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Global Marketing Strategies for SaaS and Software

FastSpring

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. I interviewed Michael about successful global marketing strategies. You can stream the full episode below or read highlights from our conversation. 00:01:00] Enjoy.

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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. The goal of this article is to show you options and maybe trigger some thoughts or new ideas around different customer retention strategies that you can employ before the next wave hits. . #1.

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Run Less Software

Intercom, Inc.

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. The same is true in software. Innovative startups.

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Tabular: Turning Your Data Swamp into a Data Lakehouse with Apache Iceberg

Clouded Judgement

As Frank Slootman (Snowflake CEO) said, “Enterprises are also realizing that they cannot have an AI strategy without a data strategy to base it on.” Typical data lake storage solutions include AWS S3, Azure Data Lake Storage (ADLS), Google Cloud Storage (GCS) or Hadoop Distributed File System (HDFS).

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Monetization: What SaaS platform builders need to know to prepare for growth, Part 2

CloudGeometry

First, SaaS is a business strategy, not a technology strategy. “Feature-led discovery” or “product-led discovery” belongs on center stage as part of your monetization strategy. For the definitive explanation of product-led discovery, see this article by Dan Schoenbaum).

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A New AI Framework for GTM Teams

Sales Hacker

Without a holistic strategy like this, I actually think that AI has the ability to do more harm to your business than good. How to use this framework is broken down, along with details and examples on the three options for implementing AI, in the full G2 article written by Jorge Peñalva. Read the full article here: [link].

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Best Examples of AI in Marketing: Tools & Best Practices

User Pilot

Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today. Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. Marketing AI best practices. Okay, Google!