does that mean you can’t still 20X your SaaS growth? Listen wherever you get podcasts: Top B2B SaaS news. And just last week, Dan dropped an interview with Ben Jabbawy , Founder over at Privy — the ecommerce email marketing pros—on just that.

Banking 64

Banking Education Subscription Payment Features 64

Chart Mogul

APRIL 29, 2021

This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. We know who our prospective buyers are, what is important to them, and how to engage them — after all, we’ve been working with SaaS founders and operators consistently for some time.

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

OpenView Labs

DECEMBER 17, 2019

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. What do you think?

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. Contact – marketing@saleshacker.com.

Scale 66

Scale Customer Success Revenue Marketing 66

Chart Mogul

APRIL 29, 2021

This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. We know who our prospective buyers are, what is important to them, and how to engage them — after all, we’ve been working with SaaS founders and operators consistently for some time.

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52