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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

ChurnZero lets your CS team manage and expand accounts at scale with proactive, personalized engagement that helps every customer succeed. Secureframe allows companies to get compliant within weeks, rather than months and monitors 100+ services, including AWS, GCP, and Azure.

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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). Using events as a way to engage with customers and drive conversations. Repositioning and reframing to differentiate from incumbents.

AWS 79
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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% The rise of third-party buying .

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Four Sales Compensation Tactics for Consumption-Based GTM with MongoDB’s SVP of Sales

SaaStr

What’s evolved over the years and is driven by hyper-scalers like Google Azure, AWS, Twilio, and Stripe is the consumption-based model. You always have to stay engaged. That way, they know what growth to expect and what incremental uplift they’re getting from having sales involved so they can continue to make better investments.

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How we ensure the highest standards of data privacy and compliance within Intercom

Intercom, Inc.

This is the fifth post in a content series exploring Intercom’s investment in supporting large businesses. We handle the security of your data so that you can focus on acquiring, engaging, and retaining your customers. This is the fifth in a content series diving into Intercom’s investments in supporting large companies.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth?

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Resources

Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc. and Pendo for customer communication and engagement. Looking ahead at our future investments When we look ahead to future years, we anticipate that employee expenses will continue to make up the majority of our Operating Costs.