Clouded Judgement

MAY 5, 2023

Growth typically comes from two vectors - new customer acquisition and expansion of existing customers. Microsoft was more constructive that the optimization headwind would return to normal in the next couple or few quarters. I’m excited about the potential for a more constructive environment as we get closer to year end.

Cloud 130

Cloud Construction Trends Revenue 130

OpenView Labs

NOVEMBER 3, 2020

However, it shouldn’t be constructed in isolation; plan it with your business pages at the center. When it comes to content acquisition, most of the battle is fought in the strategic arena: how you plan your content and what you produce has almost everything to do with the pliability and elasticity of your conversion optimization efforts.

Acquisition 52

Acquisition Strategy Software Review Social Media 52

Practical Advice on SaaS marketing

JUNE 1, 2020

You’ll probably end up making changes as you get into the project, but to use a construction analogy, you don’t want to be designing the house while you’re building it. But that’s what you should expect with such a critical piece of your customer acquisition process.

Marketing 152

Marketing SaaS Construction Acquisition 152

Clouded Judgement

JUNE 9, 2023

Very healthy new business (new customer) acquisition. They were also more constructive on cloud optimizations bottoming. Coming out of earning season I’m slightly more optimistic about a back half acceleration (August or later) than I was coming in. The Good Mongo: Very Positive - Is The Bottom Behind Them?

Trends 130

Trends Cloud Azure AWS 130

SaaStr

APRIL 28, 2023

Another way to reach executives easily is to construct a board of advisors who can get you high-level introductions with your target customers. Instead of having the least senior people try and sell to companies, use the most senior people. Senior people can easily get a hold of other senior people, making it easier to connect with founders.

Scale 187

Scale Sales Hiring Sales Business 187

SaaStr

DECEMBER 29, 2023

Q: How do you stand out in terms of customer acquisition against large competitors who aren’t incorporating AI? A seed stage founder of a construction tech company at $1.5M In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more.

Scale 221

Scale Sales Hiring Customer Success AI 221

Blulogix

FEBRUARY 11, 2024

Crafting the Blueprint: How to Build a Monetization Framework for Agile Success By BluLogix Team A Step-by-Step Guide to Architecting Your Monetization Strategy In the dynamic realm of agile monetization, constructing a robust Monetization Framework is akin to drafting a master blueprint for a skyscraper.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Subscription Flow

DECEMBER 28, 2023

It will help you build constructive and productive teams and use investment in the right way. Customer Acquisition Cost (CAC) Investors will also look into these metrics that show how much you spend on acquiring new customers. In general, a lower CAC indicates cost-effectiveness in customer acquisition.

Metrics 52

Metrics SaaS Finance Acquisition 52

SaaStr

OCTOBER 7, 2022

Despite the negativity, there are reasons to be optimistic about the market—particularly after Adobe’s Figma acquisition. Another factor adding to this lack of constructive criticism is the experience of investors themselves. Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021.

Venture Capital 198

Venture Capital Marketing Startup Construction 198

SaaStr

DECEMBER 29, 2019

I know some VCs will take shots at this statement, and I mean it more as a construct than a reality. Even post-acquisition. Some take-aways: If You Truly Have Net Negative Churn and High NPS — Then Almost Any Reasonable CAC Makes Sense. If It Lets Acquire 10+ Year Customers. At least for Decades.

Scale 344

Scale Churn Construction SMB 344

Tom Tunguz

MAY 3, 2016

Textura provides collaboration tools for the construction industry and is based in Illinois. These two acquisitions form a notable moment in time for the evolution of the vertical software industry. Below, the table shows a comparison of the key operating metrics of each business and the ultimate acquisition multiple.

Startup 100

Startup SaaS Acquisition Construction 100

Intercom, Inc.

AUGUST 27, 2020

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Take Caterpillar , the world’s largest construction equipment manufacturer, that has been selling tractors, engines, and other machinery for nearly 100 years. In other words, decidedly not Netflix.

Scale 211

Scale Payments Subscription Payment Features 211

Tom Tunguz

MARCH 28, 2017

They measure their performance and optimize customer acquisition to maximize return on investment. Customer Operations could be very powerful construct for growing companies through end-to-end optimization of the customer journey. The creative marketing functions produce the fuel – the campaigns, the positioning, the art.

SaaS 124

SaaS Construction Engineering Acquisition 124

OPEXEngine

JUNE 2, 2021

” Golden focuses intently on the quality of the analytical constructs he and his finance team use, a focus shared by the partners who’ve invested in the company, KKR and Insight Venture Partners, two of the largest private equity firms in the world. “We derive that from models and analytical constructs. .

Metrics 52

Metrics Pricing Airlines Sales Hiring 52

Tom Tunguz

SEPTEMBER 23, 2015

Today there are an increasing number examples of SEMs including StyleSeat (beauty), Zenefits (benefits), Quartzy (lab management), Makeable (manufacturing), Yardbook (landscaping), Joist (construction), among others. Access to supplier data and consumer demand provides four key advantages to SEMs. Once stood up, SEMs are powerful forces.

Marketplace as a Service 113

Marketplace as a Service Data SaaS Advertising 113

Baremetrics

MAY 18, 2021

It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Chaotic Flow

MAY 13, 2014

The last two posts discussed the potential uses of SaaS customer success metrics for reducing churn and accelerating customer acquisition. Marketing makes demand generation plans around revenue, upsell and acquisition cost targets. SaaS Metrics Maturity Model Stage 1: SaaS Financial Metrics Mastery.

Metrics 135

Metrics SaaS Compensation Benchmarks 135

Practical Advice on SaaS marketing

OCTOBER 8, 2013

I assume "The Bulkhead Man" could probably handle a lot of other construction projects around the house: build a deck, hang new cabinets, replace siding, whatever. Focus is essential to the SaaS business model The key to survival in the SaaS world is getting your money's worth from what you spend on customer acquisition.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

Practical Advice on SaaS marketing

APRIL 14, 2012

The first candidate pored over the numbers, pencil and calculator at hand, carefully constructing an accurate income statement. See "SaaS market consolidation: Blame Wimpy. ") The largest of those costs tend to be for customer acquisition. The remainder, he proclaimed, would be the company's reported profit. Costs now yield revenues.

SaaS 100

SaaS Construction Acquisition Interviewing 100

OpenView Labs

OCTOBER 26, 2021

3 famous freemium SaaS acquisition strategies (and why they’re so good). It’s going to demand you to flex new muscles and hire people to try things you never envisioned the business doing—and trusting, verifying, and cycling through experiments with a goal of diversifying your acquisition channels. First funding.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Baremetrics

MAY 26, 2021

You should also calculate churn quarterly and annually to have a clear sense of whether you need to refocus your marketing efforts from acquisition to retention. If you haven’t appropriately forecast your churn—both voluntary and involuntary —you can say so long to your carefully constructed financial model.

Metrics 59

Metrics Customer Lifetime Value SaaS Forecasting 59

ChurnZero

FEBRUARY 14, 2023

That nuance is derived from three underlying factors: Construct. Nuance: CLV is often compared with customer acquisition costs (CAC) to determine the time it takes to reach profitability. That webinar was – and continues to be – wildly popular because it explores the nuance behind Customer Success metrics.

Customer Success 94

Customer Success Metrics Software Review Customer Lifetime Value 94

CustomerSuccessBox

SEPTEMBER 29, 2022

Your marketing and acquisition budget may feel less strained due to increased retention. Once you’ve identified it, you may use it as a north star to direct you as you construct your software. Engineers can devise strategies to help users see the value in a product more quickly. Customer Success and Time to Value.

Metrics 52

Metrics SaaS Software Review Onboarding 52

Chaotic Flow

MARCH 25, 2014

When you know you will have customers tomorrow, you can invest in the support of those customers, as well as the acquisition of new customers, with a much higher degree of confidence. avg acquisition cost x new customers. A smart SaaS CFO can construct a SaaS business forecast based on historical SaaS financial metrics.

Metrics 156

Metrics Business SaaS Scale 156

Practical Advice on SaaS marketing

JUNE 8, 2011

The goal is to construct a complete line-up, in the right order, that produces runs. It's about the customer acquisition and retention process. There's a tendency to focus too narrowly on individual pieces of the customer acquisition funnel or even more tightly on particular tactics: Does this individual keyword draw more traffic?

Marketing 100

Marketing SaaS Acquisition Construction 100

ProfitWell

NOVEMBER 13, 2019

If your customer acquisition cost (CAC) is one of your KPIs, and you also know that your benchmark is a <20% spend of total customer lifetime value (LTV) on acquisition, then evaluating your performance becomes a simple matter of comparison. Customer Acquisition Cost (CAC). Predict future performance.

Subscription 80

Subscription Payment Features Customer Lifetime Value Benchmarks 80

ProfitWell

MARCH 6, 2020

In acquisition news, Busuu —the language app that rivals big names like Duolingo —has officially acquired Verbling , the language lesson platform, to expand into the live video tutoring space. This acquisition is a good move for Busuu in adding additional solid core features to its offering.

Customer Lifetime Value 52

Customer Lifetime Value Social Media User Experience Construction 52

InsightSquared

MARCH 8, 2021

To me, choosing to challenge means that you have to choose to withstand passive aggression and constructively challenge traditional concepts of hierarchy to make real improvements. I also spent time in a Strategic Operations role, project managing the due diligence process and integration of InsightSquared’s acquisition of Olono.

Technical Review 62

Technical Review Development Team Review Underperforming Technical Team Systems Review 62

Neil Patel

JANUARY 30, 2022

One factor affecting this might be the difference in acquisition costs and purchase value. On a different note, Construction & Manufacturing businesses target informational keywords but also target transactional keywords at a higher rate than other industries. Key Findings. Black and white advice doesn’t work for every company.

Advertising 101

Advertising Technical Review Social Media Travel 101

Practical Advice on SaaS marketing

APRIL 15, 2010

Though resurrecting "construction nightmare" stories might be entertaining for you and even therapeutic for me, I'm actually prohibited from revealing any details of the experience per order of a legally-binding agreement with the original contractor. We renovated our house a few years ago. The process of getting it built. not so much.

Systems Review 100

Systems Review Construction Outsourced Development Entertainment 100

SaaStr

JANUARY 26, 2023

Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable growth. With this information, teams can construct a bespoke brand strategy for their ideal customer. It’s not enough to focus on one channel.

Scale 38

Scale Entertainment Marketing Construction 38

Practical Advice on SaaS marketing

FEBRUARY 10, 2012

Free trials can't work without follow-up For a free trial to work, it needs to be part of a overall customer acquisition plan. A free trial without a well-constructed follow-up effort to convert the free trialers into paying buyers isn't worth much. But before you take the leap and offer your own free trial, think carefully.

Construction 100

Construction Compensation Acquisition Subscription 100

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

OPEXEngine

MAY 19, 2020

A higher cost of capital will put pressure on capital spending, so if companies want to invest in technology, growth opportunities or acquisitions, the time is now. They cut R&D across the board, scaled back on sales and marketing activities, laid off valuable talent and ruled out acquisitions. Downturns upend the playing field.

Scale 59

Scale Strategy Technical Review Acquisition 59

OpenView Labs

AUGUST 30, 2019

Companies that pursue more indirect, traditional acquisition methods, on the other hand, might benefit from residing monetization under marketing. Executing strategic projects to improve these KPI’s and pricing at large (the focus of this article).

Pricing 53

Pricing Scale Construction Acquisition 53

ChurnZero

FEBRUARY 14, 2023

That nuance is derived from three underlying factors: Construct. Nuance: CLV is often compared with customer acquisition costs (CAC) to determine the time it takes to reach profitability. That webinar was – and continues to be – wildly popular because it explores the nuance behind Customer Success metrics.

Customer Success 52

Customer Success Metrics Software Review Customer Lifetime Value 52

Practical Advice on SaaS marketing

DECEMBER 7, 2009

It increases the cost of customer acquisition and delays the return on that investment. If marketing's goal is to build a "customer acquisition machine" that generates a lifetime revenue stream, "acceptance testing" means you get more like a trickle than a stream.

Outsourced Development 100

Outsourced Development SaaS Payments Payment Solutions Payment Services 100